How to Register a Production House or Media Company in India in 2025?

Aug 17, 2025
Private Limited Company vs. Limited Liability Partnerships

Starting a production house or media company in India can be a thrilling venture- whether you dream of making films, binge-worthy web series, catchy ad campaigns, soulful music videos, or the next big OTT hit, the possibilities are endless.

But here’s the truth- great ideas alone don’t pay the bills or win investor trust. In this industry, your creative spark must be backed by strong legal, financial, and operational groundwork.

From choosing the right business structure to securing your brand, protecting your scripts, and joining the right industry bodies, every step you take builds the foundation for a production house that’s not only creative but also credible and future-ready.

This blog walks you through the legal, financial, and operational requirements for registering and running a production house in India.

Table of Contents

Choose the Right Business Structure for Your Film Production Company

Your first decision is choosing the right legal entity. This impacts ownership, liability, taxation, funding, and compliance. Here’s how the most common options compare:

Private Limited Company

  • Best choice for media companies aiming to scale, raise investment, or partner with OTT platforms.
  • Offers limited liability protection, higher brand credibility, and Foreign Direct Investment (FDI) eligibility.
  • Easier to bring in shareholders and attract funding from production partners or venture capital.

Register Your Private Limited Company Online in Just a Few Steps with Razorpay Rize. 

LLP (Limited Liability Partnership)

  • Suitable for small-to-mid scale production outfits.
  • Combines the flexibility of a partnership with limited liability protection.
  • Compliance is lower than that of a Private Limited Company but is still not as investor-friendly.

Get LLP Registration Done Quickly & Hassle-Free with Razorpay Rize

Partnership Firm

  • Easy to set up but offers unlimited liability, meaning partners’ personal assets may be at risk.
  • Limited in terms of scalability and investor trust.

While an OPC (One Person Company) works well for solo ventures, it restricts ownership expansion and isn’t ideal for scaling or attracting investors. A Sole Proprietorship, though simple to set up, comes with unlimited personal liability and lacks credibility. So, both structures are generally not preferred for a growing film or media business aiming for scalability, credibility, and investor interest.

Register Your Sole Proprietorship Online in a Few Easy Steps with Razorpay Rize!

Register the Production House as a Legal Entity

Once you choose your structure, follow these steps:

  1. Obtain DSC for directors/partners.
  2. Reserve your company name via the MCA portal.
  3. Draft and file the MoA & AoA (for companies) or LLP Agreement.
  4. File incorporation documents with the MCA.
  5. Receive Certificate of Incorporation (COI), PAN, and TAN.

Register the Brand and Logo as a Trademark

Your production house’s name and logo are powerful brand assets that set you apart in a competitive entertainment industry. Protecting them early ensures that no one else can misuse your identity or ride on your hard-earned reputation.

Steps:

  1. Trademark Search – Visit the IP India portal to check if a similar name or logo already exists.
  2. Class Selection – Most media companies file under Class 41 (entertainment services) and Class 38 (broadcasting), but additional classes may apply based on your services.
  3. File TM Application Online – Submit your application with the required documents and fees.
  4. Examination & Objections – The Trademark Registry will review your application; be prepared to respond to any objections or clarifications.
  5. Final Registration – Once approved, your trademark is valid for 10 years and can be renewed indefinitely, ensuring long-term brand protection.

Get Copyright Registration for Original Works

In the media business, your creative works- films, scripts, songs, storyboards, promotional videos- are valuable. Copyright registration legally secures these works, giving you the exclusive right to reproduce, distribute, adapt, and monetise them.
Steps: 

  • Apply online at the Copyright Office website.
  • Submit the required documents (work details, creator’s info, soft copies).
  • Pay the applicable fee.
  • Wait for scrutiny and the issuance of the certificate.

Join a Film Producers Association

Organisations like the Indian Motion Picture Producers' Association (IMPPA), Film Producers Association of India (FPAI), and Western India Film Producers Association (WIFPA) provide legal backing, industry recognition, and a platform for networking.

Benefits include:

  • Access to legal advice and dispute resolution services
  • Opportunities for co-productions and collaborations
  • Industry events and workshops to stay updated on trends and regulations
  • Collective bargaining power and advocacy on industry matters

To join, submit your company incorporation documents and proof of work (films, scripts, or projects). Complete the membership application process as per the association’s guidelines and pay the prescribed membership fees. 

Open a Current Account in Your Company’s Name

A current account is essential for managing your production house’s day-to-day financial transactions smoothly and professionally. Unlike a regular savings account, a current account offers higher transaction limits and facilities tailored for businesses, such as overdraft options and multiple signatories.

Documents Required:

  • Certificate of Incorporation (COI)
  • PAN card of the company
  • Memorandum of Association (MoA) and Articles of Association (AoA)
  • KYC documents of directors (identity and address proof)
  • Proof of registered office address

Consider banks that offer robust digital banking platforms, ease of fund transfers, and competitive transaction charges. Also, check for value-added services like merchant accounts for receiving payments, foreign currency transactions, and working capital loans.

Get GST Registration and Import Export Code (IEC)

For production houses and media companies, GST registration is mandatory if your annual turnover exceeds the prescribed threshold (₹20 lakh or ₹40 lakh, depending on your state). GST compliance helps you claim input tax credits, maintain transparency, and avoid legal penalties.

If you work with international clients, monetise content on platforms like YouTube, or export your services globally (e.g., selling films or digital content overseas), obtaining an Import Export Code (IEC) is essential. IEC is issued by the Directorate General of Foreign Trade (DGFT) and acts as a license to conduct cross-border trade legally.

How to Apply:

  • GST Registration can be done online via the GST portal by submitting PAN, business details, and bank information.
  • IEC application is filed online on the DGFT portal, linked to your PAN, with processing typically completed within a few days.

Get Music, Scripts, and Third-Party IP Licenses

In the media and production industry, using music, scripts, or other creative content created by others requires proper licensing to avoid legal issues.

Common Types of Licenses:

  • Sync License: Allows you to synchronise music with visual media like films or ads.
  • Master License: Grants permission to use the original sound recording.
  • Adaptation Rights: Needed if you plan to remake, translate, or modify existing works.

Key Licensing Bodies in India are IPRS (Indian Performing Right Society) & PPL (Phonographic Performance Limited).

Protect Digital Content and Manage Online Rights

In today’s digital age, safeguarding your media company’s content online is as important as creating it. With piracy and unauthorised sharing rampant, implementing strong digital protection measures helps you retain control and monetise your work effectively.

Here are a few ways you can protect and manage your digital content: 

  • Digital Rights Management (DRM): Technology that restricts how digital content is accessed, copied, or shared, ensuring only authorised users can view or distribute your work.

  • Content ID Systems: Platforms like YouTube use automated systems to identify copyrighted content and manage its use, including monetisation or takedown.

  • Watermarking and Metadata Tagging: Embedding invisible or visible markers in your videos or music that trace the content back to you, deterring theft and helping prove ownership.
  • DMCA Takedown Notices: Legal requests to platforms to remove unauthorised copies of your content.

Frequently Asked Questions (FAQs)

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Register your Limited Liability Partnership in just 1,499 + Govt. Fee

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Private Limited Company
(Pvt. Ltd.)

1,499 + Govt. Fee
BEST SUITED FOR
  • Service-based businesses
  • Businesses looking to issue shares
  • Businesses seeking investment through equity-based funding


Limited Liability Partnership
(LLP)

1,499 + Govt. Fee
BEST SUITED FOR
  • Professional services 
  • Firms seeking any capital contribution from Partners
  • Firms sharing resources with limited liability 

One Person Company
(OPC)

1,499 + Govt. Fee
BEST SUITED FOR
  • Freelancers, Small-scale businesses
  • Businesses looking for minimal compliance
  • Businesses looking for single-ownership

Private Limited Company
(Pvt. Ltd.)

1,499 + Govt. Fee
BEST SUITED FOR
  • Service-based businesses
  • Businesses looking to issue shares
  • Businesses seeking investment through equity-based funding


One Person Company
(OPC)

1,499 + Govt. Fee
BEST SUITED FOR
  • Freelancers, Small-scale businesses
  • Businesses looking for minimal compliance
  • Businesses looking for single-ownership

Private Limited Company
(Pvt. Ltd.)

1,499 + Govt. Fee
BEST SUITED FOR
  • Service-based businesses
  • Businesses looking to issue shares
  • Businesses seeking investment through equity-based funding


Limited Liability Partnership
(LLP)

1,499 + Govt. Fee
BEST SUITED FOR
  • Professional services 
  • Firms seeking any capital contribution from Partners
  • Firms sharing resources with limited liability 

Frequently Asked Questions

What is the minimum number of directors required to register a film production company in India?

  • For a Private Limited Company, the minimum is 2 directors.
  • For an LLP, at least 2 partners are required.

What is the validity of the certificate of incorporation for a film production company in India?

The Certificate of Incorporation (COI) does not expire. It is a lifetime proof of your company’s legal existence unless the company is dissolved or struck off.

What is the average time taken to complete the registration process for a film production company in India?

Typically, it takes about 7 to 15 working days from filing the incorporation documents to receiving the Certificate of Incorporation, depending on the completeness of documents and MCA processing times.

What documents are required to register a film production company in India?

  • Identity and Address Proof of directors/partners (Aadhaar, Passport, Voter ID, Driving License)
  • PAN Card of directors/partners
  • Proof of Registered Office Address (rental agreement or utility bill)
  • No Objection Certificate (NOC) from the property owner (if rented)
  • Passport-sized photographs of directors/partners
  • Digital Signature Certificate (DSC)

What are the risks of not registering a trademark or copyright?

  • Loss of exclusive rights over your brand name, logo, or creative works
  • Increased risk of brand infringement or piracy by competitors
  • Difficulty in legally enforcing your ownership and protecting your content
  • Potential loss of business reputation and revenue from unauthorised use

Mukesh Goyal

Mukesh Goyal is a startup enthusiast and problem-solver, currently leading the Rize Company Registration Charter at Razorpay, where he’s helping simplify the way early-stage founders start and scale their businesses. With a deep understanding of the regulatory and operational hurdles that startups face, Mukesh is at the forefront of building founder-first experiences within India’s growing startup ecosystem.

An alumnus of FMS Delhi, Mukesh cracked CAT 2016 with a perfect 100 percentile- a milestone that opened new doors and laid the foundation for a career rooted in impact, scale, and community.

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Related Posts

Difference Between Businessman and Entrepreneur : Which Path is Right For You?

Difference Between Businessman and Entrepreneur : Which Path is Right For You?

The terms "businessman" and "entrepreneur" are often used interchangeably, but there are distinct differences between the two. Understanding these differences between entrepreneur and businessman can help you determine which path aligns best with your skills, ambitions, and vision for success. In this article, we'll explore the key differences between a businessman and an entrepreneur, examining their mindset, risk-taking approach, and business goals. While a businessman typically follows an established model, an entrepreneur creates something new and innovative. Let's delve deeper into the difference between entrepreneur and business man to help you make an informed decision about your career path.

Table of Contents

Entrepreneur Vs Businessman: Know the Differences Now!

To clearly understand the difference between entrepreneur and business man, let's compare their key characteristics:

Aspect Entrepreneur Businessman
Definition Starts an enterprise based on a new idea or concept Sets up a business with an existing idea
Innovation Constantly works towards innovation in products, business models, and marketing strategies Focuses on executing known business ideas and models
Risk-taking Willing to take greater risks for higher rewards Takes calculated risks and prefers tested methods
Motivation Driven by the desire to innovate, create, and make an impact Primarily motivated by making money and generating profits
Approach Unconventional; creates new markets and explores uncharted territories Conventional; operates based on existing market conditions
Resources Usually starts with limited resources and arranges them along the way Mostly starts with adequate capital and business skills
Competition Aims to make competition irrelevant by creating new uncontested market spaces Tries to capture market share from existing players
Growth Always looking for rapid and significant growth Satisfied with slow and steady growth as long as the business remains profitable

By examining these key differences, you can begin to understand the distinct mindsets and approaches that define an entrepreneur and a businessman. While entrepreneurs bring innovation and disruption to industries, businessmen excel at optimising existing models for profitability and longevity.

Who is a Businessman?

A businessman is an individual who operates within the confines of an existing market, focusing on profitability and stability. They typically follow proven business models, work with lower risks, and aim for steady growth rather than groundbreaking innovation. Businessmen are skilled at identifying opportunities within established industries and leveraging their expertise to maximise returns.

Qualities of a Businessman

To succeed as a businessman, one must possess a unique set of qualities that enable them to navigate the challenges of running a business effectively. Some of the essential qualities of a successful businessman include:

  • Strong decision-making skills to navigate complex business situations
  • Effective risk management to minimise potential losses
  • Excellent leadership abilities to guide teams towards common goals
  • Financial acumen to optimise budgets and maximise profits
  • Adaptability to changing market conditions and consumer demands

A businessman with these qualities can effectively steer their organisation towards profitability, make sound financial decisions, and lead their team to achieve targets and milestones.

Types of Businessman

Businessmen can be categorised based on their business model and operations. Some common types of businessmen include:

  • Small Business Owners: These individuals own and operate small-scale businesses, often in local markets or niche industries.
  • Traders: Businessmen who engage in buying and selling goods or services for profit, often in wholesale or retail markets.
  • Manufacturers: Those who own and manage manufacturing facilities, producing goods for sale to other businesses or consumers.
  • Franchise Owners: Businessmen who operate a business under a franchising agreement, following established business models and brand guidelines.
  • Corporate Businessmen: High-level executives or managers within large corporations, responsible for overseeing departments or entire business units.

Each type of businessman contributes to the economy in their own way, whether by providing employment opportunities, generating revenue, or contributing to the overall growth of their industry.

Who is an Entrepreneur?

An entrepreneur is an individual who identifies a problem or opportunity, takes on the risk of starting a new venture to address it, and comes up with innovative ideas to disrupt the market. Entrepreneurs are driven by a passion for solving problems and creating value, often venturing into uncharted territories to bring their vision to life.

Entrepreneurs focus on building scalable businesses from the ground up, constantly seeking new ways to innovate and improve upon existing solutions. They are not afraid to challenge the status quo and take bold risks in pursuit of their goals. Some famous examples of entrepreneurs include Bill Gates (Microsoft), Steve Jobs (Apple), Elon Musk (Tesla, SpaceX), and Jeff Bezos (Amazon), all of whom founded highly innovative companies that revolutionised entire industries.

Qualities of an Entrepreneur

Successful entrepreneurs possess a distinct set of qualities that enable them to navigate the challenges of starting and growing a business. Some of the key qualities of an entrepreneur include:

  • Innovative thinking to come up with original, impactful ideas
  • Comfort with taking risks to bring unproven concepts to market
  • Resilience to overcome the many challenges of starting a business
  • Strong leadership skills to build and inspire talented teams
  • Adaptability to pivot business strategies as needed
  • Creative problem-solving abilities to navigate uncharted territory

These qualities help entrepreneurs blaze new trails and create value in the world.

Entrepreneurs with these qualities are well-equipped to identify market gaps, develop unique solutions, and persevere through the ups and downs of building a successful venture.

Types of Entrepreneur

Entrepreneurs can be classified based on their approach, industry, and level of innovation. Some common types of entrepreneurs include:

  • Small Business Entrepreneurs: These individuals start and run small businesses, often serving local markets or niche industries.
  • Scalable Startup Entrepreneurs: Entrepreneurs who focus on building high-growth, innovative companies with the potential to scale rapidly and disrupt markets.
  • Social Entrepreneurs: Those who start ventures with the primary goal of creating social or environmental impact, often addressing pressing societal issues.
  • Corporate Entrepreneurs (Intrapreneurs): Entrepreneurs who operate within large corporations, driving innovation and new business development from within.
  • Innovative Entrepreneurs: Entrepreneurs who consistently push the boundaries of their industries, introducing groundbreaking products, services, or business models.

Each type of entrepreneur brings a unique perspective and set of skills to the table, contributing to the overall diversity and dynamism of the business world.

Similarities Between Entrepreneurs and Businessmen

Despite their differences, entrepreneurs and businessmen share some common traits and characteristics that contribute to their success. These similarities include:

  1. Leadership skills: Both roles require the ability to lead and motivate teams, set goals, and make critical decisions.
  2. Goal orientation: Entrepreneurs and businessmen are driven by their goals, whether it's building a successful startup or growing an established company.
  3. Financial management: Both must be skilled at managing finances, creating budgets, and making sound financial decisions.
  4. Market understanding: A deep understanding of their target market, customer needs, and industry trends is essential for both entrepreneurs and businessmen.

While their approaches may differ, both entrepreneurs and businessmen play crucial roles in driving economic growth, creating jobs, and generating value for their stakeholders. Recognising these shared traits can help aspiring entrepreneurs and businessmen focus on developing the skills and qualities that are most likely to contribute to their success, regardless of the path they choose.

Final Thoughts

Choosing between the path of an entrepreneur or a businessman ultimately depends on your individual goals, risk appetite, and preferred work style. If you thrive on stability, have strong management skills, and prefer working with established business models, the path of a businessman may be right for you. On the other hand, if you're a passionate risk-taker with a drive to solve problems and disrupt industries with innovative ideas, entrepreneurship could be your calling.

Regardless of the path you choose, understanding the difference between a businessman and an entrepreneur is crucial in aligning your skills and passions with your professional goals. By recognising the key differences between entrepreneur and business man, you can make an informed decision about which route best suits your unique strengths and aspirations.

Ultimately, both entrepreneurs and businessmen contribute significantly to the economy, and society needs each type to thrive. The key is to align your career path with your unique strengths, passions, and goals. Whether you choose to be an innovator or an optimiser, the business world offers endless opportunities for growth and success.

Frequently Asked Questions

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Register your business
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Register your Private Limited Company in just 1,499 + Govt. Fee

Register your business
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Register your One Person Company in just 1,499 + Govt. Fee

Register your business
rize image

Register your Business starting at just 1,499 + Govt. Fee

Register your business
rize image

Register your Limited Liability Partnership in just 1,499 + Govt. Fee

Register your business

Private Limited Company
(Pvt. Ltd.)

1,499 + Govt. Fee
BEST SUITED FOR
  • Service-based businesses
  • Businesses looking to issue shares
  • Businesses seeking investment through equity-based funding


Limited Liability Partnership
(LLP)

1,499 + Govt. Fee
BEST SUITED FOR
  • Professional services 
  • Firms seeking any capital contribution from Partners
  • Firms sharing resources with limited liability 

One Person Company
(OPC)

1,499 + Govt. Fee
BEST SUITED FOR
  • Freelancers, Small-scale businesses
  • Businesses looking for minimal compliance
  • Businesses looking for single-ownership

Private Limited Company
(Pvt. Ltd.)

1,499 + Govt. Fee
BEST SUITED FOR
  • Service-based businesses
  • Businesses looking to issue shares
  • Businesses seeking investment through equity-based funding


One Person Company
(OPC)

1,499 + Govt. Fee
BEST SUITED FOR
  • Freelancers, Small-scale businesses
  • Businesses looking for minimal compliance
  • Businesses looking for single-ownership

Private Limited Company
(Pvt. Ltd.)

1,499 + Govt. Fee
BEST SUITED FOR
  • Service-based businesses
  • Businesses looking to issue shares
  • Businesses seeking investment through equity-based funding


Limited Liability Partnership
(LLP)

1,499 + Govt. Fee
BEST SUITED FOR
  • Professional services 
  • Firms seeking any capital contribution from Partners
  • Firms sharing resources with limited liability 

Frequently Asked Questions

Who is bigger-entrepreneur or businessman?

Neither entrepreneurs nor businessmen are inherently "bigger" than the other. The scale and impact of their ventures depend on various factors such as industry, market conditions, and individual success. Some entrepreneurs may build large, disruptive companies, while some businessmen may run highly successful, established corporations.

Is a businessman also called an entrepreneur?

While businessmen and entrepreneurs share some common traits, they are not necessarily the same. A businessman typically operates within established market frameworks, focusing on profitability and stability, while an entrepreneur is driven by innovation and takes risks to create new products, services, or markets.

What are the challenges of being an entrepreneur and a businessman?

Both entrepreneurs and businessmen face challenges in their respective roles. Entrepreneurs often face high risk, uncertainty, and the need to constantly innovate, while businessmen may struggle with adapting to changing market conditions, maintaining profitability, and managing complex operations.

Are businessmen and entrepreneurs equally focused on long-term goals?

Both businessmen and entrepreneurs have long-term goals, but their focus may differ. Entrepreneurs often prioritize building scalable, innovative companies with the potential for high growth, while businessmen may focus on steady, long-term profitability and market share within established industries.

Who is an example of an entrepreneur?

Some well-known examples of entrepreneurs include Steve Jobs (Apple), Bill Gates (Microsoft), Elon Musk (Tesla, SpaceX), Jeff Bezos (Amazon), and Mark Zuckerberg (Facebook). These individuals founded innovative companies that disrupted industries and created entirely new markets.

Who is an example of a businessman?

Examples of successful businessmen include Warren Buffett (Berkshire Hathaway), Mukesh Ambani (Reliance Industries), Ratan Tata (Tata Group), and Lakshmi Mittal (ArcelorMittal). These individuals have led and grown large, established companies, focusing on profitability and market dominance within their respective industries.

Eashita Maheshwary

With nearly a decade of building and nurturing strategic connections in D2C space, Eashita is a business growth strategist known for turning networks into revenue, relationships into partnerships, and ideas into actionable growth.

A three-time founder across gender diversity, investing, and real estate-hospitality sectors, Eashita Maheshwary brings a unique blend of entrepreneurial empathy and ecosystem expertise. Now focused on helping startups and businesses scale, she specializes in enabling growth through partnerships with a proven track record of working across geographies like India and the Middle East.

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What Is a Runway? How do Startups Calculate and Extend It?

What Is a Runway? How do Startups Calculate and Extend It?

Startup life moves fast, and cash can disappear even faster. That’s why runway- the amount of time your startup can survive before running out of money- is one of the most important numbers every founder must know. Your runway determines how long you can build, experiment, iterate, hire, and survive until you reach stability or raise the next round.

With a clear understanding of your runway, you can make wise decisions: reduce burn rate, optimise expenses, improve pricing, accelerate revenue, or raise funds on time. The good news? Even if your runway looks short today, disciplined financial planning and resourceful execution can help you significantly extend it.

Let’s break down everything you need to know to calculate, manage, and stretch your startup’s runway.

Table of Contents

What is a startup runway?

A startup runway is the amount of time your company can keep operating before running out of cash. It answers one simple but crucial question:

“At the current burn rate, how many months until we hit zero?”

For early-stage startups, especially those in emerging markets, runway is more than a financial metric; it’s a survival tool. Many startups struggle with unpredictable revenues, fluctuating market conditions, and high operating expenses. With limited capital and the long journey to product-market fit, maintaining a healthy runway is essential.

A longer runway gives founders breathing room to experiment, pivot, and grow without the constant pressure of running out of funds.

Why is a Startup's Cash Runway Important?

A startup’s cash runway is central to:

1. Survival

Without enough cash, even the best ideas fail. Runway ensures you can keep the lights on while building.

2. Better Decision-Making

A clear understanding of runway helps founders prioritise essentials and cut what’s unnecessary.

3. Fundraising Timing

The runway determines when to start raising capital, ideally 6–9 months before a cash-out.

4. Hiring & Scaling

Founders can avoid over-hiring or premature scaling by monitoring runway.

5. Market Adaptation

Knowing your runway gives you the confidence to adjust pricing, pivot your strategy, or explore new markets without panic.

6. Investor Confidence

Investors evaluate the runway to judge operational efficiency and financial health.

In short, a healthy runway protects your startup from avoidable risks and helps you grow sustainably.

How Much Runway Should a Startup Have?

While the ideal number varies by stage and industry, standard guidelines are:

Early-Stage Startups:

An 18–24 month runway is recommended because revenue is unstable and experimentation is high.

Seed to Pre-Series A:

12–18 months, enough time to hit key milestones and prepare for fundraising.

Growth Stage:

12+ months, but many maintain a buffer based on hiring and expansion plans.

How to Calculate Runway in a Startup?

The startup runway can be calculated in three ways, depending on the predictability of your finances.

1. Traditional Runway Calculation

This method uses the current burn rate (monthly cash loss).

Formula:
Runway (months) = Cash in bank ÷ Monthly burn rate

Example:
Cash balance = ₹60,00,000
Monthly burn = ₹6,00,000
Runway = 10 months

2. Historical Runway Calculation

This uses the average burn rate based on past months.

Formula:
Burn rate = Average of last 3–6 months of net cash loss
Runway = Cash balance ÷ Historical burn rate

3. Predicted (Forward-Looking) Runway

The most accurate for fast-changing startups.

Considers:

  • Future hiring
  • Changing CAC
  • Upcoming product launches
  • Market seasonality
  • Expected revenue increases

Looks like a financial forecast rather than one fixed formula.

What Can Make Calculating Startup Runway Hard?

Runway isn’t always straightforward. Many factors complicate calculations:

  • Fluctuating expenses (marketing spikes, launches, hiring)
  • Unpredictable revenue for early-stage businesses
  • Seasonal sales patterns in DTC/retail
  • Dependency on a few big clients
  • Unexpected costs like legal, tech, or operations issues
  • Fundraising delays beyond the founders’ control
  • Market shifts affecting customer behaviour or CAC
  • Currency fluctuations for global startups

5 Ways to Extend Your Startup Runway

Here are five practical ways to increase how long your cash lasts:

1. Cut Unnecessary Expenses

Audit every cost category: Reduce paid tools, negotiate vendor contracts, pause low-ROI campaigns and delay non-essential hiring.

2. Increase Revenue

Improve upsells/cross-sells, launch new pricing tiers, accelerate collections and double down on high-margin products.

3. Optimise Pricing

Small price increases can significantly boost margins without raising costs.

4. Outsource Where Possible

Instead of hiring full-time staff, consider using freelancers, outsourcing marketing/tech tasks, and adopting part-time specialists. 

5. Raise Additional Capital

Options include:

  • Bridge SAFE round
  • Venture debt (if stable revenue)
  • Grants or accelerator programs

5 Startup Runway Mistakes to Avoid (With Tips)

1. Scaling Too Early

Mistake: Hiring aggressively or expanding before PMF.
Tip: Scale only after consistent demand signals.

2. Mismanaging Cash Flow

Mistake: Not tracking AR, collections, and payments.
Tip: Monitor inflow/outflow weekly, not monthly.

3. Chasing Vanity Metrics

Mistake: Focusing on downloads, installs, and impressions.
Tip: Instead, track revenue, retention, CAC, LTV—metrics tied to cash.

4. Ignoring Market Shifts

Mistake: Not adapting to customer behaviour changes.
Tip: Review pricing, demand, and pipeline every 30 days.

5. No Clear Business Model

Mistake: Running experiments without a monetisation plan.
Tip: Define the core revenue engine early, even if it evolves later

Frequently Asked Questions (FAQs)

rize image

Register your Business at just 1,499 + Govt. Fee

Register your business
rize image

Register your Private Limited Company in just 1,499 + Govt. Fee

Register your business
rize image

Register your One Person Company in just 1,499 + Govt. Fee

Register your business
rize image

Register your Business starting at just 1,499 + Govt. Fee

Register your business
rize image

Register your Limited Liability Partnership in just 1,499 + Govt. Fee

Register your business

Private Limited Company
(Pvt. Ltd.)

1,499 + Govt. Fee
BEST SUITED FOR
  • Service-based businesses
  • Businesses looking to issue shares
  • Businesses seeking investment through equity-based funding


Limited Liability Partnership
(LLP)

1,499 + Govt. Fee
BEST SUITED FOR
  • Professional services 
  • Firms seeking any capital contribution from Partners
  • Firms sharing resources with limited liability 

One Person Company
(OPC)

1,499 + Govt. Fee
BEST SUITED FOR
  • Freelancers, Small-scale businesses
  • Businesses looking for minimal compliance
  • Businesses looking for single-ownership

Private Limited Company
(Pvt. Ltd.)

1,499 + Govt. Fee
BEST SUITED FOR
  • Service-based businesses
  • Businesses looking to issue shares
  • Businesses seeking investment through equity-based funding


One Person Company
(OPC)

1,499 + Govt. Fee
BEST SUITED FOR
  • Freelancers, Small-scale businesses
  • Businesses looking for minimal compliance
  • Businesses looking for single-ownership

Private Limited Company
(Pvt. Ltd.)

1,499 + Govt. Fee
BEST SUITED FOR
  • Service-based businesses
  • Businesses looking to issue shares
  • Businesses seeking investment through equity-based funding


Limited Liability Partnership
(LLP)

1,499 + Govt. Fee
BEST SUITED FOR
  • Professional services 
  • Firms seeking any capital contribution from Partners
  • Firms sharing resources with limited liability 

Frequently Asked Questions

What is the formula for calculating the runway?

The most common and simple formula for calculating startup runway is:

Runway (in months) = Cash in bank ÷ Monthly burn rate

Where:

  • Cash in bank = Total available cash
  • Monthly burn rate = Average monthly net cash loss

What factors influence how much runway a startup needs?

Several variables determine the ideal runway for a startup:

  • 1. Stage of the company
  • 2. Industry type
  • 3. Business model
  • 4. Capital intensity
  • 5. Revenue predictability
  • 6. Fundraising environment

What is a burn rate in startups?

Burn rate refers to the amount of money a startup spends each month to operate. It indicates how quickly a company is using up its cash.

There are two types:

1. Gross Burn

Total monthly operating expenses
(e.g., salaries + marketing + rent + tools)

2. Net Burn

Monthly cash lossNet Burn = Gross Burn – Monthly Revenue

What are the common mistakes founders make that shorten their runway?

Founders often unintentionally reduce their runway by:

  • Scaling too early
  • Overspending on marketing
  • Not tracking cash flow
  • Relying on vanity metrics
  • Underestimating expenses
  • Not forecasting expenses
  • Raising too little
  • Lack of agility

What financial metrics should startups monitor to protect their runway?

To maintain a strong runway, startups should regularly track:

Burn Rate (Gross & Net) Shows how fast cash is depleting
Cash Balance Know precisely how much money is left- weekly, not monthly
Monthly Recurring Revenue (MRR) Especially for SaaS, it indicates stability and predictability
Revenue Growth Rate Tracks how fast you're scaling revenue month over month
Customer Acquisition Cost (CAC) Ensures your growth efforts are efficient
Customer Lifetime Value (LTV) Determines profitability and pricing sustainability
CAC Payback Period How long does it take to recover acquisition costs?
Gross Margin Shows long-term economic health.
Cash Conversion Cycle Measures how quickly a business turns investments into cash
Runway Forecast vs Actual Burn Compare predicted vs real usage to avoid surprises

Swagatika Mohapatra

Swagatika Mohapatra is a storyteller & content strategist. She currently leads content and community at Razorpay Rize, a founder-first initiative that supports early-stage & growth-stage startups in India across tech, D2C, and global export categories.

Over the last 4+ years, she’s built a stronghold in content strategy, UX writing, and startup storytelling. At Rize, she’s the mind behind everything from founder playbooks and company registration explainers to deep-dive blogs on brand-building, metrics, and product-market fit.

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How to Start a Franchise Business in India? Complete Guide

How to Start a Franchise Business in India? Complete Guide

Starting a franchise business in India is a lucrative opportunity for aspiring entrepreneurs. Franchising allows individuals to operate a business under an established brand with a proven business model. It offers benefits like brand recognition, operational support, and reduced risk compared to starting an independent venture.

This blog will walk you through everything you need to know about franchising in India.

Table of Contents

What Is The Meaning of Franchising a Business?

Franchising is a business model where a franchisor grants the rights to an individual (franchisee) to operate under its brand, using its products, services, and business processes. The franchisee pays a fee and agrees to operate under the franchisor’s guidelines in exchange for brand licensing, training, operational support, and marketing assistance.

The franchising model benefits both parties:

  • Franchisor Benefits: Rapid expansion, increased brand reach, and revenue from franchise fees.
  • Franchisee Benefits: Access to a recognised brand, reduced startup risk, and operational guidance.

Key aspects of franchising include:

  • Brand Licensing: The franchisee gets permission to use the franchisor's brand name and trademarks.
  • Operational Support: Training, marketing, and business strategy support are provided.
  • Profit-sharing Agreements: Franchisees pay royalties or a percentage of revenue to the franchisor.

Types of Franchises

Franchises can be categorised based on their structure and operational model:

Product Distribution Franchise:

  • Franchisee sells the franchisor’s products under its brand.
  • Examples: Automobile dealerships (Maruti Suzuki), and soft drink bottlers (Coca-Cola).

Business Format Franchise:

  • Franchisee adopts the entire business model, including operations, branding, and marketing.
  • Examples: McDonald’s, Domino’s, KFC.

Manufacturing Franchise:

  • Franchisee manufactures and sells the franchisor’s products under its brand name.
  • Example: Food and beverage brands allowing third-party bottlers.

Job Franchise:

  • A low-cost model where individuals operate small-scale service businesses.
  • Examples: Cleaning services, travel agencies, real estate consultancy.

How Long Does It Take To Franchise a Business?

Franchising a business typically takes between six months to two years, depending on factors like:

  • Industry type and regulatory requirements.
  • Business readiness and operational scalability.
  • Development of legal and training documents.
  • Marketing efforts to attract franchisees.

How Much Should It Cost To Franchise a Business?

The cost to franchise a business can vary significantly based on factors like industry, business model, and support provided. On average, franchising a business may cost between ₹5 lakh to ₹50 lakh or more in India. Key expenses include:

  • Franchise Fee: ₹2 lakh to ₹10 lakh (varies by brand reputation).
  • Legal and Registration Fees: ₹50,000 to ₹2 lakh.
  • Training and Support Costs: ₹1 lakh to ₹5 lakh.
  • Marketing and Branding Expenses: ₹1 lakh to ₹3 lakh.
  • Infrastructure Setup: Varies depending on the business type.

Additional factors like franchise location, infrastructure requirements, and marketing strategy impact the overall investment.

Advantages of Franchising a Business

  1. Rapid Expansion: Scale business operations quickly with minimal capital investment.
  2. Lower Financial Risk: Franchisees fund their business setup, reducing financial burden.
  3. Brand Recognition: Established branding makes it easier to attract customers.
  4. Operational Support: Franchisees receive training, marketing, and business guidance.
  5. Access to Motivated Franchisees: Entrepreneurs invest time and money, ensuring dedication to success.

Disadvantages of Franchising a Business

  1. Loss of Control: Franchisees operate independently, which can lead to inconsistencies.
  2. Reputation Risk: Poorly managed franchises can damage brand image.
  3. Legal & Financial Complexity: Requires detailed agreements and ongoing compliance.
  4. Ongoing Training & Support: Continuous investment in franchisee development is necessary.

Franchise Vs Licensing: What’s The Difference?

Franchising Licensing
Control High Control Low control
Legal obligations Extensive with detailed agreements Less strict, focussed on intellectual property rights
Investment Higher due to training, support, and operational costs Lower primarily for brand usage
Brand usage Franchisee must follow strict brand guidelines Licensee can identify how the brand can be used
Revenue model Royalties, franchise payments, ongoing payments One-time or periodic licensing fees

How to Start a Franchise Business - 8 Key Steps

Step 1: Determine If Franchising is Right For Your Business

Before diving into franchising, evaluate whether your business is scalable, profitable, and replicable. Ask yourself:

  • Is there consistent demand for my product or service?
  • Can my business model be easily duplicated in different locations
  • Do I have strong branding and operational processes in place?

Not all businesses are fit for franchising. A successful franchise model requires a proven track record, solid profit margins, and strong brand appeal to attract potential franchisees.

Step 2: Protect Your Business’s Intellectual Property

Your brand is one of your most valuable assets. Before offering franchises, secure trademarks, copyrights, and proprietary processes to prevent misuse and ensure brand consistency.

Step 3: Prepare Your Franchise Disclosure Document (FDD)

The Franchise Disclosure Document (FDD) is a legal document that provides prospective franchisees with full transparency about their business. This document must comply with franchise laws and typically includes:

  • Franchise fees and ongoing costs
  • Training and support provided
  • Franchisor and franchisee responsibilities
  • Earnings potential (if disclosed)
  • Legal obligations and dispute resolution process

A well-structured FDD builds trust with potential franchisees and helps you stay compliant with franchise laws.

Step 4: Draft a Franchise Agreement

The franchise agreement is a legally binding contract outlining the rights and responsibilities of both the franchisor (you) and the franchisee. Key elements to include:

  • Operational guidelines – How franchisees must run the business
  • Fee structure – Initial franchise fees, royalties, and marketing fund contributions
  • Territory rights – The defined area where the franchisee can operate
  • Training and support – What assistance franchisees will receive
  • Exit clauses – Terms under which a franchise can be sold or terminated

This document ensures both parties are aligned and protects your brand from misuse.

Step 5: Register Your Company

Depending on your state and region, you may need to register your franchise with government authorities before selling franchise units. Registration is not mandatory, but it is required to obtain GST registration depending on the turnover.

Head over to Razorpay Rize to Register your Company.

Step 6: Compile an Operation Manual

A franchise operations manual is a step-by-step guide that helps franchisees run the business successfully while maintaining brand consistency. It should cover:

  • Day-to-day business processes
  • Hiring and training staff
  • Customer service guidelines
  • Marketing and advertising strategies
  • Financial management and reporting

Step 7: File or Register Your FDD

Once your FDD is finalised, keep it securely stored for easy access and updates as needed. While the FDD is a mandatory document, filing requirements vary by state.

Step 8: Set Strategy To Achieve Your Sales Goal

Develop marketing and recruitment strategies to attract the right franchise partners. The strategy should be tailored to your business, community, and growth objectives. Here are some effective ideas to consider:

  • Provide a referral incentive for those who bring in qualified franchisee applicants.
  • Develop a strategic marketing plan from the start to capture attention.
  • Recruit sales professionals who understand your business and its story.

5 Strategies to Help You Succeed at Franchising

  1. Maintain Brand Consistency: Implement strict guidelines for uniformity across locations.
  2. Select the Right Franchisees: Screen candidates for skills, experience, and commitment.
  3. Provide Ongoing Training & Support: Regularly update franchisees with best practices.
  4. Implement Effective Marketing Strategies: Invest in advertising and localised promotions.
  5. Ensure Strong Financial Management: Monitor franchise performance and optimize cost structures.

Case Studies of Successful Franchise Businesses

Franchising is a proven business model that allows entrepreneurs to leverage established brands and systems for success. Below are examples of successful franchise businesses, showcasing their revenue, profit margins, and operational highlights.

1. McDonald's

  • Industry: Quick-Service Restaurant (QSR)
  • Investment: ₹6–14 crores
  • Profit Margin: 50–60%
  • Break-even Period: 4–5 years
    McDonald’s is one of the most profitable franchises globally due to its standardized operations and strong brand recognition. In India, its franchise model offers high footfall and consistent demand, making it a lucrative investment.

2. Baskin Robbins

  • Industry: Ice Cream and Dessert
  • Investment: ₹10–20 lakhs
  • Profit Margin: 50–60%
  • Break-even Period: 6–12 months
    With over 800 outlets in India, Baskin Robbins has built a strong presence in the dessert market. Its diverse flavors and year-round demand ensure steady sales and excellent returns for franchisees.

3. Haldiram

  • Industry: Food and Snacks
  • Investment: ₹30 lakhs–₹6 crores (depending on store format)
  • Profit Margin: 50–60%
  • Break-even Period: 2–3 years
    Haldiram is a trusted name in Indian snacks and sweets. Its franchise model offers multiple formats, including quick-service restaurants and dine-in outlets, ensuring high profitability backed by a loyal customer base.

4. Marco’s Pizza

Marco’s Pizza achieved remarkable growth with a revenue increase of 23.5% in one year by opening 113 stores. The brand focuses on strategic revenue-boosting approaches, making it one of the fastest-growing pizza franchises globally.

5. Lenskart

  • Industry: Eyewear Retail
  • Investment: ₹25 lakhs
  • Profit Margin: Approx. 33%
    Lenskart is India’s largest eyewear brand, offering trendy products such as prescription glasses and sunglasses. With innovative features like "Try Before You Buy," its franchise model generates average monthly sales of ₹9 lakhs, making it ideal for urban markets

Final Thoughts

Franchising can be a great way to start a business without building everything from scratch. You get a known brand, a proven business model, and ongoing support but it’s not a shortcut to success. It still takes effort, investment, and commitment to make it work.

The key is choosing the right franchise. Think about what fits your skills, budget, and long-term goals. A great brand in the wrong location or with poor financial planning can still struggle. Do your homework, understand the costs, and be ready to follow the franchisor’s guidelines.

Frequently Asked Questions

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Frequently Asked Questions

How do I open up my own franchise?

To start your own franchise-

  • You’ll need to create a business model that can be replicated. This involves building a strong brand, developing detailed operational processes, and ensuring your business is profitable.
  • Next, you’ll need to register as a franchisor, create legal agreements (Franchise Disclosure Document & Franchise Agreement), and establish a support system for franchisees.
  • Once everything is in place, you can start recruiting franchise partners.

Do I need to register my franchise?

Yes, in most countries, you need to register your franchise before offering it to potential franchisees. The requirements vary by region—some require a Franchise Disclosure Document (FDD) and legal agreements, while others may have additional licensing requirements.

Which franchise is best for beginners?

For beginners, it’s best to choose a franchise with low initial investment, strong brand recognition, and comprehensive support. Some beginner-friendly franchises include:

  • Food & Beverage: Subway, Dunkin’
  • Retail: Miniso, FirstCry
  • Education & Coaching: Kumon, The Learning Experience
  • Service-Based: Urban Company

Look for franchises with a simple operating model and strong training programs to make the transition smoother.

Which franchise is most profitable?

Profitability depends on location, investment, and management. Before investing, analyse franchise fees, profit margins, and ongoing costs to determine the best fit.

Are franchise fees monthly?

Most franchises charge ongoing royalty fees, which can be monthly, quarterly, or annually. These fees are typically a percentage of your revenue (ranging from 4% to 12%) or a fixed amount. Some franchises also charge additional marketing or operational fees.

Is licensing an alternative to franchising?

Yes, licensing can be an alternative to franchising, but it’s a different business model. In licensing, you grant permission to use your brand, trademark, or product without controlling business operations. In franchising, you provide a complete business model, training, and support while maintaining control over operations. Licensing offers more flexibility but less oversight, while franchising ensures brand consistency but comes with more regulations.

Akash Goel

Akash Goel is an experienced Company Secretary specializing in startup compliance and advisory across India. He has worked with numerous early and growth-stage startups, supporting them through critical funding rounds involving top VCs like Matrix Partners, India Quotient, Shunwei, KStart, VH Capital, SAIF Partners, and Pravega Ventures.

His expertise spans Secretarial compliance, IPR, FEMA, valuation, and due diligence, helping founders understand how startups operate and the complexities of legal regulations.

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