Filing LLP Form 24: How to Close Your LLP in India

Startup Definition as per the Startup India Action Plan

According to the Startup India Action Plan, a startup is defined as:

• An entity that is less than five years old from the date of incorporation or registration.
• Has a turnover not exceeding INR 25 crore in any financial year.
• Is working toward innovation, development, or improvement of products, processes, or services; or has a scalable business model with a high potential for employment generation or wealth creation.

Additionally, the entity must not be formed by splitting up or reconstructing an existing business.

Startups can access tax benefits only after certification from the Inter-Ministerial Board (IMB), which examines the business model, innovation, and scalability before granting approval.

Eligibility for Startup India

To qualify under the Startup India scheme, a business must meet the following eligibility conditions:

Age of the Company:

The entity must be less than 10 years old from the date of incorporation or registration.

Type of Entity:

It should be registered as a Pvt. Ltd. Company, Partnership Firm, or Limited Liability Partnership (LLP).

Turnover Limit:

The startup’s annual turnover must not exceed INR 100 crore in any financial year since incorporation.

Innovation Focus:

The startup should aim to develop innovative products, processes, or services, or have a scalable business model with high job creation or wealth generation potential.

Non-Reconstruction Clause:

The startup must not be formed by restructuring or splitting up an existing business.

Startups Eligible for Startup India Tax Exemptions & Incentives

To qualify, startups must:

• Be recognised under DPIIT (Department for Promotion of Industry and Internal Trade).
• Be involved in innovating or improving existing products, services, or processes.
• Be supported or funded by:
  
  • Recognised incubators or government schemes, or
  • SEBI-registered venture capital funds, or
  • Hold granted patents that support innovation.

Startups that lack innovative value, engage in routine business models, or do not contribute to technological advancement are not eligible for these tax incentives.

Obtaining Startup Tax Exemption under the Startup India Initiative

To avail tax exemptions, startups must go through a formal approval and verification process by the Inter-Ministerial Board (IMB) constituted by the Department for Promotion of Industry and Internal Trade (DPIIT) to qualify for tax exemptions.

Steps to Obtain Startup Tax Exemption:

1. Get DPIIT Recognition:

Before anything else, your entity must be a DPIIT-recognised startup. This involves registering on the Startup India portal and certifying your eligibility (age, turnover, entity type, etc.).

2. Prepare Your Application & Documents:

This is the most crucial step. The IMB needs to be convinced of your startup's genuine innovation. Your application must be supported by a detailed set of documents, which typically includes:

• Business Documents: Your Memorandum of Association (MoA) or LLP Deed.
• Financials: Audited annual accounts and Income Tax Returns (ITRs) for the last three financial years (or since incorporation, if newer).
• The "Innovation" Proof (Pitch Deck / Video): A presentation and/or a short video (under 2-5 minutes) that clearly explains:
  
  • What your product/service is.
  • What new problem it solves.
  • How it is innovative (e.g., a new technology, a disruptive process, or a significant improvement on an existing solution).
  • Your business model and scalability.
• Shareholding Information: Details of your current shareholding pattern.
• CA Certificate: A certificate from a Chartered Accountant verifying that your startup has not been formed by splitting up or reconstructing an existing business.

3. Submit the Application:

The application for tax exemption (Form 80-IAC) is also filed through the Startup India portal. You will upload all your prepared documents and fill in the required fields.

4. IMB Verification:

The IMB board (which includes members from DPIIT, Department of Biotechnology, etc.) will formally review your application. Their entire focus is to determine if your startup is "working towards innovation, development or improvement of products or processes or services" and is not just a conventional business.

5. Receive Certification:

If the IMB is satisfied, you will be granted the certificate of eligibility. You can then use this certificate to claim the 100% tax deduction when filing your Income Tax Returns (ITR) for any three consecutive years within your first ten years.

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Common Mistakes: Why IMB Applications Get Rejected

Many startups get DPIIT recognition but fail the IMB certification. Be careful to avoid these common pitfalls:

• Insufficient Proof of Innovation: This is the #1 reason for rejection. Simply having a new website or app is not enough. You must prove you are solving a problem in a new way, have a new technology, or are creating a unique, scalable process.
• Incomplete or Vague Pitch Deck: If the board cannot understand what your business does or why it's innovative within a few minutes, your application will be rejected or deferred.
• Incorrect Documents: Submitting unsigned financials, a missing CA certificate, or an incomplete MoA will lead to rejection on technical grounds.
• Reconstruction of an Old Business: The IMB is strict about this. If your "startup" is just an old business (e.g., a consultancy or services firm) repackaged under a new name to avoid taxes, it will be rejected.
• Lack of Scalability: The IMB also looks for businesses with high potential for wealth creation or employment generation. A small lifestyle business, even if innovative, may not qualify.

Frequently Asked Questions (FAQs)

What Is Capital Redemption Reserve?

The Capital Redemption Reserve (CRR) is a special reserve that a company must create when it redeems (buys back) its preference shares using its profits. As per corporate law, companies must transfer an amount equal to the nominal value of redeemed preference shares to the CRR to prevent capital reduction and maintain financial integrity.

When Is Capital Redemption Reserve Used?

CRR is utilised in various financial scenarios to maintain corporate stability, including:

• Issuing bonus shares: CRR can be used to issue fully paid bonus shares to shareholders.
  
• Funding share redemption: Ensures funds are available for preference share redemption.
  
• Capital reconstruction: Helps restructure a company’s capital without impacting free reserves.
  
• Balancing capital losses: Used in cases where capital losses need adjustment.
  
• Source for share buybacks: Required when companies buy back shares using free reserves.
  

Redemption Of Preference Capital

The redemption of preference shares is subject to the following regulations:

• Must be permitted in the Articles of Association.
  
• Redeemable within 20 years of issue.
  
• Methods of redemption:
  
  • Using Distributable Profits: Requires CRR creation.
    
  • Issuing Fresh Shares: CRR creation is not required if new capital is issued.
    
• Shareholder Approval (75%): Required for further preference share issues.
  
• Premium Payment: This can be funded from company profits or the securities premium account.
  

Modes of Redemption

The three primary modes of redemption are:

1. Using Distributable Profits: CRR creation is mandatory, equal to the nominal value of redeemed shares.
   
2. Issuing Fresh Capital: If a company issues fresh capital equal to the redemption amount, CRR creation is not required.
   
3. Combination of Both: CRR is required only for the portion funded through distributable profits.
   

Modes of Redemption of Preference Shares

Companies can redeem (buy back) preference shares using one of the following methods:

1. Using Distributable Profits
   The company uses its retained earnings or other profits to redeem the shares. In this case, it must create a Capital Redemption Reserve (CRR) equal to the nominal value of the redeemed shares to maintain financial stability.
   
2. Issuing Fresh Capital
   The company raises funds by issuing new shares to replace the redeemed preference shares. Since this method does not reduce capital, creating a CRR is not required.
   
3. Combination of Both
   A company may use both profits and fresh capital for redemption. CRR is required only for the portion funded through distributable profits, while the part covered by fresh capital does not require CRR.

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Calculation and Accounting Entries For Capital Redemption Reserve

Calculation of CRR

CRR = Nominal Value of Redeemed Preference Shares (if using distributable profits)

Journal Entries

Application of Capital Redemption Reserve

• CRR can only be used for issuing fully paid bonus shares.
  
• CRR cannot be used for dividend distribution.
  
• CRR must exclude unrealised gains and self-generated intangible assets before determining free reserves.
  
• Classified as a statutory reserve, separate from revenue reserves.
  

Companies Act and Capital Redemption Reserve

• Section 55: Companies redeeming preference shares from profits must transfer an equivalent amount to CRR.
  
• Section 69: Companies buying back shares using free reserves or securities premiums must transfer an amount equal to the face value of bought-back shares to CRR.
  

Difference Between Capital Redemption Reserve and Other Reserves

Tax Benefits For Capital Redemption Reserve

Under Section 36(1)(viii) of the Income Tax Act, 1961, specified entities can claim a tax deduction on contributions to a Special Reserve, reducing their taxable income. The deduction is capped at 20% of profits from eligible business activities before applying this clause. However, any future withdrawal from the reserve is treated as taxable income in the year of withdrawal.

Importance Of Capital Redemption Reserve

• Maintains Financial Stability: Prevents a reduction in share capital.
  
• Protects Shareholders’ Interests: Ensures capital is available for redemption.
  
• Supports Capital Restructuring: Used in financial restructuring strategies.
  
• Ensures Legal Compliance: Meets regulatory requirements under the Companies Act.
  
• Enhances Investor Confidence: Used for issuing bonus shares, benefiting shareholders.
  

Final Thoughts

The Capital Redemption Reserve (CRR) plays a vital role in corporate finance by ensuring companies retain sufficient funds while redeeming preference shares. As a statutory reserve, it helps maintain financial stability, protects creditors' interests, and complies with legal requirements.

While it cannot be used freely like other reserves, its role in issuing fully paid bonus shares makes it a strategic asset for companies looking to optimise their financial position.

Frequently Asked Questions

Key Differences Between D2C and B2C

Below is a structured comparison of D2C and B2C business models:

Understanding D2C (Direct-to-Consumer)

The Direct-to-Consumer (D2C) model is transforming the way brands connect with customers by eliminating middlemen such as wholesalers, retailers, and marketplaces. Instead of relying on third-party distributors, D2C brands sell directly to their consumers, allowing them to maintain greater control over pricing, branding, customer experience, and marketing.

This model has gained immense popularity due to advancements in e-commerce, digital marketing, and consumer behaviour shifts, where people prefer personalised shopping experiences and direct engagement with brands.

Key Characteristics of D2C

• Direct sales to customers, bypassing intermediaries.
  
• High reliance on digital marketing and social media.
  
• Personalised customer experience and strong brand identity.
  
• Subscription-based or direct-selling models.
  

How Does D2C Work?

D2C businesses follow a structured approach to take products from concept to consumer while optimising every step for efficiency and customer satisfaction.

1. Product Development – Companies design and manufacture their products.
   
2. Branding & Marketing – Strong online presence, leveraging social media and influencers.
   
3. Sales & Distribution – Selling through their websites, pop-up stores, or direct retail.
   
4. Customer Engagement – Providing personalised service and direct interactions.
   

D2C Example

A great example of a successful D2C brand is Nike. While Nike does sell through retailers, it has aggressively expanded its direct-to-consumer channels through its website, exclusive stores, and apps, allowing for greater control over branding, pricing, and customer experience.

Understanding B2C (Business-to-Consumer)

The Business-to-Consumer (B2C) model is one of the most common and traditional business structures, where companies sell products or services directly to individual customers. B2C businesses can operate through brick-and-mortar stores, e-commerce platforms, third-party marketplaces, and direct retail chains.

This model focuses on high-volume sales, competitive pricing, and broad customer reach. Unlike D2C brands, which manage their own sales channels, B2C companies often partner with retailers and online marketplaces to distribute their products.

Key Characteristics of D2C

• Direct sales to customers, bypassing intermediaries.
  
• High reliance on digital marketing and social media.
  
• Personalised customer experience and strong brand identity.
  
• Subscription-based or direct-selling models.
  

How Does D2C Work?

D2C businesses follow a structured approach to take products from concept to consumer while optimising every step for efficiency and customer satisfaction.

1. Product Development – Companies design and manufacture their products.
   
2. Branding & Marketing – Strong online presence, leveraging social media and influencers.
   
3. Sales & Distribution – Selling through their websites, pop-up stores, or direct retail.
   
4. Customer Engagement – Providing personalised service and direct interactions.
   

B2C Example

A classic example of a B2C business is Amazon. Amazon provides a vast range of products from multiple sellers, offering convenience and variety to end consumers without directly manufacturing most of the products it sells.

Top 5 Benefits of D2C

1. Higher Profit Margins – Eliminates middlemen, allowing businesses to retain higher revenues.
   
2. Direct Customer Insights – Enables data collection for better personalisation and marketing.
   
3. Better Brand Control – Full control over branding, messaging, and customer experience.
   
4. Efficient Inventory Management – Greater flexibility in managing stock and production.
   
5. Stronger Customer Relationships – Builds brand loyalty through direct interactions.
   

5 Limitations of D2C You Can’t Ignore

1. High Customer Acquisition Costs – Digital advertising and influencer marketing can be expensive.
   
2. Intense Competition – Direct sales require brands to stand out in a crowded market.
   
3. Logistics and Fulfillment Challenges – Managing deliveries and returns can be complex.
   
4. Reliance on Digital Marketing – Success depends on strong online marketing strategies.
   
5. Customer Service Demands – Requires robust support teams to handle queries and complaints.
   

5 Incredible Benefits of B2C

1. Larger Customer Base – Mass-market appeal leads to high sales volume.
   
2. Faster Sales Cycles – Quick purchase decisions without prolonged relationship-building.
   
3. Lower Operational Costs – Retailers handle distribution, reducing overhead expenses.
   
4. Multiple Sales Channels – Products available in stores, online, and via third-party platforms.
   
5. Increased Brand Visibility – Established brands enjoy widespread recognition.
   

5 Major Drawbacks of B2C You Need To Know

1. High Competition – Many brands compete for the same audience.
   
2. Lower Customer Loyalty – Customers may switch brands based on price or availability.
   
3. Price Sensitivity – Discounts and competitive pricing play a significant role.
   
4. Increased Marketing Costs – Requires large advertising budgets to stay competitive.
   
5. Logistical Challenges – Managing supply chains across multiple locations can be complex.
   

Choosing Between D2C and B2C

Selecting the right business model depends on various factors, including brand strategy, market reach, and operational capabilities. Here’s a breakdown to help businesses decide between Direct-to-Consumer (D2C) and Business-to-Consumer (B2C):

1. Business Goals

• D2C is ideal for brands that want full control over branding, pricing, and customer relationships. It allows companies to build a loyal customer base and gather first-party data for personalised marketing.
  
• B2C works well for businesses that prioritise high-volume sales and broad market penetration. It enables companies to leverage retailer networks for distribution and scalability.
  

2. Target Audience

• D2C is more suited for niche markets, such as luxury products, sustainable goods, or tech gadgets, where direct customer engagement is crucial.
  
• B2C caters to a mass-market audience, making it ideal for FMCG (Fast-Moving Consumer Goods), electronics, fashion, and essential consumer products.
  

3. Marketing Approach

• D2C relies heavily on digital marketing, influencer collaborations, and social media engagement. Brands must invest in performance marketing (SEO, PPC, email campaigns) to attract and retain customers.
  
• B2C focuses on mass advertising through traditional media (TV, print, billboards), large-scale promotions, and brand partnerships to maximise reach.
  

4. Operational Capabilities

• D2C demands robust logistics, warehousing, and last-mile delivery capabilities since brands manage order fulfilment directly.
  
• B2C benefits from retailer partnerships that handle inventory, distribution, and customer service, reducing operational complexity.
  

5. Profitability Model

• D2C offers higher profit margins since it eliminates middlemen. However, it requires a significant initial investment in technology, marketing, and fulfilment infrastructure.
  
• B2C generates revenue through bulk sales and retailer partnerships. While margins may be lower, brands benefit from established distribution networks and faster scalability.
  

How Razorpay Rize Empowers D2C and B2C Businesses

Razorpay Rize is a dedicated ecosystem designed to support and accelerate the growth of both D2C and B2C businesses. Whether you're a startup launching a direct-to-consumer brand or a scaling business selling through retailers, Rize provides the essential tools, resources, and community support to help you succeed.

• Company Registration Assistance
  
• Exclusive Community for D2C Founders
  
• Tools & Deals to Boost Business Growth
  

Conclusion

Both D2C and B2C models have unique advantages and challenges. Understanding these key differences helps businesses make informed decisions about their go-to-market strategies.

For brands that prioritise control over branding, pricing, and customer experience, D2C offers the perfect route by cutting out intermediaries and selling directly to consumers. It allows for personalised engagement, higher profit margins, and data-driven marketing strategies.

On the other hand, the B2C model benefits from wide-scale distribution, existing retail networks, and established consumer trust. Businesses leveraging third-party marketplaces, physical retail stores, and large-scale advertising campaigns can reach a broader audience quickly.

Frequently Asked Questions