Go-to-Market (GTM) Strategy for Startups: How to Plan Your Launch Right?

Types of Consulting

Consulting services span multiple domains, each catering to a unique set of client needs. Here are some popular types of consulting and what they typically involve:

Financial Consulting

Financial consultants help individuals and organisations manage money more effectively. Services may include investment planning, tax optimisation, budgeting, cash flow management, and economic risk assessment. Clients often include SMEs, startups, large corporations, and even high-net-worth individuals.

Management Consulting

Management consultants focus on improving business performance and solving operational challenges. They analyse existing processes, identify inefficiencies, and recommend strategies to improve productivity and profitability. Clients are usually companies undergoing restructuring, scaling, or entering new markets.

Marketing Consulting

Marketing consultants help businesses create and execute strategies to attract, engage, and retain customers. Services include brand positioning, campaign planning, market research, and digital marketing strategy. Their clients range from small businesses to large enterprises looking to strengthen their market presence.

IT Consulting

IT consultants advise on technology adoption, infrastructure setup, software implementation, and cybersecurity. They work with businesses looking to upgrade systems, integrate digital tools, or protect against cyber threats. Common clients include startups, tech companies, and corporations undergoing digital transformation.

Legal Consulting

Legal consultants provide guidance on compliance, contracts, dispute resolution, and regulatory matters. They help businesses avoid legal risks and ensure operations are aligned with applicable laws. Their clients often include startups, corporates, NGOs, and individuals requiring legal clarity.

Legal Steps to Register Your Consulting Business

Starting a consulting business in India requires following specific legal procedures under the Companies Act, 2013. While you can set up as a sole proprietorship, registering as a Private Limited Company or LLP offers more credibility and growth opportunities.

Here’s a step-by-step breakdown of the company registration process:

Step 1: Get in Touch with an Expert

Engage a Chartered Accountant (CA), Company Secretary (CS), or a reliable online platform that specialises in company registration. They can guide you through choosing the right business structure, preparing documents, and ensuring compliance.

Step 2: Share the Information and Required Documents

Provide details such as your proposed company name, nature of business, registered office address, and personal KYC documents for all directors or partners. This typically includes PAN, Aadhaar, address proof, passport-sized photos, and, in some cases, bank statements.

Step 3: Obtaining the DSC of Directors

A Digital Signature Certificate (DSC) is mandatory for directors to sign and submit forms electronically on the Ministry of Corporate Affairs (MCA) portal. Each director must have their own DSC issued by a government-approved agency.

Step 4: Applying for Company Name Reservation

File an application through the MCA’s RUN (Reserve Unique Name) service or as part of the SPICe+ form. Choose a name that reflects your consulting services, complies with MCA naming guidelines, and isn’t already in use.

Step 5: Creation of Mandatory Documents (MoA and AoA)

Draft the Memorandum of Association (MoA) and Articles of Association (AoA).

• The MoA defines your company’s objectives, including consulting services as your main activity.
• The AoA outlines your company’s internal rules and governance structure.

Step 6: Submitting the Application for Company Registration

Complete the incorporation process by filing the SPICe+ form along with all required documents on the MCA portal. Once approved, you’ll receive your Certificate of Incorporation (COI), along with PAN and TAN. You can then proceed to open a current bank account and commence operations.

Frequently Asked Questions (FAQs)

Entrepreneur Vs Businessman: Know the Differences Now!

To clearly understand the difference between entrepreneur and business man, let's compare their key characteristics:

By examining these key differences, you can begin to understand the distinct mindsets and approaches that define an entrepreneur and a businessman. While entrepreneurs bring innovation and disruption to industries, businessmen excel at optimising existing models for profitability and longevity.

Who is a Businessman?

A businessman is an individual who operates within the confines of an existing market, focusing on profitability and stability. They typically follow proven business models, work with lower risks, and aim for steady growth rather than groundbreaking innovation. Businessmen are skilled at identifying opportunities within established industries and leveraging their expertise to maximise returns.

Qualities of a Businessman

To succeed as a businessman, one must possess a unique set of qualities that enable them to navigate the challenges of running a business effectively. Some of the essential qualities of a successful businessman include:

• Strong decision-making skills to navigate complex business situations
  
• Effective risk management to minimise potential losses
  
• Excellent leadership abilities to guide teams towards common goals
  
• Financial acumen to optimise budgets and maximise profits
  
• Adaptability to changing market conditions and consumer demands
  

A businessman with these qualities can effectively steer their organisation towards profitability, make sound financial decisions, and lead their team to achieve targets and milestones.

Types of Businessman

Businessmen can be categorised based on their business model and operations. Some common types of businessmen include:

• Small Business Owners: These individuals own and operate small-scale businesses, often in local markets or niche industries.
  
• Traders: Businessmen who engage in buying and selling goods or services for profit, often in wholesale or retail markets.
  
• Manufacturers: Those who own and manage manufacturing facilities, producing goods for sale to other businesses or consumers.
  
• Franchise Owners: Businessmen who operate a business under a franchising agreement, following established business models and brand guidelines.
  
• Corporate Businessmen: High-level executives or managers within large corporations, responsible for overseeing departments or entire business units.
  

Each type of businessman contributes to the economy in their own way, whether by providing employment opportunities, generating revenue, or contributing to the overall growth of their industry.

Who is an Entrepreneur?

An entrepreneur is an individual who identifies a problem or opportunity, takes on the risk of starting a new venture to address it, and comes up with innovative ideas to disrupt the market. Entrepreneurs are driven by a passion for solving problems and creating value, often venturing into uncharted territories to bring their vision to life.

Entrepreneurs focus on building scalable businesses from the ground up, constantly seeking new ways to innovate and improve upon existing solutions. They are not afraid to challenge the status quo and take bold risks in pursuit of their goals. Some famous examples of entrepreneurs include Bill Gates (Microsoft), Steve Jobs (Apple), Elon Musk (Tesla, SpaceX), and Jeff Bezos (Amazon), all of whom founded highly innovative companies that revolutionised entire industries.

Qualities of an Entrepreneur

Successful entrepreneurs possess a distinct set of qualities that enable them to navigate the challenges of starting and growing a business. Some of the key qualities of an entrepreneur include:

• Innovative thinking to come up with original, impactful ideas
  
• Comfort with taking risks to bring unproven concepts to market
  
• Resilience to overcome the many challenges of starting a business
  
• Strong leadership skills to build and inspire talented teams
  
• Adaptability to pivot business strategies as needed
  
• Creative problem-solving abilities to navigate uncharted territory
  

These qualities help entrepreneurs blaze new trails and create value in the world.

Entrepreneurs with these qualities are well-equipped to identify market gaps, develop unique solutions, and persevere through the ups and downs of building a successful venture.

Types of Entrepreneur

Entrepreneurs can be classified based on their approach, industry, and level of innovation. Some common types of entrepreneurs include:

• Small Business Entrepreneurs: These individuals start and run small businesses, often serving local markets or niche industries.
  
• Scalable Startup Entrepreneurs: Entrepreneurs who focus on building high-growth, innovative companies with the potential to scale rapidly and disrupt markets.
  
• Social Entrepreneurs: Those who start ventures with the primary goal of creating social or environmental impact, often addressing pressing societal issues.
  
• Corporate Entrepreneurs (Intrapreneurs): Entrepreneurs who operate within large corporations, driving innovation and new business development from within.
  
• Innovative Entrepreneurs: Entrepreneurs who consistently push the boundaries of their industries, introducing groundbreaking products, services, or business models.
  

Each type of entrepreneur brings a unique perspective and set of skills to the table, contributing to the overall diversity and dynamism of the business world.

Similarities Between Entrepreneurs and Businessmen

Despite their differences, entrepreneurs and businessmen share some common traits and characteristics that contribute to their success. These similarities include:

1. Leadership skills: Both roles require the ability to lead and motivate teams, set goals, and make critical decisions.
   
2. Goal orientation: Entrepreneurs and businessmen are driven by their goals, whether it's building a successful startup or growing an established company.
   
3. Financial management: Both must be skilled at managing finances, creating budgets, and making sound financial decisions.
   
4. Market understanding: A deep understanding of their target market, customer needs, and industry trends is essential for both entrepreneurs and businessmen.
   

While their approaches may differ, both entrepreneurs and businessmen play crucial roles in driving economic growth, creating jobs, and generating value for their stakeholders. Recognising these shared traits can help aspiring entrepreneurs and businessmen focus on developing the skills and qualities that are most likely to contribute to their success, regardless of the path they choose.

Final Thoughts

Choosing between the path of an entrepreneur or a businessman ultimately depends on your individual goals, risk appetite, and preferred work style. If you thrive on stability, have strong management skills, and prefer working with established business models, the path of a businessman may be right for you. On the other hand, if you're a passionate risk-taker with a drive to solve problems and disrupt industries with innovative ideas, entrepreneurship could be your calling.

Regardless of the path you choose, understanding the difference between a businessman and an entrepreneur is crucial in aligning your skills and passions with your professional goals. By recognising the key differences between entrepreneur and business man, you can make an informed decision about which route best suits your unique strengths and aspirations.

Ultimately, both entrepreneurs and businessmen contribute significantly to the economy, and society needs each type to thrive. The key is to align your career path with your unique strengths, passions, and goals. Whether you choose to be an innovator or an optimiser, the business world offers endless opportunities for growth and success.

Frequently Asked Questions

What is Form 11 and How to File It? 

Form 11 is an Annual Return of LLP. Every LLP in India must file with the Registrar of Companies (RoC) under the Limited Liability Partnership Act, 2008. It serves as a comprehensive summary of the LLP's management and structure for the financial year.

Here’s what Form 11 LLP typically includes:

1. General Information:
   
   • LLP Name.
   • LLP Identification Number (LLPIN).
   • Date of Incorporation.
2. Partner Information:
   
   • Names and details of designated and other partners.
   • Changes in partnership during the financial year, such as additions, resignations, or reassignments.
3. Contribution Details:
   
   • The total contribution received by the LLP from partners.
   • Contributions made by individual partners during the year.
4. Declaration of Compliance:
   
   • A confirmation that the LLP has met its statutory obligations during the year.

Steps to File Form 11

Filing Form 11 is a straightforward process. Follow these steps to ensure compliance:

1. Download Form 11:

Visit the Ministry of Corporate Affairs (MCA) portal and download the latest version of Form 11.

2. Fill in Basic Details: 

Provide the LLP’s basic details, including:

• LLPIN.
• Date of Incorporation.
• Business activities during the financial year.

3. Enter Partner Information:
   
   • List all designated and non-designated partners.
   • Include details of any changes in partnership, such as additions or removals.
4. Attach Supporting Documents:

Upload any supporting documentation, including agreements or resolutions, if applicable.

5. Certify the Form:

Ensure the form is digitally signed by one of the designated partners using a Digital Signature Certificate (DSC).

6. Submit on MCA Portal:

Upload the completed form and pay the prescribed filing fee. Fees depend on the LLP’s total contribution as per the LLP Agreement.

Due Date for Filing Annual Return (Form 11)

The due date for filing Form 11 is May 30 every year, covering the financial year ending on March 31.

Important Note:

• Filing Form 11 is mandatory regardless of whether the LLP has started its business. Even dormant LLPs are required to submit their annual return.

If you don’t file before Form 11 LLP’s due date, you can be penalised, so it's crucial to adhere to the timeline.

Additional Fee (Penalty) for Belated Filing of Annual Return (Form 11)

Failure to file Form 11 on or before May 30 can lead to significant financial penalties and legal complications. 

• A penalty of LLP form 11 late fee of ₹100 per day is imposed for each day the filing is delayed.
• The penalty has no upper limit, which means prolonged delays can result in substantial fines.

Continued non-compliance may lead to the LLP being marked as inactive by the RoC. While the designated partners may face disqualification from holding similar roles in other companies or LLPs.

What Are The Prerequisites?

Before filing, ensure that you’re fulfilling certain Form 11 LLp requirements:

1. The LLP is registered and has an active status on the MCA portal.
2. A valid DPIN of the Partner.
3. A Digital Signature Certificate (DSC) is available for at least one designated partner.
4. All pending compliance forms, such as Form 3 (LLP Agreement), have been filed.

What Are the Documents to be Submitted Along with Form 11?

Depending on the changes or updates during the year, the following documents are required for Form 11 LLP submission:

1. List of Partners:

A detailed list of designated and other partners, including their roles and contributions.

2. Contribution Proof:

Evidence of the capital contributed by each partner during the financial year.

3. Supporting Agreements:

Copies of resolutions or amendments to the LLP Agreement, if applicable.

4. Additional Documents:

Any other documents as required by the MCA portal based on the LLP’s activities.

{{llp-cta}}

Important Aspects to Note While Filing Annual Return for LLP

While LLP annual filling might seem straightforward, there are key details and considerations that can make a big difference. Overlooking these aspects could lead to errors, delays, or unnecessary penalties. To help you navigate this process smoothly, here are some important points to remember while filing your LLP’s annual return.

1. Accuracy of Partner Details:

Ensure the names, roles, and contributions of all partners are correctly listed, as discrepancies can lead to rejections or penalties.

2. Difference Between Forms:

Do not confuse Form 11 for LLP with Form 8, which deals with the financial health and solvency of the LLP. Both must be filed annually.

3. Digital Signature Validity:

Verify the validity of the Digital Signature Certificate (DSC) before submission to avoid technical issues.

Certification in Annual Return (Form 11)

Certification plays a crucial role in the filing of Form 11 (Annual Return) for an LLP. It ensures that the information provided is accurate and compliant with the statutory requirements. 

While the form can be filed by the designated partner(s), certain conditions require additional certification by a practising professional, such as a Company Secretary.

When is Certification Required?

For LLPs meeting certain financial thresholds, certification of Form 11 by a professional ( Company Secretary) is mandatory:

• If the LLP’s contribution exceeds ₹50 lakhs, or
• If its turnover exceeds ₹5 crores,

Frequently Asked Questions