How to Apply for TAN in India: Step-by-Step Guide

Product Mark

A product mark is a kind of trademark used exclusively on goods, helping consumers identify the origin of the product and ensuring its authenticity. It plays a crucial role in distinguishing one business's goods from another, contributing to brand recognition and reputation.

Product marks fall under trademark classes 1 to 34, which categorise various types of goods, including chemicals, machinery, and textiles. For example, the "Nike" logo on shoes is a product mark that signifies the brand's origin and quality. 

Service Mark

A service mark is a trademark used to distinguish one business's services from those offered by others. Unlike product marks, which apply to goods, service marks highlight the origin and quality of services, helping customers identify and trust a particular service provider.

These marks typically fall under trademark classes 35 to 45, covering various services such as advertising, financial services, and hospitality. For instance, the "Taj Hotels" emblem represents a service mark that signifies premium hospitality services. 

Collective Mark

A collective mark is a type of trademark used to identify goods or services offered by members of a group, association, or institution. It ensures that the products or services meet specific quality or ethical standards set by the organisation holding the mark.

These marks distinguish the collective efforts of a group rather than an individual business. For example, the Chartered Accountant (CA) designation in India serves as a collective mark in trademark, representing professionals certified by the Institute of Chartered Accountants of India (ICAI).

Certification Mark

A certification mark is a symbol used to certify that a product meets specific standards related to origin, material, quality, or manufacturing methods. It guarantees that the certified product complies with established benchmarks, regardless of the owner’s business.

Certification mark examples include the "ISI" mark on electrical appliances and the "Agmark" label on food products in India, both of which assure consumers of quality and safety. Such marks are commonly found on food, electronics, and toys.

Shape Mark

A shape mark protects the distinctive shape of a product, enabling consumers to associate it with a specific brand. It ensures that unique designs contributing to a product's identity remain exclusive to the brand. For instance, the iconic contour shape of Coca-Cola bottles and the unique design of Fanta bottles are classic examples of shape marks that enhance brand recognition and trust.

Pattern Mark

A pattern mark protects distinctive designs or patterns used on a product to set it apart from competitors. To qualify, the pattern must be unique and easily recognisable—generic or common patterns are often rejected. For example, the well-known Burberry check pattern on their clothing and accessories is a classic pattern mark that helps identify the brand.

Demonstrating the uniqueness of the pattern is essential for successful registration, as it ensures the design remains exclusive to the brand, reinforcing its identity in the market.

Sound Mark

A sound mark is a unique audio signature linked to a product or service, allowing consumers to identify its origin through sound. It plays a significant role in branding, often used as an audio mnemonic in advertisements. A well-known example in India is the IPL tune, which instantly evokes recognition of the Indian Premier League.

Arbitrary and Fanciful Trademarks

Arbitrary and fanciful trademarks are distinct categories that stand out for their unique qualities. A fanciful mark is a made-up term or word with no prior meaning, making it highly distinctive and easy to register. For example, "Google" and "Kodak" are fanciful marks, as these words were coined specifically for the brands and have no inherent connection to their respective products.

On the other hand, an arbitrary mark uses a commonly known word but has no direct relation to the product or service it represents. "Apple," for instance, is an arbitrary mark since it’s a well-known word but doesn’t link directly to computers or electronics. 

Geographical Indications (GI)

A Geographical Indication (GI) is not a type of trademark but a separate form of intellectual property protection. It denotes a product’s specific geographic origin and assures consumers of its quality or reputation linked to that region. GIs help preserve the uniqueness of products tied to their location. For example, "Darjeeling Tea" and "Banarasi Silk" are GIs that signify the products’ origins and qualities unique to those regions.

How to Choose the Right Type of Trademark?

1. Assess the Nature of Your Product/Service
   
   Determine the characteristics and qualities of your product or service. Understanding its nature helps in choosing the appropriate trademark type. For instance, if your product has a unique shape or design, a shape mark could be suitable. If your service stands out for its quality or reputation, a service mark might be more fitting.

2. Focus on Branding Goals and Industry Standards

Consider your branding goals—whether you aim to build recognition, guarantee quality, or differentiate your offering. Also, take into account industry practices.

For instance, if you're part of a group or association, a collective mark might be more suitable, whereas a certification mark may be necessary for products requiring quality assurance. Ensure that the trademark aligns with your long-term branding strategy.

3. Consult a Trademark Expert if Necessary

If you are uncertain about which trademark suits your business, it’s advisable to consult a trademark expert. They can assess your product or service and guide you on the best trademark type based on legal requirements and market needs. This ensures that your trademark selection is legally sound and provides optimal protection.

Examples of Trademarks in Action

1. Food Industry
   
   Pepsi uses a product mark that consists of its distinctive logo, which is instantly recognisable by its red, white, and blue colour scheme. This trademark is essential in helping customers identify the Pepsi brand in a competitive market filled with various soft drink options. The product mark not only includes the logo but also the unique design of its packaging, ensuring that every Pepsi product stands out on store shelves.

2. Fashion Industry

Louis Vuitton has trademarked its iconic monogram pattern as a pattern mark. This pattern, featuring the “LV” logo repeated across their products, is instantly recognisable worldwide. The distinctive design appears on bags, luggage, and other luxury accessories, making it a signature of high-end fashion.

By using this pattern mark, Louis Vuitton differentiates itself from other brands and maintains its status in the luxury market, ensuring that customers associate the design with quality and exclusivity.

3. Technology Industry
   
   The name Microsoft is a suggestive mark. It combines “microcomputer” and “software,” hinting at its products (software for small computers) without explicitly describing them. Suggestive marks require consumers to make a mental connection between the name and the product or service.

This type of trademark is distinctive while maintaining a subtle association with the brand's offerings, making it a powerful branding tool in the technology sector.

4. Hospitality Industry
   
   Marriott International uses a service mark to represent its brand and distinguish its services in the hospitality industry. The service mark covers not only the name “Marriott” but also its reputation for providing high-quality customer service, luxury, and a wide range of hospitality offerings.
   

From hotels to resorts, Marriott’s service mark assures customers of a consistent experience, helping the brand stand out in the competitive world of hotels and travel.

Frequently Asked Questions

Definition of "Startup"

As per the Startup India Scheme, a "Startup" is defined by the following criteria:

• The entity should be incorporated as a Private Limited Company, a Limited Liability Partnership (LLP), or a Registered Partnership Firm.
  
• The age of the company should not exceed 10 years from the date of incorporation.
  
• The annual turnover should not exceed INR 100 crore in any of the financial years since incorporation.
  
• The business should be working towards innovation, improvement of products/processes/services, or scalable business models with high potential for employment generation and wealth creation.
  
• Startups should be recognised by the Department for Promotion of Industry and Internal Trade (DPIIT) to avail of scheme benefits.
  

What Is the Startup India Scheme?

The Startup India Scheme was launched in 2016 with the objective of encouraging entrepreneurship, generating employment, and fostering innovation. This initiative is managed by the Department for Promotion of Industry and Internal Trade (DPIIT) and aims to position India as a global startup hub by offering regulatory support, funding access, and tax exemptions.

Why Was Startup India Launched?

India has always been home to entrepreneurs, but before 2016, starting and scaling a business came with significant roadblocks- complex regulations, limited funding options, and restricted market access. Recognising this, the Government of India launched the Startup India initiative on January 16, 2016, to create a more supportive ecosystem for startups.

Here’s why the initiative was needed and how it helps:

• Reducing Bureaucratic Hurdles
  
• Easing Financial Constraints
  
• Encouraging Job Creation & Innovation
  
• Enabling Market Access & Growth
  
• Creating a Culture of Entrepreneurship
  

Since its launch, over 100,000 startups have been recognised under the scheme, creating jobs, driving innovation, and strengthening India’s position as a global startup hub.

Top Features Of the Startup India Scheme

The Startup India Scheme offers multiple benefits to startups, including:

• Tax Exemptions: Startups are eligible for a three-year income tax exemption.
  
• Funding Support: Access to government funds and venture capital assistance.
  
• Simplified Compliance: Reduced regulatory burden with self-certification for labour and environmental laws.
  
• Fast-Tracked Patent Registration: Reduced fees and faster processing for patent applications.
  
• Networking Opportunities: Participation in government-organised startup festivals and events.
  
• Access to Government Tenders: Startups receive preference in public procurement without prior experience requirements.
  

Eligibility Criteria for the Startup India Scheme

To be eligible, startups must meet specific criteria set by the Department for Promotion of Industry and Internal Trade (DPIIT).

Here’s a detailed breakdown of the eligibility requirements:

• Be incorporated as a Private Limited Company, LLP, or a Registered Partnership Firm.
  
• Be less than 10 years old from the date of incorporation.
  
• Have an annual turnover not exceeding INR 100 crore.
  
• Focus on innovation, scalability, and employment generation.
  
• Obtain DPIIT recognition for startup status.
  

Types of Organisations Eligible For the Startup India Scheme

The following entities qualify for the scheme:

• Private Limited Companies: Must be registered under the Companies Act, 2013.
  
• Limited Liability Partnerships (LLPs): Must be registered under the LLP Act, 2008.
  
• Registered Partnership Firms: Must be incorporated under the Indian Partnership Act, 1932.
  

How to Register Your Startup with the Startup India Scheme

Step 1: Incorporate Your Business

Before applying for Startup India recognition, you must officially register your business as a legal entity. Your startup can be incorporated as one of the following:

• Private Limited Company – Register under the Companies Act, 2013 with the Ministry of Corporate Affairs (MCA).
  
• Limited Liability Partnership (LLP) – Register under the Limited Liability Partnership Act, 2008 with the MCA.
  
• Partnership Firm – Register under the Indian Partnership Act, 1932 with the respective state authority.
  

Step 2: Register Under the Startup India Scheme

Once your business is incorporated, you can apply for recognition under the Startup India initiative by following these steps:

• Visit the Startup India portal → www.startupindia.gov.in
  
• Click on "Register" and create an account.
  
• Log in and navigate to “Recognition” → “Apply for DPIIT Recognition”.
  
• Fill in the application form with details about your business.
  

Step 3: Apply for DPIIT Recognition

To get official recognition as a startup, you must apply for DPIIT (Department for Promotion of Industry and Internal Trade) recognition. DPIIT-recognised startups gain access to tax benefits, easier compliance, and funding opportunities.

Steps to Apply for DPIIT Recognition:

• Provide business details (name, incorporation date, industry sector, location).
  
• Describe your startup’s innovation, scalability, and market potential.
  
• Upload supporting documents (explained in Step 5).
  
• Submit the application for review.
  

Step 4: Recognition Application Submission

Once all details are filled in, submit the Startup India recognition application.

The DPIIT reviews applications to ensure the business meets eligibility criteria (e.g., age of the startup, turnover, and innovation focus). If all documents are in order, recognition is granted within 2-3 weeks.

Step 5: Documents Required for Registration

You must upload specific documents during the registration process. Ensure you have:

Mandatory Documents:

• Certificate of Incorporation / Registration – Proof that your business is legally registered.
  
• Detailed Business Description – A document explaining how your startup is innovative and scalable.
  
• PAN (Permanent Account Number) – A copy of your business’s PAN card for tax purposes.
  

Additional Documents (If Applicable):

• Patent or Trademark Details – If your startup has intellectual property rights, submit supporting documents.
  
• Letter of Recommendation (Optional) – From an incubator, industry expert, or recognised institution supporting your innovation.
  

Step 6: Get Your Recognition Number

Once your application is approved, you will receive a Startup Recognition Number from DPIIT. This confirms that your business is officially recognised under Startup India and is eligible for various benefits.

Step 7: Some Other Important Things To Follow

• Ensure compliance with tax laws and regulatory requirements.
  
• Utilise government schemes and incentives to scale operations.
  

Benefits From DPIIT

Startups recognised under DPIIT receive several benefits, including:

• Tax exemptions under Section 80 IAC of the Income Tax Act.
  
• Easier access to government grants and funds.
  
• Self-certification for labour & environmental laws, reducing compliance costs.
  
• Simplified compliance and faster patent approvals.
  
• Gain visibility through Startup India showcases and events.
  

Advantages of the Startup India Scheme

• Financial Support: Grants, loans, and venture capital funding assistance.
  
• Regulatory Benefits: Self-certification for labor and environmental laws.
  
• Tax Relief: Exemption from income tax for 3 years.
  
• Market Access: Access to government tenders and public procurement schemes.
  
• Networking Opportunities: Participation in startup events and mentorship programs.
  

Conclusion

India is rapidly becoming a global hub for startups, and the Startup India Scheme is at the heart of this transformation. By nurturing innovation, job creation, and economic development, the initiative is shaping the future of entrepreneurship in India.

Frequently Asked Questions

Registration as a Joint Venture in India

Setting up a joint venture in India involves formal collaboration between two or more parties, combining resources, capital, and expertise to achieve a shared business objective. JVs can be formed in two primary structures:

• Incorporated Joint Ventures (via a company or LLP)
• Unincorporated/Contractual Joint Ventures

To register a joint venture in India, the following key legal steps must be followed:

1. Choose the type of entity. It can be company (Private or Public), Limited Liability Partnership (LLP), or Contractual Agreement
2. Draft a joint venture agreement, outlining roles, responsibilities, profit-sharing, management structure, and exit clauses
3. Obtain regulatory approvals, including those under FDI norms, if applicable
4. Register the entity with the Ministry of Corporate Affairs (MCA) or relevant authority

A joint venture enables both Indian and foreign parties to leverage each other’s market presence, networks, and operational strengths, making it a highly strategic mode of business entry.

Types of Joint Ventures in India

India allows for two major forms of joint ventures, based on the nature of the partnership:

1. Equity-Based Joint Ventures

These involve the creation of a new legal entity or partnership where both parties invest capital and own equity shares.
Ideal For:

• Manufacturing collaborations
• Retail expansion (e.g., Walmart-Flipkart)
• Technology co-development

2. Contractual Joint Ventures

In this structure, parties enter into a legally binding agreement without forming a new entity.
Ideal For:

• Project-based collaborations
• Service agreements or licensing deals
• Research and development partnerships

Joint Venture Registration in India in the Form of Corporate Entity

There are two ways to form a corporate JV in India:

1. Incorporating a New Company

A new company is registered with shared ownership among JV partners. This is the preferred method as it offers full flexibility in defining the shareholding, governance, and structure.

2. Collaborating with an Existing Company

Here, one party acquires equity in an existing Indian company, forming the JV. While faster, this option may involve challenges in aligning with the existing company's operations or culture.

Both forms require:

• DIN and DSC for directors
• Name approval from MCA
• Filing incorporation forms (SPICe+)
• Drafting MoA and AoA reflecting JV terms

Joint Venture Registration in India in the Form of Limited Liability Partnership

An LLP-based JV offers the benefits of limited liability with simpler compliance norms.

Two Methods:

1. Incorporating a New LLP
   
   • Partners bring in capital and expertise
   • Requires LLP Agreement, DPINs, DSCs, and MCA registration
     
     
2. Transferring Stake in an Existing LLP
   
   • One partner joins an existing LLP and receives a stake
   • Involves amending the LLP Agreement and notifying the ROC

LLPs are ideal for service-based sectors or small-scale collaborations where flexible operations and tax efficiency are priorities.

Joint Venture Registration in India in the Form of Contractual Agreement

In this setup, no new entity is created. Instead, parties sign a detailed JV agreement outlining:

• Objectives and Scope
• Capital Contribution or Resource Sharing
• Governance and Management Roles
• Duration of Partnership
• Termination and Dispute Resolution Clauses

This model works well in infrastructure projects, technology licensing, or temporary business collaborations. Legal enforceability is key, and such agreements must be vetted thoroughly to avoid ambiguities.

Advantages of Joint Ventures

Joint ventures offer several strategic advantages for U.S. businesses entering India:

• Market Access
• Local Expertise
• Shared Risk and Resources
• FDI Compliance
• Faster Market Entry

Do’s and Don’ts While Entering into a Joint Venture

Do’s

• Conduct in-depth due diligence on potential partners
• Align on strategic goals and exit options early on
• Involve experienced legal and tax advisors
• Keep open lines of communication and reporting
• Clearly define IP ownership and dispute resolution processes

Don’ts

• Don’t rush into agreements without thorough partner vetting
• Don’t rely solely on verbal understandings- document everything
• Don’t ignore cultural and operational differences
• Don’t overlook local compliance, especially with FDI and tax laws
• Don’t neglect exit planning, even in early discussions

Steps Involved in Registration of Joint Venture Agreement

1. Identify and Evaluate JV Partner
2. Conduct Feasibility Study and Risk Assessment
3. Draft a Joint Venture Agreement (with roles, capital, IP, and exit terms)
4. Choose Legal Structure (Company, LLP, or Contractual)
5. Register Entity with MCA or execute agreement
6. Obtain FDI and Regulatory Approvals if required
7. Open Bank Accounts and Apply for PAN/GST
8. Set Up Governance Mechanisms and Operational Controls

Documents Required to Register a Joint Venture Agreement

For U.S. businesses registering a JV in India, the following documents are typically required:

• Joint Venture Agreement
• Charter Documents (MoA and AoA or LLP Agreement)
• ID and Address Proofs of foreign directors/partners
• Board Resolutions from each party approving the JV
• FDI Approval Letters (if under approval route)
• Digital Signature Certificates (DSC) for filings
• Director Identification Numbers (DIN) for Indian company directors
• No Objection Certificates (NOCs) from existing stakeholders, if applicable
• Registered Office Proof and rental/lease agreements in India

Challenges in Setting Up a Joint Venture in India

While JVs offer immense opportunities, foreign companies may face the following challenges:

• Regulatory Complexity
• Cultural Differences
• Misaligned Goals
• IP Protection Issues.
• Exit Complications 

Frequently Asked Questions (FAQs)

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