Depreciation Rates under Companies & Income Tax Act

May 19, 2025
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Depreciation stands as a fundamental accounting concept that allocates an asset's cost over its useful life. It represents a non-cash expense reflecting the gradual value reduction of business assets due to wear and tear, technological obsolescence, or simply the passage of time.

When businesses invest in long-term assets, they don't expense the entire cost immediately. Instead, they distribute this expenditure across multiple accounting periods through depreciation. This approach aligns with the "matching principle" - a core accounting concept that ensures expenses appear in the same period as the revenue they help generate.

Table of Contents

What is Depreciation?

Depreciation is the systematic allocation of an asset's cost throughout its productive lifespan. It acknowledges that assets contribute to revenue generation over multiple periods and should be expensed accordingly. Without depreciation, businesses would show dramatic profit fluctuations - significant losses when purchasing assets followed by artificially inflated profits in subsequent years.

The Indian regulatory framework recognizes two distinct approaches to depreciation. The Companies Act 2013 employs a useful life methodology for financial reporting, while the Income Tax Act prescribes specific rates for tax calculation purposes.

From an accounting perspective, depreciation appears as an expense in the Profit & Loss Account, reducing reported profit. Simultaneously, accumulated depreciation diminishes the asset's book value on the Balance Sheet, reflecting its decreasing value over time.

Several factors influence depreciation calculations, including the asset's original cost, estimated useful life, and expected residual value. Different methods may be applied based on regulatory requirements and business preferences.

Understanding depreciation is critical for businesses as it significantly impacts financial statements, tax liabilities, and strategic decision-making. The varying approaches between the Companies Act 2013 and Income Tax Act create temporary differences that require reconciliation during tax calculations.

The Purpose of Depreciation

Depreciation goes beyond tracking asset wear and tear, it aligns asset costs with the revenue they help generate, ensuring accurate financial reporting through the matching principle.

Without it, businesses would expense the full asset cost upfront, causing erratic profit figures, losses during purchase years and inflated gains afterward.

Key purposes of depreciation:

  • Cost Allocation: Spreads asset cost over its useful life
  • Profit Measurement: Matches expenses with related income
  • Tax Efficiency: Enables tax deductions under the Income Tax Act
  • Asset Replacement: Aids in planning for future replacements
  • Financial Stability: Smooths profit reporting over time

In India, depreciation is a non-cash expense. Companies Act rates differ from Income Tax Act rates, leading to temporary timing differences reconciled through deferred tax accounting. Both systems aim to fairly allocate asset costs over time.

Importance of Depreciation

Depreciation serves as a cornerstone of sound financial management, with implications reaching far beyond routine accounting entries. The strategic implementation of depreciation practices significantly impacts business operations across multiple dimensions.

Why is depreciation so critical for businesses?

Financial statements without proper depreciation would present a severely distorted view of company performance. Consider purchasing a ₹50 lakh manufacturing machine—expensing this entire amount immediately would dramatically reduce that period's profit. Subsequently, future periods would show artificially inflated profits as the machine generates revenue without corresponding expenses. This creates misleading financial trends that can confuse investors and stakeholders about the company's true financial health.

The depreciation methodology varies substantially between regulatory frameworks. A company typically uses straight-line depreciation following Schedule II of the Companies Act for financial reporting, while simultaneously applying the Written Down Value method at Income Tax Act rates for tax purposes. This dual approach helps optimize both financial reporting accuracy and tax efficiency.

Depreciation impacts businesses in five critical ways:

  1. Financial Stability - Prevents dramatic profit fluctuations by distributing asset costs over multiple periods
  2. Resource Planning - Helps accumulate funds for eventual asset replacement
  3. Investor Confidence - Provides more realistic performance metrics for investment decisions
  4. Tax Planning - Creates opportunities for tax-efficient asset management
  5. Business Valuation - Affects key metrics used in determining company worth

For Indian businesses, understanding depreciation rates under both regulatory frameworks is essential. The Income Tax Act allows depreciation as a deduction when calculating income under "Income from Business and Profession," directly affecting taxable income. Meanwhile, the Companies Act 2013 focuses on representing the true economic consumption of asset value.

Without proper depreciation accounting, businesses would struggle to present an accurate representation of their financial reality. The systematic allocation of asset costs ensures financial statements reflect a company's true economic position, providing stakeholders with reliable information for decision-making.

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Types of Depreciable Assets

Identifying qualified assets is the essential first step for businesses looking to claim depreciation benefits. Under both the Companies Act and Income Tax Act, depreciable assets fall into two primary categories that form the foundation of depreciation calculations.

Tangible Assets

These physical assets constitute the backbone of most business operations and include:

  • Buildings: This category includes residential structures with a 5% depreciation rate, hotels and boarding houses at 10%, and temporary wooden structures at a higher 40% rate
  • Furniture and Fittings: All furniture including electrical installations qualify for a 10% depreciation rate
  • Plant and Machinery: This diverse category encompasses motor vehicles (15% rate), while computers and software receive an accelerated 40% rate
  • Vehicles: Commercial vehicles like taxis, buses, and lorries used in hire businesses attract a 30% depreciation rate
  • Books: Professional annual publications qualify for 100% depreciation, while non-annual publications receive 60%

Intangible Assets

Though lacking physical form, these assets hold significant business value and generally receive a uniform 25% depreciation rate:

  • Franchises
  • Trademarks
  • Patents
  • Licenses
  • Copyrights
  • Know-how
  • Other similar business or commercial rights

The Block of Assets Concept

The Income Tax Act introduces a unique "Block of Assets" approach, where assets with similar characteristics are grouped together. Initially, tangible assets are categorized as building, machinery, plant, or furniture. For assets to form a block, they must attract identical depreciation rates.

Once assets are grouped into a block, they lose their individual identity for depreciation purposes. This approach significantly simplifies tax compliance by eliminating the need to track numerous individual assets.

Qualification Requirements

For assets to qualify for depreciation claims, they must meet two essential conditions:

  1. Ownership: The assets must be owned by the assessee, either wholly or partly
  2. Business Usage: The assets must be used for business or professional purposes

Year-round usage isn't mandatory—even seasonal utilization qualifies for appropriate depreciation benefits. This provision acknowledges the reality of businesses with cyclical operations.

Companies typically classify their assets based on nature, useful life, and applicable depreciation rates as prescribed in the respective acts, ensuring proper accounting and taxation treatment.

What is Written Down Value or WDV Asset?

Written Down Value (WDV) serves as the foundation for depreciation calculations under the Income Tax Act. Rather than using the original cost, depreciation is computed on the remaining value of an asset or block of assets after deducting previous depreciation claims.

How is WDV Calculated?

WDV essentially represents an asset's cost minus all accumulated depreciation claimed until date. For tax purposes, this calculation becomes particularly important since depreciation applies to the WDV of entire asset blocks rather than individual items.

The formula for determining WDV can be expressed as:

Opening WDV of block + Cost of new assets purchased during the year - Money received from assets sold = Closing value of block before depreciation

After determining this value, you apply the applicable depreciation rate to arrive at the final WDV. Consider this practical example:

A machinery block with 15% depreciation rate has an opening value of ₹5,00,000. New equipment worth ₹40,000 was purchased and used for less than 180 days. The depreciation calculation would be:

(₹5,00,000 × 15%) + (₹40,000 × 15% × 1/2) = ₹75,000 + ₹3,000 = ₹78,000

The closing WDV after depreciation would therefore be ₹4,62,000.

Once assets are grouped into a block, they lose their individual identity for depreciation purposes. This unified approach significantly simplifies tax compliance for businesses.

WDV vs. Straight-Line Method

The WDV method typically results in higher depreciation charges during earlier years, which gradually decrease over time. This contrasts with the Straight-Line Method where depreciation remains constant throughout an asset's lifetime.

While the Income Tax Act mandates the WDV method for most assets (with exceptions for power generating units), the Companies Act 2013 offers businesses flexibility to choose between Straight-Line, WDV, or Unit of Production methods based on asset types and business requirements.

The WDV approach better reflects economic reality, as assets generally lose more value during their initial years of use and experience diminishing depreciation as they age.

What are the Conditions for Claiming Depreciation

The Income Tax Act establishes specific conditions that businesses must satisfy before claiming depreciation benefits. These requirements ensure proper tax treatment while preventing misuse of depreciation provisions.

Ownership Requirement

Ownership stands as the fundamental condition for claiming depreciation. The assessee must own the asset, either wholly or partly, to qualify for depreciation benefits. However, several notable exceptions exist:

  • When an assessee constructs a building on leased land, depreciation can be claimed on the structure despite not owning the land
  • In mortgage situations where assets are built on mortgaged property, depreciation remains available
  • For finance lease arrangements, lessees can claim depreciation despite not being legal owners

Conversely, in short-term hire-purchase arrangements, depreciation claims aren't permitted as ownership hasn't effectively transferred.

Business Purpose Utilization

Assets must be employed for business or professional purposes to qualify for depreciation. This doesn't mean the asset requires year-round usage - even seasonal factories with limited operational periods qualify for full depreciation benefits.

When assets serve dual purposes (both business and personal), depreciation is allowed proportionately based on business usage. For example, if a vehicle is used 70% for business and 30% for personal purposes, depreciation can be claimed on 70% of its value.

Additional Key Conditions

  • Asset Sale Restriction: If an asset is sold, discarded, or damaged in the same year it was purchased, the assessee cannot claim depreciation on it
  • Co-ownership Provisions: When multiple parties co-own an asset, each co-owner may claim depreciation based on their ownership share
  • Mandatory Application: Depreciation is compulsory under the Income Tax Act - from Assessment Year 2002-03, it's deemed allowed even if not explicitly claimed in financial statements

Keep in mind that for taxpayers using presumptive taxation schemes, the deemed profit is considered to already include depreciation. The prescribed rates under the Income Tax Act must be followed regardless of different rates used in financial statements under the Companies Act.

The Written Down Value must be carried forward after reducing the depreciation amount, ensuring proper asset valuation in subsequent years.

Different Methods of Depreciation Calculation

Businesses employ several methodologies to calculate depreciation on assets, with approaches varying based on regulatory requirements. The Companies Act and Income Tax Act prescribe different methods, each serving distinct financial and tax objectives.

What are the Key Depreciation Methods under Companies Act?

The depreciation landscape in India is shaped by specific methods allowed under different regulatory frameworks:

Under Companies Act 1956 (Based on Specified Rates):

  • Straight Line Method
  • Written Down Value Method

Under Companies Act 2013 (Based on Useful Life):

  • Straight Line Method
  • Written Down Value Method
  • Unit of Production Method

Under Income Tax Act 1961 (Based on Specified Rates):

  • Written Down Value Method (Block-wise) - Primary method
  • Straight Line Method (exclusively for Power Generating Units)

How Do These Methods Work?

Straight Line Method (SLM) distributes depreciation equally throughout an asset's useful life. This straightforward approach uses the formula:

Rate of Depreciation = [(Original Cost – Residual Value) / Useful Life] × 100

The annual depreciation amount equals: Depreciation = Original Cost × Rate of Depreciation

Written Down Value Method (WDV) calculates depreciation on the reducing balance of an asset. This method applies a fixed percentage to the asset's remaining value after previous depreciation. Unlike SLM, WDV results in higher depreciation in earlier years, gradually decreasing over time.

Unit of Production Method, introduced in Companies Act 2013, links depreciation to actual usage rather than time. This method proves particularly beneficial for assets whose value diminishes based on production output rather than mere passage of time.

Throughout the depreciation lifecycle, businesses must reconcile differences between accounting and tax treatments. A company might simultaneously apply SLM for financial reporting (Companies Act) and WDV for tax purposes (Income Tax Act), creating temporary differences that require deferred tax adjustments.

These methodological differences lead to varied depreciation amounts and significantly impact financial ratios, tax liabilities, and overall business valuation. The selection of depreciation method therefore represents a strategic financial decision rather than merely an accounting choice.

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Impact of Depreciation Method

The selection of depreciation methods significantly influences a business's financial statements and tax obligations. The difference between methods prescribed under the Companies Act versus the Income Tax Act creates varying depreciation amounts for identical assets.

When businesses apply the Straight-Line Method under Companies Act for financial reporting while simultaneously using the Written Down Value Method for tax calculations, timing differences naturally emerge. These differences necessitate deferred tax accounting to ensure financial statements accurately reflect future tax implications.

Here's a practical example demonstrating depreciation calculation under the Income Tax Act:

Asset Block Asset Type Opening Value Purchases (≥180 days) Purchases (<180 days) Depreciation Calculation Amount Closing WDV
Block 1 Machine (15%) 0 5,00,000 40,000 (5,00,000×15%)+(40,000×15%×1/2) 78,000 4,62,000
Block 2 Furniture (10%) 0 20,000 0 20,000×10% 2,000 18,000
Block 3 Car (15%) 0 0 3,00,000 3,00,000×15%×1/2 22,500 2,77,500

This calculation affects financial reporting significantly. Under Accounting Standard-22 (AS-22) or IND AS 12, companies must account for temporary differences between accounting and tax depreciation. Consider an asset costing ₹150 with a carrying amount of ₹100 but a tax base of ₹60 (after ₹90 in tax depreciation). This creates a temporary difference of ₹40.

With a 25% tax rate, the company must recognize a deferred tax liability of ₹10 (₹40×25%) in financial statements, representing future taxes payable when recovering the asset's carrying amount.

Businesses must carefully evaluate which depreciation method to adopt, as it impacts:

  • Reported profits in financial statements
  • Timing of tax payments
  • Cash flow planning
  • Financial ratios used for performance evaluation

The differences in depreciation calculation extend beyond mere accounting technicalities—they have substantial financial implications requiring strategic consideration by business management.

Depreciation Rates under Companies & Income Tax Act

Amount of Depreciation Allowed

The Income Tax Act establishes specific parameters for calculating permissible depreciation amounts. The framework includes clearly defined methods and rates that businesses must follow when preparing tax returns. The Written Down Value (WDV) method serves as the mandated approach for most businesses, with precise rates outlined in Appendix 1 of the Act.

Special Provisions for Power Generation Businesses

Power generation businesses enjoy unique flexibility within the tax framework. These undertakings can select either the WDV method or the Straight-Line method when claiming depreciation. This choice offers valuable tax planning opportunities but must be exercised before the tax return's due date.

Corporate Restructuring Scenarios

When businesses undergo amalgamation or demerger, depreciation calculations require special attention. The total depreciation allowance is distributed between the participating companies based on a specific formula. This calculation follows an interesting approach - it assumes the restructuring never occurred, with the amount apportioned according to the number of days each entity utilized the assets.

Finance Lease Considerations

Finance lease arrangements present another notable exception to standard ownership requirements. When a lessee capitalizes assets in accordance with Accounting Standard-19 on Leases, they can claim depreciation despite not being the legal owner. This provision recognizes the economic reality that lessees effectively exercise ownership rights in such arrangements.

Impact of Acquisition Timing

The timing of asset purchases significantly affects allowable depreciation. Assets used for fewer than 180 days in a financial year qualify for only half the applicable rate, as shown below:

Asset Type Purchase Value Usage Period Calculation Depreciation
Machine (15%) ₹40,000 <180 days ₹40,000×15%×½ ₹3,000
Car (15%) ₹3,00,000 <180 days ₹3,00,000×15%×½ ₹22,500

Dual Calculation Approaches

Companies typically maintain separate depreciation calculations for financial reporting versus tax purposes. This dual approach stems from the differing objectives between regulatory frameworks. The Companies Act focuses on representing the true economic consumption of asset value, providing an accurate financial picture. In contrast, the Income Tax Act aims to standardize tax deductions across businesses, creating a uniform system for taxation purposes.

Understanding these provisions helps businesses maximize legitimate tax benefits while maintaining compliance with regulatory requirements.

Depreciation Rates for FY 2025-26 for Most Commonly Used Assets

The Income Tax Act provides a structured framework of depreciation rates for FY 2025-26 that businesses must apply when calculating their tax liabilities. These rates serve as a critical reference point for financial planning and tax compliance.

The depreciation rate chart is organized into two main sections: Part A for Tangible Assets and Part B for Intangible Assets. Each asset category has been assigned specific rates based on their nature, expected useful life, and wear and tear patterns.

Buildings fall into several sub-categories with varying rates:

  • Residential structures - 5% depreciation rate
  • Commercial buildings and hotels - 10% depreciation rate
  • Temporary wooden structures - 40% depreciation rate (reflecting their shorter lifespan)

Furniture and fittings including electrical fixtures attract a standard 10% depreciation rate across all types and usage patterns.

Plant and machinery encompasses a diverse range of assets with differentiated rates:

  • Standard machinery - 15% depreciation rate
  • Computers and software - 40% depreciation rate
  • Motor vehicles for business use - 15% depreciation rate
  • Commercial vehicles used in hiring businesses - 30% depreciation rate

Books owned by professionals receive specialized treatment under the tax code:

  • Annual publications - 100% write-off
  • Non-annual professional books - 60% depreciation rate
  • Lending library books - 100% depreciation rate

Intangible assets such as franchises, trademarks, patents, licenses, and copyrights uniformly qualify for a 25% depreciation rate.

The timing of asset acquisition plays a significant role in depreciation calculations. Assets used for less than 180 days in a financial year qualify for only half the applicable rate. For example, a car worth ₹3,00,000 purchased in the latter half of the fiscal year would receive depreciation of ₹22,500 (calculated as ₹3,00,000 × 15% × ½).

Businesses must carefully apply these prescribed rates based on accurate asset classification and usage period. Proper implementation ensures both tax compliance and optimization of legitimate deductions, ultimately affecting the company's financial position and tax liability.

Depreciation Rates as Per the Income Tax Act

The Income Tax Act establishes a structured classification system for depreciable assets with specific rates assigned to each category. These prescribed rates serve as the foundation for tax calculations across businesses in India and fall into two distinct sections.

Part A: Tangible Assets This section covers physical assets used in business operations:

Asset Class Key Examples Rate
Buildings Residential structures 5%
Buildings Commercial spaces, hotels 10%
Buildings Water treatment systems (acquired after Sept 1, 2002) 40%
Furniture All fittings including electrical 10%
Plant & Machinery Standard machinery 15%
Plant & Machinery Computers and software 40%
Vehicles Personal-use cars 15%
Vehicles Commercial taxis/busses 30%
Books Professional annual publications 100%

Part B: Intangible Assets For intellectual property and similar business rights, the Income Tax Act maintains a consistent approach:

Intangible assets including franchises, trademarks, patents, licenses, and copyrights all qualify for a uniform 25% depreciation rate.

Businesses must classify their assets according to this framework when calculating taxable income. The structure creates standardization across industries while acknowledging the varying lifespans of different asset types.

Timing plays a crucial role in depreciation calculations under the Income Tax Act. Assets used for less than 180 days in a financial year receive only half the applicable rate. This provision ensures tax treatment reflects actual asset utilization periods.

While the Companies Act 2013 focuses on the useful life approach for depreciation, the Income Tax Act provides these fixed rates to create uniformity in tax treatment. This fundamental difference often results in separate depreciation amounts between financial reporting and tax calculations, requiring businesses to maintain dual record systems.

The block-of-assets concept further simplifies tax depreciation by grouping similar assets together and treating them as a single entity. This approach streamlines compliance while providing standardized treatment across industries.

Rate of Depreciation under the Companies Act 2013

The Companies Act 2013 represents a significant paradigm shift in how businesses approach depreciation for financial reporting. Unlike its predecessor, this Act adopts a useful life approach rather than relying on fixed percentage rates. This fundamental change focuses on reflecting the true economic consumption of asset value over time, creating a more accurate financial representation.

How does Schedule II impact depreciation calculations?

Schedule II of the Companies Act 2013 provides a comprehensive reference chart detailing useful lives for various asset categories. This schedule serves as a guideline for determining appropriate depreciation periods, representing a significant departure from the percentage-based approach of the 1956 Act.

The formula for calculating depreciation typically follows: Rate of Depreciation = [(Original Cost – Residual Value) / Useful Life] × 100

What are the financial reporting implications?

The useful life approach often yields different depreciation amounts compared to tax calculations under the Income Tax Act. These variations create temporary differences that require deferred tax accounting treatments. Consequently, most businesses maintain separate depreciation records, one for financial reporting compliance and another for tax purposes.

Companies must disclose their chosen depreciation methods, useful life assumptions, and reconciliation of differences between tax and accounting depreciation in the notes to financial statements. This transparency helps stakeholders assess the true economic value of company assets and understand management's capital allocation decisions.

Business leaders should carefully evaluate their asset portfolios to determine appropriate useful lives and select depreciation methods that best represent economic reality while complying with statutory requirements. This thoughtful approach ensures financial statements accurately reflect the company's financial position and performance.

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Frequently Asked Questions

What is the depreciation rate of a company?

The depreciation rate varies based on asset class and applicable law. Under the Companies Act 2013, rates are determined by the asset's useful life rather than fixed percentages. In contrast, the Income Tax Act specifies fixed rates: buildings (5-40%), furniture (10%), plant and machinery (15-40%), and intangible assets (25%). First and foremost, companies must identify which regulatory framework applies to their specific reporting purpose.

How do companies calculate depreciation?

Companies typically use three methods. The Straight Line Method divides cost evenly across the asset's life using the formula: [(Original Cost – Residual Value) / Useful Life] × 100. Alternatively, the Written Down Value Method applies a fixed percentage to the remaining asset value after previous depreciation. Finally, the Unit of Production Method links depreciation to actual usage. Fundamentally, the choice depends on both regulatory requirements and business objectives.

Which depreciation method is better?

No single method is universally superior. SLM provides consistent expenses ideal for financial planning but may not reflect true asset value decline. Correspondingly, WDV better represents actual value deterioration with higher initial depreciation. In relation to tax benefits, WDV often provides greater immediate tax advantages while SLM offers simpler calculations and predictability.

Who decides depreciation rates?

For financial reporting, the Ministry of Corporate Affairs determines useful life guidelines through Schedule II of Companies Act 2013. By and large, for taxation purposes, the Income Tax Department establishes rates specified in the Income Tax Act.

What is depreciation allowance under Income Tax Act?

Depreciation allowance is a tax deduction permitted on business assets as per Section 32 of the Income Tax Act. This mandatory allowance follows the WDV method (except for power generation units) and is deemed granted even if not explicitly claimed in financial statements.

Related Posts

D2C Vs B2C: Understanding The Key Differences

D2C Vs B2C: Understanding The Key Differences

In today’s fast-paced market, businesses need the right approach to connect with their customers and stand out from the competition. Two of the most common models, Direct-to-Consumer (D2C) and Business-to-Consumer (B2C) focus on selling to individual customers but operate in distinct ways. While D2C brands sell directly to consumers without intermediaries, B2C typically involves retailers, marketplaces, or third-party distributors.

Choosing the right model impacts everything from marketing strategies and customer relationships to pricing control and scalability. In this blog, we’ll break down the key differences between D2C and B2C, helping businesses understand which model aligns best with their goals and customer expectations.

Table of Contents

Key Differences Between D2C and B2C

Below is a structured comparison of D2C and B2C business models:

Aspect Direct-to-Consumer (D2C) Business-to-Consumer (B2C)
Business structure The brand sells directly to customers without any intermediaries The business may sell through retailers, wholesalers or third-party platforms
Customer interaction Direct engagement with customers Indirect interaction via retailers or online marketplaces
Distribution channels Company-owned websites, social media, and exclusive brand stores Retail stores, eCommerce marketplaces and third-party distributors
Pricing control Full control over pricing and discounts Prices are often influenced by third-party retailers and competition

Understanding D2C (Direct-to-Consumer)

The Direct-to-Consumer (D2C) model is transforming the way brands connect with customers by eliminating middlemen such as wholesalers, retailers, and marketplaces. Instead of relying on third-party distributors, D2C brands sell directly to their consumers, allowing them to maintain greater control over pricing, branding, customer experience, and marketing.

This model has gained immense popularity due to advancements in e-commerce, digital marketing, and consumer behaviour shifts, where people prefer personalised shopping experiences and direct engagement with brands.

Key Characteristics of D2C

  • Direct sales to customers, bypassing intermediaries.
  • High reliance on digital marketing and social media.
  • Personalised customer experience and strong brand identity.
  • Subscription-based or direct-selling models.

How Does D2C Work?

D2C businesses follow a structured approach to take products from concept to consumer while optimising every step for efficiency and customer satisfaction.

  1. Product Development – Companies design and manufacture their products.
  2. Branding & Marketing – Strong online presence, leveraging social media and influencers.
  3. Sales & Distribution – Selling through their websites, pop-up stores, or direct retail.
  4. Customer Engagement – Providing personalised service and direct interactions.

D2C Example

A great example of a successful D2C brand is Nike. While Nike does sell through retailers, it has aggressively expanded its direct-to-consumer channels through its website, exclusive stores, and apps, allowing for greater control over branding, pricing, and customer experience.

Understanding B2C (Business-to-Consumer)

The Business-to-Consumer (B2C) model is one of the most common and traditional business structures, where companies sell products or services directly to individual customers. B2C businesses can operate through brick-and-mortar stores, e-commerce platforms, third-party marketplaces, and direct retail chains.

This model focuses on high-volume sales, competitive pricing, and broad customer reach. Unlike D2C brands, which manage their own sales channels, B2C companies often partner with retailers and online marketplaces to distribute their products.

Key Characteristics of D2C

  • Direct sales to customers, bypassing intermediaries.
  • High reliance on digital marketing and social media.
  • Personalised customer experience and strong brand identity.
  • Subscription-based or direct-selling models.

How Does D2C Work?

D2C businesses follow a structured approach to take products from concept to consumer while optimising every step for efficiency and customer satisfaction.

  1. Product Development – Companies design and manufacture their products.
  2. Branding & Marketing – Strong online presence, leveraging social media and influencers.
  3. Sales & Distribution – Selling through their websites, pop-up stores, or direct retail.
  4. Customer Engagement – Providing personalised service and direct interactions.

B2C Example

A classic example of a B2C business is Amazon. Amazon provides a vast range of products from multiple sellers, offering convenience and variety to end consumers without directly manufacturing most of the products it sells.

Top 5 Benefits of D2C

  1. Higher Profit Margins – Eliminates middlemen, allowing businesses to retain higher revenues.
  2. Direct Customer Insights – Enables data collection for better personalisation and marketing.
  3. Better Brand Control – Full control over branding, messaging, and customer experience.
  4. Efficient Inventory Management – Greater flexibility in managing stock and production.
  5. Stronger Customer Relationships – Builds brand loyalty through direct interactions.

5 Limitations of D2C You Can’t Ignore

  1. High Customer Acquisition Costs – Digital advertising and influencer marketing can be expensive.
  2. Intense Competition – Direct sales require brands to stand out in a crowded market.
  3. Logistics and Fulfillment Challenges – Managing deliveries and returns can be complex.
  4. Reliance on Digital Marketing – Success depends on strong online marketing strategies.
  5. Customer Service Demands – Requires robust support teams to handle queries and complaints.

5 Incredible Benefits of B2C

  1. Larger Customer Base – Mass-market appeal leads to high sales volume.
  2. Faster Sales Cycles – Quick purchase decisions without prolonged relationship-building.
  3. Lower Operational Costs – Retailers handle distribution, reducing overhead expenses.
  4. Multiple Sales Channels – Products available in stores, online, and via third-party platforms.
  5. Increased Brand Visibility – Established brands enjoy widespread recognition.

5 Major Drawbacks of B2C You Need To Know

  1. High Competition – Many brands compete for the same audience.
  2. Lower Customer Loyalty – Customers may switch brands based on price or availability.
  3. Price Sensitivity – Discounts and competitive pricing play a significant role.
  4. Increased Marketing Costs – Requires large advertising budgets to stay competitive.
  5. Logistical Challenges – Managing supply chains across multiple locations can be complex.

Choosing Between D2C and B2C

Selecting the right business model depends on various factors, including brand strategy, market reach, and operational capabilities. Here’s a breakdown to help businesses decide between Direct-to-Consumer (D2C) and Business-to-Consumer (B2C):

1. Business Goals

  • D2C is ideal for brands that want full control over branding, pricing, and customer relationships. It allows companies to build a loyal customer base and gather first-party data for personalised marketing.
  • B2C works well for businesses that prioritise high-volume sales and broad market penetration. It enables companies to leverage retailer networks for distribution and scalability.

2. Target Audience

  • D2C is more suited for niche markets, such as luxury products, sustainable goods, or tech gadgets, where direct customer engagement is crucial.
  • B2C caters to a mass-market audience, making it ideal for FMCG (Fast-Moving Consumer Goods), electronics, fashion, and essential consumer products.

3. Marketing Approach

  • D2C relies heavily on digital marketing, influencer collaborations, and social media engagement. Brands must invest in performance marketing (SEO, PPC, email campaigns) to attract and retain customers.
  • B2C focuses on mass advertising through traditional media (TV, print, billboards), large-scale promotions, and brand partnerships to maximise reach.

4. Operational Capabilities

  • D2C demands robust logistics, warehousing, and last-mile delivery capabilities since brands manage order fulfilment directly.
  • B2C benefits from retailer partnerships that handle inventory, distribution, and customer service, reducing operational complexity.

5. Profitability Model

  • D2C offers higher profit margins since it eliminates middlemen. However, it requires a significant initial investment in technology, marketing, and fulfilment infrastructure.
  • B2C generates revenue through bulk sales and retailer partnerships. While margins may be lower, brands benefit from established distribution networks and faster scalability.

How Razorpay Rize Empowers D2C and B2C Businesses

Razorpay Rize is a dedicated ecosystem designed to support and accelerate the growth of both D2C and B2C businesses. Whether you're a startup launching a direct-to-consumer brand or a scaling business selling through retailers, Rize provides the essential tools, resources, and community support to help you succeed.

Conclusion

Both D2C and B2C models have unique advantages and challenges. Understanding these key differences helps businesses make informed decisions about their go-to-market strategies.

For brands that prioritise control over branding, pricing, and customer experience, D2C offers the perfect route by cutting out intermediaries and selling directly to consumers. It allows for personalised engagement, higher profit margins, and data-driven marketing strategies.

On the other hand, the B2C model benefits from wide-scale distribution, existing retail networks, and established consumer trust. Businesses leveraging third-party marketplaces, physical retail stores, and large-scale advertising campaigns can reach a broader audience quickly.

Frequently Asked Questions

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Register your Business at just 1,499 + Govt. Fee

Register your business
rize image

Register your Private Limited Company in just 1,499 + Govt. Fee

Register your business
rize image

Register your One Person Company in just 1,499 + Govt. Fee

Register your business
rize image

Register your Business starting at just 1,499 + Govt. Fee

Register your business
rize image

Register your Limited Liability Partnership in just 1,499 + Govt. Fee

Register your business

Private Limited Company
(Pvt. Ltd.)

1,499 + Govt. Fee
BEST SUITED FOR
  • Service-based businesses
  • Businesses looking to issue shares
  • Businesses seeking investment through equity-based funding


Limited Liability Partnership
(LLP)

1,499 + Govt. Fee
BEST SUITED FOR
  • Professional services 
  • Firms seeking any capital contribution from Partners
  • Firms sharing resources with limited liability 

One Person Company
(OPC)

1,499 + Govt. Fee
BEST SUITED FOR
  • Freelancers, Small-scale businesses
  • Businesses looking for minimal compliance
  • Businesses looking for single-ownership

Private Limited Company
(Pvt. Ltd.)

1,499 + Govt. Fee
BEST SUITED FOR
  • Service-based businesses
  • Businesses looking to issue shares
  • Businesses seeking investment through equity-based funding


One Person Company
(OPC)

1,499 + Govt. Fee
BEST SUITED FOR
  • Freelancers, Small-scale businesses
  • Businesses looking for minimal compliance
  • Businesses looking for single-ownership

Private Limited Company
(Pvt. Ltd.)

1,499 + Govt. Fee
BEST SUITED FOR
  • Service-based businesses
  • Businesses looking to issue shares
  • Businesses seeking investment through equity-based funding


Limited Liability Partnership
(LLP)

1,499 + Govt. Fee
BEST SUITED FOR
  • Professional services 
  • Firms seeking any capital contribution from Partners
  • Firms sharing resources with limited liability 

Frequently Asked Questions

Are D2C and B2C the same?

No, D2C (Direct-to-Consumer) and B2C (Business-to-Consumer) are not the same. While both models sell products directly to consumers, D2C brands bypass intermediaries (like retailers and marketplaces) and sell directly via their own websites, social media, or exclusive stores. B2C, on the other hand, often involves third-party retailers, wholesalers, and e-commerce marketplaces to reach customers.

Which model offers higher profit margins?

D2C generally offers higher profit margins because businesses sell directly to customers without intermediaries, avoiding retailer markups and commission fees. However, D2C requires higher investment in brand building, marketing, and logistics, whereas B2C benefits from established retail networks and mass distribution but operates on lower margins.

Can a company use both B2C and D2C models?

Yes, many companies use both models to maximise reach and revenue. A hybrid approach allows businesses to leverage B2C channels for scale and visibility while maintaining D2C for customer loyalty, personalised experiences, and better profit margins.

Why do brands choose the D2C approach?

Brands opt for D2C for several reasons:

  1. Greater control over branding, pricing, and customer experience.
  2. Higher profit margins by eliminating middlemen.
  3. Direct customer relationships, leading to better data insights and personalisation.
  4. Faster market adaptation, allowing businesses to launch new products without retailer dependencies.
  5. Customer loyalty and engagement, as brands can build direct trust with their audience.

What is the difference between B2B vs B2C vs D2C?

Brands opt for D2C for several reasons:

B2B B2C D2C
Target audience Sells to other businesses Sells to end consumers Sells directly to consumers, bypassing retailers
Sales channel Direct sales, wholesalers, enterprise deals Retail stores, online marketplaces Brand websites, social media, exclusive stores
Example Salesforce, Shopify Amazon, Zara Assembly, Nat Habit

Eashita Maheshwary

With nearly a decade of building and nurturing strategic connections in D2C space, Eashita is a business growth strategist known for turning networks into revenue, relationships into partnerships, and ideas into actionable growth.

A three-time founder across gender diversity, investing, and real estate-hospitality sectors, Eashita Maheshwary brings a unique blend of entrepreneurial empathy and ecosystem expertise. Now focused on helping startups and businesses scale, she specializes in enabling growth through partnerships with a proven track record of working across geographies like India and the Middle East.

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One Person Company Registration Fees in India in 2025

One Person Company Registration Fees in India in 2025

For solo entrepreneurs looking to start their own venture, a One Person Company (OPC) is an ideal business structure that offers the benefits of limited liability and complete control over the business. Understanding OPC benefits and the costs associated with registration is essential before diving into the process.

From government fees to professional charges, registering an OPC in India involves several expenses. Planning your budget can help you navigate the process smoothly and avoid unexpected costs.

In this blog, we’ll explore the various costs associated with OPC registration online in India and provide a detailed breakdown.

Table of Contents

What Does the OPC Registration Fee Include?

The OPC registration fee breakdown generally comprises the following components:

  • Government Filing Fees: Charges for submitting incorporation forms and other mandatory filings.
  • Professional Service Charges: Fees for hiring professionals like Chartered Accountants or Company Secretaries assist with registration.
  • Miscellaneous Costs: Additional expenses such as document preparation, notarisation, and obtaining licenses, if required.

OPC Registration Fees Breakdown

The OPC registration cost can be divided into several components:

Government Fees

  • Cost for filing the SPICe+ form and other mandatory forms on the MCA portal.
  • Cost of obtaining DSC for the Director.
  • Fees for obtaining the DIN
  • Depends on the authorised capital of the company; higher authorised capital attracts higher fees.

Professional Service Charges

Fees for professional assistance in preparing documents, filing forms, and ensuring compliance. It varies based on the service provider and location.

Stamp Duty Fees

Stamp duty is state-specific and varies based on the LLP’s contribution amount and the location of its registered office. On average, stamp duty can range from ₹500 to ₹5,000.

Name Reservation Fees

Reserving a unique name for your LLP costs ₹200 per application. This step ensures your chosen name complies with MCA guidelines.

{{company-reg-cta}}

Miscellaneous Expenses

Charges for notarisation and other incidental expenses.

How Much Does OPC Registration Cost?

The overall cost of OPC registration in India typically ranges between INR 5,000 and INR 20,000, depending on various factors like professional service fees, authorised capital, and location. Government fees generally constitute a significant portion of the total cost.

Factors Affecting OPC Registration Fees

There are several factors affecting the OPC fees. Some of the OPC registration cost factors include- 

  1. Authorised Capital: Higher authorised capital increases government fees and stamp duty charges.
  2. Location: Costs may vary depending on the state due to differences in stamp duty and professional service charges.
  3. Choice of Service Provider: The fees charged by professionals or agencies can differ significantly based on their expertise and service offerings.
  4. Additional Services: Costs for optional services, such as trademark registration or GST registration, add to the total expense.

{{opc-cta}}

<H2> One Person Company Registration Process

The OPC registration process involves the following key steps:

  1. Name Approval:
    • Choose a unique name for your OPC and apply for approval through the Ministry of Corporate Affairs (MCA) portal.
  2. Obtaining DSC:
    • Obtain a Digital Signature Certificate (DSC) for the proposed director.
  3. Drafting Memorandum and Articles of Association:
    • Prepare the Memorandum of Association (MOA) and Articles of Association (AOA) outlining the company's objectives and rules.
  4. Submitting Documents on the MCA Portal:
    • Upload the required documents, such as identity proof, address proof, and the nominee's consent, on the MCA portal along with Form SPICe+.
  5. Incorporation Certificate:
    • Once approved, the MCA issues a Certificate of Incorporation, marking the completion of the registration process.

Frequently Asked Questions

rize image

Register your Business at just 1,499 + Govt. Fee

Register your business
rize image

Register your Private Limited Company in just 1,499 + Govt. Fee

Register your business
rize image

Register your One Person Company in just 1,499 + Govt. Fee

Register your business
rize image

Register your Business starting at just 1,499 + Govt. Fee

Register your business
rize image

Register your Limited Liability Partnership in just 1,499 + Govt. Fee

Register your business

Private Limited Company
(Pvt. Ltd.)

1,499 + Govt. Fee
BEST SUITED FOR
  • Service-based businesses
  • Businesses looking to issue shares
  • Businesses seeking investment through equity-based funding


Limited Liability Partnership
(LLP)

1,499 + Govt. Fee
BEST SUITED FOR
  • Professional services 
  • Firms seeking any capital contribution from Partners
  • Firms sharing resources with limited liability 

One Person Company
(OPC)

1,499 + Govt. Fee
BEST SUITED FOR
  • Freelancers, Small-scale businesses
  • Businesses looking for minimal compliance
  • Businesses looking for single-ownership

Private Limited Company
(Pvt. Ltd.)

1,499 + Govt. Fee
BEST SUITED FOR
  • Service-based businesses
  • Businesses looking to issue shares
  • Businesses seeking investment through equity-based funding


One Person Company
(OPC)

1,499 + Govt. Fee
BEST SUITED FOR
  • Freelancers, Small-scale businesses
  • Businesses looking for minimal compliance
  • Businesses looking for single-ownership

Private Limited Company
(Pvt. Ltd.)

1,499 + Govt. Fee
BEST SUITED FOR
  • Service-based businesses
  • Businesses looking to issue shares
  • Businesses seeking investment through equity-based funding


Limited Liability Partnership
(LLP)

1,499 + Govt. Fee
BEST SUITED FOR
  • Professional services 
  • Firms seeking any capital contribution from Partners
  • Firms sharing resources with limited liability 

Frequently Asked Questions

Who is eligible to act as a member of an OPC?

To be a member of a One Person Company (OPC), you must meet the following eligibility criteria:

  • Individual Membership: Only a natural person (not a company or organisation) can act as a member of an OPC.
  • Residency Requirement: The person must be a resident of India, meaning they have stayed there for at least 120 days during the financial year.

Citizenship: Only Indian citizens are eligible to form an OPC.

Is GST registration mandatory for an OPC?

GST registration is not mandatory for every OPC. The requirement depends on the nature of the business and its turnover:

  • Mandatory Registration: If the annual turnover exceeds ₹20 lakh (₹10 lakh for certain northeastern states) or if the business involves inter-state supply of goods or services.
  • Voluntary Registration: Even if the turnover is below the threshold, an OPC may opt for voluntary registration to claim input tax credit and expand its business operations.

What is the cost of registering an OPC?

The OPC registration charges in India can vary based on professional fees, state-specific charges, and other factors.

What is the minimum capital for an OPC company?

There is no mandatory minimum capital requirement for registering an OPC in India. However, the capital structure must be defined at the time of incorporation, and it can be as low as ₹1. The recommended authorised capital typically starts at ₹1 lakh, but this is not a compulsory requirement and depends on the founder’s business plan.

What is the turnover limit for an OPC?

An OPC can operate as long as its annual turnover does not exceed ₹2 crore and its paid-up capital does not exceed ₹50 lakh. If the turnover crosses ₹2 crore, the OPC must convert into a private limited company or a public limited company within six months of exceeding the limit.

What are the tax implications of a One Person Company?

The applicable Tax rate to the OPC would be 30% plus cess and surcharge.

Can an OPC raise funds from the public?

No, an OPC cannot raise funds from the public. Since it is a privately held entity, it is restricted from:

  • Issuing shares to the public.
  • Listing on a stock exchange.

However, OPCs can raise funds through other methods, such as loans from banks or financial institutions or by adding a new shareholder when converting to a private limited company.

How Do I Start My Own Online Business? A Step-by-Step Guide

How Do I Start My Own Online Business? A Step-by-Step Guide

Starting your own online business in India requires careful planning and strategic action. First, you'll need to select a niche that aligns with your skills and market demand. Conduct thorough market research to understand your target audience and competition. Next, focus on building a strong online presence through a website or e-commerce platform. Ensure that you set up reliable customer service channels to foster trust and satisfaction. As you go through the process, remember that dedication and consistent effort are key to success. 

Table of Contents

Procedure to Start an Online Business

Step 1: Identify Your Business Idea

How do I choose the right online business idea?

Choosing the right online business idea starts with understanding your own strengths. Think about your skills, hobbies, and what you’re passionate about. Also, assess market demand to ensure that your idea addresses a genuine need. You can brainstorm by asking yourself what problems you can solve or how your expertise can benefit others.

What are the most profitable online business ideas?



Some of the most profitable online business ideas include e-commerce, dropshipping, freelancing, selling digital products, and affiliate marketing. These options require relatively low investment and have high growth potential in India. E-commerce and dropshipping are ideal for those interested in retail, while freelancing and digital products are great for service-oriented entrepreneurs.

How do I validate my business idea?

To validate your business idea, you should conduct market research and competitor analysis. This helps you understand if there’s demand for your product or service and how to position yourself in the market. Additionally, you can run surveys or test your idea on a small scale to gather feedback before fully committing to it.

Step 2: Conduct Market Research

Why is market research important for an online business?

Market research is crucial for understanding your target audience and the competition. It helps you identify customer needs, preferences, and pain points, allowing you to tailor your offerings effectively. By knowing what your competitors are doing, you can find gaps in the market and differentiate your business. This research forms the foundation for making informed decisions and reducing risks.

How do I conduct market research?

To conduct market research, start by using tools like Google Trends and keyword research tools (e.g., SEMrush, Ubersuggest) to identify trending topics and search volumes. You can also use social media insights to monitor conversations around your niche. Engaging directly with potential customers through surveys or focus groups will also give you valuable feedback.

What are the key metrics to analyse?

Key metrics to analyse include customer demographics, such as age, gender, location, and income level. Understanding buying behaviour, including purchase frequency and preferences, is equally important. Additionally, assessing the market size, competition, and growth potential helps you gauge the sustainability of your business idea.

Step 3: Create a Business Plan

Do I need a business plan for an online business?

Yes, a business plan is essential for an online business. It provides clarity on your goals and how you plan to achieve them. A solid business plan also plays a key role when seeking funding, as it helps potential investors or lenders understand the vision, strategy, and financial viability of your business.

What should a business plan include?

Your business plan should include the following sections:

  1. Executive Summary: A brief overview of your business, mission, and vision.
  2. Target Market: A detailed description of your ideal customers and their needs.
  3. Revenue Model: A breakdown of how you’ll make money (e.g., product sales, subscriptions, services).
  4. Marketing Strategy: A plan for how you'll promote your business, including online advertising, social media, and SEO.

How do I set realistic goals?

To set realistic goals, follow the SMART criteria:

  1. Specific: Define clear, concise goals.
  2. Measurable: Ensure your progress can be tracked.
  3. Achievable: Set goals that are realistic given your resources.
  4. Relevant: Ensure the goals align with your business objectives.
  5. Time-bound: Assign deadlines to keep you on track. Setting SMART goals helps maintain focus and ensures steady progress.

Step 4: Choose a Business Model

What are the different online business models?

  1. E-commerce: Selling physical or digital products through an online store.
  2. Subscription-based: Offering products or services on a recurring basis, such as monthly subscriptions for digital content or curated boxes.
  3. Service-based: Providing services like consulting, coaching, or freelance work directly to customers.
  4. Ad-based: Earning revenue through advertising, typically via websites or social media platforms that attract large audiences.

Which business model is best for beginners?

For beginners, a service-based model or a subscription-based model might be the best fit. The service model often requires lower initial investment and offers flexibility in terms of workload. The subscription model provides recurring revenue, which can be predictable once you have a customer base. However, each model has its pros and cons:

  1. E-commerce: High investment, but potential for significant profit.
  2. Subscription-based: Steady income but may require strong marketing efforts.
  3. Service-based: Low cost to start, but time-intensive and dependent on personal expertise.
  4. Ad-based: Relatively low start-up cost, but requires a large audience and can take time to generate income.

How do I decide which model suits me?

To decide on the best business model, align your choice with your skills, budget, and long-term goals. If you have a skill set that can be marketed as a service (e.g., writing, design, tutoring), a service-based model might be a good start. If you want to sell products but have a limited budget, dropshipping or print-on-demand models may be better. Consider your available resources and the time you can commit before making your final decision.

Step 5: Register Your Business

Do I need to register my online business?

Yes, registering your online business is crucial for legal and tax purposes. It provides your business with a legal identity, ensures compliance with local regulations, and helps build credibility with customers. Without registration, you might face legal issues and be unable to access benefits like business loans or grants.

H4 - What are the steps to register a business?

  1. Choose a business name: Make sure it reflects your brand and is unique.
  2. Decide on a legal structure: Select the appropriate business structure (sole proprietorship, LLC, Private Limited, etc.).
  3. Register for taxes: Apply for a Goods and Services Tax (GST) number if applicable.
  4. Obtain required licenses: Depending on your business type, you may need specific licenses or permits.
  5. Open a business bank account: This helps separate personal and business finances.
  6. Get a business PAN (Permanent Account Number): Required for tax filings and business transactions.

What legal structure should I choose?

Choosing the right legal structure depends on factors like liability, taxes, and scalability:

  1. Sole Proprietorship: Simple to set up, ideal for solo entrepreneurs, but you’ll be personally liable for business debts.
  2. Limited Liability Partnership (LLP): Offers limited liability protection and is suitable for small businesses with partners.
  3. Private Limited Company: A more complex structure that provides limited liability and is better suited for larger businesses looking for investment or expansion. It also offers tax benefits and more credibility.

Related Read: Difference between Private Limited Company and One Person Company

Step 6: Build Your Online Presence

How do I create a website for my business?

  1. Choose a domain name: Pick a name that reflects your business and is easy to remember. Check for availability using domain registrars like GoDaddy or Hostinger.
  2. Select a hosting provider: Choose a reliable hosting service, such as Bluehost or SiteGround, to ensure your website runs smoothly.
  3. Use website builders: Website builders like WordPress and Shopify are user-friendly and offer templates for quick setup. WordPress is ideal for blogs and content-focused websites, while Shopify is perfect for e-commerce stores.

Do I need social media for my online business?

Yes, social media is crucial for marketing and customer engagement. Platforms like Facebook, Instagram, and LinkedIn help you reach a wider audience and build brand awareness. Social media allows you to connect with customers, share updates, promote products, and gather feedback. It’s an affordable way to drive traffic to your website and create a loyal community around your brand.

What are the essential features of a business website?

  1. User-friendly design: A clean, easy-to-navigate layout that enhances the user experience.
  2. Secure payment gateways: Integrated payment gateway (e.g. Razorpay) to facilitate safe and smooth transactions.
  3. Mobile responsiveness: Your website should be fully optimised for mobile devices, as many users shop and browse on their phones.

Step 7: Set Up Payment and Shipping Systems

H4 - How do I accept payments online?
To accept payments online, you need to integrate a reliable payment gateway into your website. Payment gateways like PayPal, Stripe, and Razorpay allow you to process credit card payments, debit cards, and digital wallets securely. The setup process usually involves creating an account with the provider, linking it to your business bank account, and adding their payment gateway to your website using plugins or APIs. 

What are the best shipping options for an online store?

  1. Self-shipping: If you’re a small business, you can handle shipping yourself by partnering with courier services like India Post, DTDC, or Blue Dart. This gives you more control but requires time and resources.
  2. Third-party logistics (3PL): 3PL companies manage storage, packaging, and delivery on your behalf. This is ideal for businesses that want to scale quickly without handling logistics.
  3. Dropshipping: This model eliminates the need for inventory management. When a customer places an order, the product is directly shipped from the supplier. It’s cost-effective, but you have less control over shipping times and quality.

How do I handle international payments and shipping?

  1. Payments: Use global payment gateways like PayPal or Razorpay, which support multiple currencies. You’ll need to set up your account to handle cross-border payments and be aware of transaction fees and exchange rates.
  • Shipping: Partner with international couriers like DHL or FedEx for global shipping. Ensure that you account for customs duties, taxes, and potential delays. Consider using platforms like Shiprocket or Easyship, which can automate international logistics and offer competitive shipping rates.

Step 8: Market Your Online Business

How do I promote my online business?

  1. SEO (Search Engine Optimisation): Optimise your website for relevant keywords, improve loading speeds, and focus on creating quality content to rank higher in search engines.
  2. Social Media Marketing: Use platforms like Instagram, Facebook, and LinkedIn to engage with your audience, share valuable content, and promote offers.
  3. Email Marketing: Build an email list and send newsletters, promotional offers, or product updates to keep customers engaged.
  4. Paid Ads: Run ads on Google, Facebook, or Instagram to increase brand visibility and attract potential customers. Paid advertising can generate quick results if targeted effectively.

What is the best way to attract customers?

  1. Content Marketing: Create blog posts, videos, or infographics that provide value to your audience and establish your brand as an authority in your niche.
  2. Influencer Collaborations: Partner with influencers in your industry to promote your products or services, leveraging their established trust and following.
  3. Customer Reviews: Encourage satisfied customers to leave reviews and testimonials. Positive feedback can build credibility and influence potential customers' purchasing decisions.

How do I track the success of my marketing efforts?

To track the success of your marketing efforts, use tools like:

  1. Google Analytics: Monitor website traffic, user behaviour, and conversion rates. Google Analytics gives you detailed insights into your website’s performance.
  2. Social Media Insights: Platforms like Facebook, Instagram, and Twitter provide analytics on engagement, reach, and audience demographics, helping you assess the effectiveness of your social media campaigns. These tools can help you fine-tune your marketing strategies and ensure that your efforts are yielding the desired results.

Step 9: Manage Operations and Scale

How do I manage day-to-day operations?
To manage day-to-day operations effectively, use tools that streamline tasks:

  1. Inventory Management: Tools like TradeGecko or Zoho Inventory help track stock levels, manage orders, and avoid overselling.
  2. Customer Support: Platforms like Zendesk or Freshdesk assist in managing customer inquiries, complaints, and service requests efficiently.
  3. Order Tracking: Use tools like Shiprocket or AfterShip to monitor and update customers on the status of their orders in real-time, improving their experience.

When should I consider scaling my business?

  1. Consistent Revenue Growth: When your sales show a steady increase over a few months or years, it indicates that your business model is working.
  2. High Customer Demand: If customers are requesting more products or services than you can provide, or if you’re struggling to meet demand, it’s a clear sign that you’re ready to expand.
  3. Positive Cash Flow: If you have a healthy profit margin and can reinvest earnings back into the business, scaling becomes a feasible option.
  • What are the best ways to scale an online business?
  1. Expand Product Lines: Add complementary products or services to cater to a broader audience or meet existing customer needs.
  2. Enter New Markets: Consider selling to customers in different regions, cities, or even internationally to broaden your reach.
  3. Automate Processes: Use automation tools for marketing (e.g., Mailchimp for emails), customer support (e.g., chatbots), and order fulfilment to reduce the workload and enhance efficiency. By scaling smartly, you can increase your reach and profitability without compromising the quality of your offerings.

Registration of Online Business in India

  • Choose a suitable business structure: Decide whether to register as a Sole Proprietorship, LLP, or Private Limited Company based on your business model, scalability needs, and compliance requirements.
  • Select a unique business name: Check name availability on the Ministry of Corporate Affairs (MCA) portal and register it to avoid legal issues.
  • Apply for PAN and TAN: A Permanent Account Number (PAN) is required for financial transactions. At the same time, a Tax Deduction and Collection Account Number (TAN) is mandatory if your business deducts taxes at the source.
  • Register for GST: If your annual turnover exceeds ₹40 lakhs (₹20 lakhs for special category states), you must register for Goods and Services Tax (GST) to collect and pay taxes legally.
  • Register under MSME if applicable: If you own a small or medium-sized business, registering under the Udyam (MSME) scheme can provide benefits like easier loan approvals and government subsidies.
  • Obtain necessary licenses and permits: Depending on your industry, you may need specific licenses, such as an FSSAI license for food businesses, a trade license for local operations, or an Import Export Code (IEC) for international trade.
  • Open a business bank account: A separate bank account in your business name is required for handling payments, tax filings, and financial transactions professionally.

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Tips to Start an Online Business in India

  • Identify a Profitable Niche

    Selecting the right niche is important for success. Focus on a business idea that matches your skills and interests while also having strong market demand. Research your competitors to find opportunities where you can stand out.
  • Build a Strong Online Presence
    Creating a website or an e-commerce store is essential for any online business. Make sure your website is easy to use, mobile-friendly, and optimised for search engines. Use social media to connect with your audience and promote your products or services.
  • Ensure Legal Compliance
    Every online business must comply with the legal requirements for online business in India to operate lawfully. You need to register your business and get GST registration in India. It is also important to comply with tax and other regulations. Completing these formalities ensures smooth operations and avoids legal issues. 
  • Set Up Secure Payment Systems

    Providing a secure and convenient payment method builds customer trust. Choose a reliable payment gateway that supports multiple payment options and ensures smooth transactions for your customers.

Frequently Asked Questions

rize image

Register your Business at just 1,499 + Govt. Fee

Register your business
rize image

Register your Private Limited Company in just 1,499 + Govt. Fee

Register your business
rize image

Register your One Person Company in just 1,499 + Govt. Fee

Register your business
rize image

Register your Business starting at just 1,499 + Govt. Fee

Register your business
rize image

Register your Limited Liability Partnership in just 1,499 + Govt. Fee

Register your business

Private Limited Company
(Pvt. Ltd.)

1,499 + Govt. Fee
BEST SUITED FOR
  • Service-based businesses
  • Businesses looking to issue shares
  • Businesses seeking investment through equity-based funding


Limited Liability Partnership
(LLP)

1,499 + Govt. Fee
BEST SUITED FOR
  • Professional services 
  • Firms seeking any capital contribution from Partners
  • Firms sharing resources with limited liability 

One Person Company
(OPC)

1,499 + Govt. Fee
BEST SUITED FOR
  • Freelancers, Small-scale businesses
  • Businesses looking for minimal compliance
  • Businesses looking for single-ownership

Private Limited Company
(Pvt. Ltd.)

1,499 + Govt. Fee
BEST SUITED FOR
  • Service-based businesses
  • Businesses looking to issue shares
  • Businesses seeking investment through equity-based funding


One Person Company
(OPC)

1,499 + Govt. Fee
BEST SUITED FOR
  • Freelancers, Small-scale businesses
  • Businesses looking for minimal compliance
  • Businesses looking for single-ownership

Private Limited Company
(Pvt. Ltd.)

1,499 + Govt. Fee
BEST SUITED FOR
  • Service-based businesses
  • Businesses looking to issue shares
  • Businesses seeking investment through equity-based funding


Limited Liability Partnership
(LLP)

1,499 + Govt. Fee
BEST SUITED FOR
  • Professional services 
  • Firms seeking any capital contribution from Partners
  • Firms sharing resources with limited liability 

Frequently Asked Questions

Which business is most profitable?

Profitable online businesses in India include e-commerce, dropshipping, freelancing, digital marketing services, and selling digital products like courses or eBooks. Choosing the right business depends on your skills, market demand, and investment capacity.

What are the 7 steps to starting a business?

The key steps to start an online business include:

  1. Choosing a business idea that suits your skills and interests.
  2. Conducting market research to understand demand and competition.
  3. Deciding on the business structure (like sole proprietorship, LLC, etc.).
  4. Registering your business and completing necessary legal formalities.
  5. Building a website or online store to showcase your products or services.
  6. Setting up payment systems to process transactions securely.
  7. Planning your marketing strategy and ensuring good customer service.

Which business can we do from home?

Home-based businesses include freelancing, content writing, selling handmade products, affiliate marketing, and running an e-commerce business in India. Many of these require minimal investment and can be scaled over time.

Swagatika Mohapatra

Swagatika Mohapatra is a storyteller & content strategist. She currently leads content and community at Razorpay Rize, a founder-first initiative that supports early-stage & growth-stage startups in India across tech, D2C, and global export categories.

Over the last 4+ years, she’s built a stronghold in content strategy, UX writing, and startup storytelling. At Rize, she’s the mind behind everything from founder playbooks and company registration explainers to deep-dive blogs on brand-building, metrics, and product-market fit.

Read more

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Smooth onboarding, seamless incorporation and a wonderful community. Thanks to the #razorpayrize team! #rizeincorporation
Dhaval Trivedi
Basanth Verma
shopeg.in
Exciting news! Incorporation of our company, FoxSell, with Razorpay Rize was extremely smooth and straightforward. We highly recommend them. Thank you Razorpay Rize for making it easy to set up our business in India.
@foxsellapp
#razorpayrize #rizeincorporation
Dhaval Trivedi
Prakhar Shrivastava
foxsell.app
We would recommend Razorpay Rize incorporation services to any founder without a second doubt. The process was beyond efficient and show's razorpay founder's commitment and vision to truly help entrepreneur's and early stage startups to get them incorporated with ease. If you wanna get incorporated, pick them. Thanks for the help Razorpay.

#entrepreneur #tbsmagazine #rize #razorpay #feedback
Dhaval Trivedi
TBS Magazine
Hey, Guys!
We just got incorporated yesterday.
Thanks to Rize team for all the Support.
It was a wonderful experience.
CHEERS 🥂
#entrepreneur #tbsmagazine #rize #razorpay #feedback
Dhaval Trivedi
Nayan Mishra
https://zillout.com/
Smooth onboarding, seamless incorporation and a wonderful community. Thanks to the #razorpayrize team! #rizeincorporation
Dhaval Trivedi
Basanth Verma
shopeg.in
Exciting news! Incorporation of our company, FoxSell, with Razorpay Rize was extremely smooth and straightforward. We highly recommend them. Thank you Razorpay Rize for making it easy to set up our business in India.
@foxsellapp
#razorpayrize #rizeincorporation
Dhaval Trivedi
Prakhar Shrivastava
foxsell.app
We would recommend Razorpay Rize incorporation services to any founder without a second doubt. The process was beyond efficient and show's razorpay founder's commitment and vision to truly help entrepreneur's and early stage startups to get them incorporated with ease. If you wanna get incorporated, pick them. Thanks for the help Razorpay.

#entrepreneur #tbsmagazine #rize #razorpay #feedback
Dhaval Trivedi
TBS Magazine
Hey, Guys!
We just got incorporated yesterday.
Thanks to Rize team for all the Support.
It was a wonderful experience.
CHEERS 🥂
#entrepreneur #tbsmagazine #rize #razorpay #feedback
Dhaval Trivedi
Nayan Mishra
https://zillout.com/