NGO Company: Definition, Functions & Registration Process Explained

Eligibility

• For PRISM Phase-1:
  Any Indian citizen, including student innovators, can avail support to develop their novel ideas into demonstrable models/prototypes.
• For PRISM Phase-2:
  PRISM innovators who have demonstrated success or innovators who have proven their concepts with assistance from other government institutions or agencies.

Eligible Sectors for the Scheme

The proposals are encouraged to focus on sectors such as

• Green Technology
• Clean Energy
• Industrial Smart Materials
• Waste to Wealth
• Affordable Healthcare
• Water & Sewage Management
• Other technology or knowledge-intensive areas.

Application procedure for Startups

• Submit your project proposal following the prescribed format to the nearest TePP Outreach cum Cluster Innovation Centres (TOCICs). Here’s a list of TOCICs in India.
• Once received, TOCIC coordinators will review proposals for completeness and forward them further.
• Domain Knowledge Experts associated with TOCIC will then assess the proposals.
• Evaluated proposals are forwarded to DSIR for further action and reviewed by the PRISM Advisory and Screening Committee (PASC) for recommendation.
• Upon Department approval, "Terms & Conditions" must be signed before grants-in-aid release.
• Initial fund release is based on project milestones and PASC recommendations. Subsequent releases depend on project progress evaluated by the Project Review Committee (PRC).
• TOCIC and network partners, along with technical experts, will monitor approved projects.
• TOCIC will provide project status reports to DSIR every 3 months, while PRCs will review project progress at least once every 9 months.
• Upon successful project completion, the DSIR will accept the project completion report based on PRC recommendation.

Benefits of the PRISM Scheme

The PRISM Scheme includes various phases designed to support innovators in different stages of their project development. Each phase may involve different levels of support, resources, and guidance tailored to the specific needs of innovators.

• For Phase-1:
  Category 1: Maximum support within this category is capped at INR 2,00,000 or 90% of the approved project cost, whichever is less.
  Category 2: Maximum support is limited to 20.00 lakh or 90% of the total project cost, whichever is lower.
• For Phase-2:
  For projects with costs ranging from INR 5 Lakhs to INR 35 Lakhs, maximum support of either INR 20 Lakhs or 90% of the total project cost (whichever is lower) is provided.

Please note: If the project beneficiaries abandon the project, innovators must reimburse the funding disbursed, along with a 12% interest rate, to the DSIR.

Frequently Asked Questions

Lack of a Clear Value Proposition

A strong value proposition is the foundation of any successful fundraising pitch. Yet, many founders struggle to explain what truly sets their startup apart. VCs in India often report that over 60% of the pitches they reject fail at this first hurdle. Investors aren't just backing ideas—they're investing in solutions that address real market needs with a clear, defensible growth path.

The Impact:

• A weak or generic value proposition makes it hard for investors to see the potential for a 10x-100x return on investment.
• It raises doubts about the founder’s understanding of the market. An average investor spends less than three minutes reviewing a pitch deck; a confusing message means instant rejection.

How to Avoid It:

• Articulate your Problem-Solution Fit: Quantify the problem. Instead of "we help SMEs digitize," say "we help India's 63 million SMEs reduce their average monthly accounting overhead by 30%."
• Highlight Unique Differentiators: Is it your proprietary tech, an exclusive partnership, a revolutionary business model (e.g., unique GTM strategy for Tier-2/3 cities), or a founding team with deep domain expertise from a relevant unicorn?
• Keep it Concise: Practice a 30-second elevator pitch that clearly states the problem, solution, target market, and secret sauce.

Underestimating Market Size and Competition

Many founders present overly optimistic market size estimates, often citing a massive, irrelevant TAM. Investors quickly pick up on these gaps, which signal poor research and a weak business strategy.

The Impact:

• Claiming the entire $150 billion Indian retail market for a niche D2C fashion brand erodes credibility instantly.
• Ignoring direct and indirect competitors shows a lack of preparedness. An investor will likely know the competitive landscape better than you.

How to Avoid It:

• Use Credible Data: Back your market estimates with data from sources like NASSCOM, Bain & Company, Inc42, Tracxn, or government reports (e.g., Economic Survey of India).
• Present a Clear TAM, SAM, SOM:
  
  • Total Addressable Market (TAM): The total market demand (e.g., The entire Indian EdTech market, valued at $29 billion by 2030).
  • Serviceable Available Market (SAM): The segment you can target (e.g., K-12 test prep market in India, estimated at $10 billion).
  • Serviceable Obtainable Market (SOM): What you can realistically capture in 3-5 years (e.g., 1-2% of the SAM, representing a $100-$200 million revenue opportunity).
• Showcase Competitive Analysis: Create a competitive matrix that maps key players against features, pricing, and market share. Clearly articulate your unique edge.

Insufficient Due Diligence on Investors

In the rush to secure funding, many startups forget that an investor-founder relationship is a long-term partnership, often lasting 7-10 years. Not every investor is the right fit for your business.

The Impact:

• Misaligned goals can lead to conflict. An investor seeking a quick 2-year exit will clash with a founder building for long-term market leadership.
• Some investors carry reputational risks or have a portfolio full of conflicting companies, which can harm your business.

How to Avoid It:

• Research Investor Portfolios: Use platforms like Tracxn or Crunchbase to see their past investments, sector focus, typical cheque size, and involvement level.
• Conduct "Reverse Due Diligence": Talk to at least 2-3 founders from their portfolio. Ask about their experience, the value-add beyond capital, and how the investor behaves during challenging times.
• Ensure Vision Alignment: Discuss your long-term vision, potential exit scenarios, and governance expectations before signing the term sheet.

‍

Poor Financial Projections

Financial projections aren’t just numbers on a slide—they're a reflection of your business acumen. Investors expect thoughtful, data-driven projections that are realistic and achievable.

The Impact:

• Projecting 100% month-on-month growth for 36 months without validated unit economics (CAC, LTV) is a major red flag.
• Unrealistic forecasts that show profitability in six months for a deep-tech R&D startup diminish trust in your planning abilities.

How to Avoid It:

• Build Bottom-Up Projections: Base your forecasts on key drivers: marketing spend, conversion rates, sales team efficiency, production capacity, and churn rates.
• Show Key Metrics: Clearly state your assumptions for Customer Acquisition Cost (CAC), Lifetime Value (LTV), Churn Rate, and Monthly Burn Rate. A healthy LTV/CAC ratio (ideally >3:1) is a strong positive signal.
• Present Scenarios: Show a baseline (most likely), an optimistic, and a conservative case. This demonstrates strategic thinking.

‍

Ignoring Legal and Regulatory Compliance

This is one of the most critical and overlooked areas. Non-compliance with Indian regulations can kill a deal during due diligence.

The Impact:

• Legal and compliance issues are a leading cause for fundraising delays, with 25-30% of deals facing hurdles at the due diligence stage due to poor documentation.
• Non-compliance with the Companies Act, 2013, or FDI norms can lead to hefty penalties, voiding of share allotment, or even criminal proceedings.

How to Avoid It:

• Maintain a "Virtual Data Room" (VDR): Keep all documents audit-ready. This includes:
  
  • Corporate Documents: Certificate of Incorporation, Memorandum of Association (MoA), Articles of Association (AoA).
  • Secretarial Records: Up-to-date statutory registers, board minutes, and shareholder resolutions.
  • Cap Table: A clean, accurate capitalization table. Any discrepancy here is a major red flag.
  • IP: All intellectual property assignments from founders, employees, and consultants are properly documented.
  • Employee Documentation: Compliant employment agreements and a properly structured and approved Employee Stock Option Plan (ESOP).
• Comply with FDI Regulations: If raising from foreign investors, ensure compliance with FEMA (Foreign Exchange Management Act) regulations, including sectoral caps, pricing guidelines, and timely reporting to the RBI through the FIRMS portal (Form FC-GPR must be filed within 30 days of share allotment).
• Engage Professionals: Work with a qualified Company Secretary (CS) and a corporate lawyer from day one. The cost is negligible compared to the cost of a failed funding round.

‍

Overvaluing Your Startup

An inflated valuation without the backing of strong metrics can scare off investors. The Indian market has seen valuation corrections, with late-stage valuations dropping by 20-25% in 2023.

The Impact:

• A high valuation sets unrealistic expectations, making future rounds difficult and increasing the risk of a "down round," which demoralizes employees and signals distress to the market.
• For a pre-revenue idea, asking for a ₹50 Crore ($6 million) valuation will likely get you laughed out of the room. A typical Indian idea-stage valuation is in the ₹5-15 Crore ($0.6M - $1.8M) range.

How to Avoid It:

• Benchmark Your Valuation: Research recent deals in your sector and stage in India. A seed-stage SaaS startup with ₹1 Crore ($120k) in ARR might command a valuation between ₹10-20 Crore (10x-20x ARR), not ₹100 Crore.
• Focus on Building Value: Traction speaks louder than projections. Show month-on-month growth in users, revenue, or engagement before demanding a premium valuation.
• Be Negotiable: Use convertible instruments like iSAFE notes (India Simple Agreement for Future Equity) to defer the valuation discussion to a later, metrics-backed round.

‍

Focusing Solely on Equity Funding

Equity isn't the only option. India's venture debt market has grown significantly, with over $1.2 billion disbursed in 2023. Overlooking alternatives can lead to unnecessary dilution.

The Impact:

• Selling 20-25% of your company at the seed stage can lead to founders having less than 50% ownership by Series A, reducing their control and motivation.
• You may be missing out on non-dilutive capital that is better suited for your needs (e.g., funding inventory).

How to Avoid It:

• Explore Venture Debt: If you have predictable revenue streams, venture debt can fund working capital or marketing expenses with minimal dilution (1-2% warrant coverage vs. 20% equity).
• Look into Grants and Government Schemes: Investigate programs like the Startup India Seed Fund Scheme (SISFS), SIDBI Fund of Funds, and various state-level grants that provide capital without taking equity.
• Consider Revenue-Based Financing: For businesses with recurring revenue (SaaS, D2C subscriptions), platforms offer capital in exchange for a percentage of future revenue, with no equity dilution.

Rushing the Fundraising Process

Fundraising is a marathon, not a sprint. The pressure to secure capital often leads to a rushed process, resulting in bad deals or missed opportunities.

The Impact:

• A rushed pitch appears unprofessional and unprepared. Investors can sense desperation.
• Founders often accept the first term sheet they receive, which may have predatory clauses (e.g., aggressive liquidation preferences, broad veto rights).

How to Avoid It:

• Plan for a 4-6 Month Cycle: The average fundraising process in India, from the first outreach to money in the bank, takes 4-6 months. Start well before your cash runs out.
• Prepare a Target List: Research and build a list of 50-100 relevant investors. Fundraising is a numbers game. You might need 100+ conversations to get 1-2 term sheets.

Build Relationships Early: Don't reach out to investors only when you need money. Connect with them on LinkedIn, share updates, and seek advice months in advance. A warm introduction from a trusted source increases your chance of getting a meeting by over 10x.

Eligibility Criteria for Foreign Company Registration in India

To register a foreign company in India, the following eligibility conditions must be fulfilled:

• FDI Policy Compliance: The foreign investor must follow FDI norms, either under the Automatic Route (no prior approval required) or the Government Route (approval from concerned ministries needed).
  
• Indian Resident Director: A subsidiary company must have at least one director who is a resident in India.
  
• Registered Office in India: The company must maintain a registered office in India, and proof of valid address must be submitted during incorporation.
  
• Business Activity Restrictions: Foreign companies are not permitted to engage in retail trading or real estate activities.
  
• Regulatory Compliance: Business activities must align with the Reserve Bank of India (RBI) and the Ministry of Corporate Affairs (MCA) regulations.
  

Types of Business Entities for Foreign Companies in India

Foreign companies can enter India through multiple legal structures based on their business goals and compliance appetite:

1. Wholly Owned Subsidiary (WOS)
   
   • A private limited company incorporated in India with 100% foreign shareholding.
     
   • Can engage in commercial and revenue-generating activities under FDI-compliant sectors.
     
2. Liaison Office
   
   • A non-commercial presence used for market research, networking, and representing the parent company.
     
   • Requires RBI approval and cannot earn income in India.
     
3. Branch Office
   
   • Set up to conduct business and earn revenue in India.
     
   • Can export/import goods, offer consultancy services, or carry out R&D.
     
   • RBI approval required.
     
4. Project Office
   
   • Temporary setup for executing specific projects awarded by Indian entities or government bodies.
     
   • Generally permitted if the project is funded by an inward remittance or a bilateral/multilateral agency.
     
5. Joint Venture (JV)
   
   • A foreign company can form a joint venture with an Indian entity to share equity, control, and profits.
     

Step-by-Step Registration Process for a Foreign Company in India

Setting up a foreign company in India involves regulatory approvals, documentation, and legal filings. Here's a detailed breakdown of the process:

Step 1: Choose the Right Business Structure

Foreign entities must select the most suitable mode of entry based on their intended operations:

• Wholly Owned Subsidiary (WOS)
  
• Branch Office
  
• Liaison Office
  
• Project Office
  
• Joint Venture (JV)
  

Each structure has different regulatory requirements under RBI, FEMA, and MCA.

Step 2: Obtain a Digital Signature Certificate (DSC)

A Digital Signature Certificate (DSC) is needed for all directors/authorized representatives to sign e-forms on the MCA portal. Apply for a DSC from a certified authority in India.

Step 3: Name Reservation & Company Incorporation via SPICe+ (For Subsidiary/JV)

File the SPICe+ Part A form for name reservation on the MCA portal. After name approval, complete SPICe+ Part B, including:

• eMOA (Memorandum of Association)
  
• eAOA (Articles of Association)
  
• AGILE-Pro (for GST, EPFO, ESIC, and bank account setup)
  
• INC-9 (declaration by subscribers/directors)
  

Upload all documents with digitally signed forms.

Step 4: RBI Approval for Liaison, Branch, and Project Offices

Foreign companies opting for Liaison, Branch, or Project Offices must apply via Form FNC on the RBI FIRMS portal. Approval is granted under RBI’s Authorized Dealer Category-I Banks (designated AD Bank).

Step 5: Open a Bank Account

Open a current account in an Indian bank in the name of the newly incorporated entity. It is required for:

• Receiving foreign capital infusion
  
• Making statutory payments
  
• Conducting business transactions
  

{{company-reg-cta}}

FDI Policy & Compliance for Foreign Companies

Foreign Direct Investment (FDI) in India is governed by the FEMA Act, RBI circulars, and sectoral guidelines. Here’s what foreign companies must know:

• FDI Routes:
  
  • Automatic Route: No prior government approval needed.
    
  • Government Route: Approval required from specific ministries, based on the sector.
    
• Sectoral Caps: Certain sectors have FDI limits (e.g., defense, insurance, telecom) and special conditions.
  
• Compliance & Reporting:
  
  • File FC-GPR (Foreign Currency-Gross Provisional Return) after equity shares are allotted.
    
  • Annual Return on Foreign Liabilities and Assets (FLA) must be filed with RBI.
    
  • Form FC-TRS for transfer of shares between resident and non-resident.
    

Documents Required for Foreign Company Registration

To complete the registration process, the following documents are typically required:

For Directors:

• Valid Passport (mandatory for foreign nationals)
  
• Government-issued ID proof (Aadhar, Voter ID)
  
• Address proof (utility bill, bank statement)
  

For Registered Indian Office:

• Rental Agreement or Lease Deed
  
• NOC from owner
  
• Recent utility bill
  

For RBI/FEMA Compliance:

• FDI declaration
  
• FC-GPR or Form FNC for RBI registration
  

Post-Registration Compliance for Foreign Companies in India

Once registered, a foreign company must ensure continuous legal and financial compliance. Key post-incorporation obligations include:

• Annual Filings with MCA:
  
  • File Form FC-3 with business activity details and financials.
    
  • Submit AOC-4 for financial statements.
    
• Tax Compliance:
  
  • File ITR, pay TDS, and maintain GST records if applicable.
    
• FEMA/RBI Reporting:
  
  • Submit Annual Activity Certificate through an authorized dealer bank.
    
  • Continue timely reporting of share allotments and inward remittances.
    

Frequently Asked Questions