Conversion of Private Limited Company into Public Limited Company

Jul 16, 2025
Private Limited Company vs. Limited Liability Partnerships

For most growing businesses, starting out as a Private Limited Company (Pvt Ltd) feels like the natural choice- it offers the safety net of limited liability, manageable compliance requirements, and the flexibility to focus on building the business without too much red tape. But as the business scales, ambitions grow bigger. You might want to raise significant capital, bring in a larger investor base, or even dream of going public someday. That’s when converting into a Public Limited Company starts making real sense.

So, what changes when you move from private to public?

  • Access to Public Funds: Unlike a private company, a public limited company can tap into larger funding avenues through IPOs or private placements, opening doors to serious growth capital.

  • Ease of Share Transfer: In a public company, shares are freely transferable, making it easier for investors or shareholders to buy, sell, or exit, boosting liquidity and appeal.

  • No Member Cap: Private companies are capped at 200 shareholders, but public companies have no such limit, giving you the freedom to expand your ownership base.

In this guide, we’ll break down exactly what it takes to convert your private company into a public one under the Companies Act, 2013, and walk you through the compliance steps and practical things you need to be ready for once you’ve made the leap.

Table of Contents

Procedure for Conversion into a Public Limited Company

Converting a private limited company into a public limited company in India is governed by the Companies Act, 2013, and involves a formalised legal process. Here’s a step-by-step guide:

1. Convene a Board Meeting

2. Issue Notice for EGM

  • Send notices to all shareholders, directors, and auditors at least 21 days before the meeting.
  • The notice should include the agenda, draft resolutions, and explanatory statements.

3. Hold the Extraordinary General Meeting (EGM)

  • Pass a Special Resolution to approve the conversion from private to public.
  • Approve necessary alterations in the MoA (removal of “Private”) and AoA (removal of restrictive clauses on share transfer and member limits).

4. Filing with Registrar of Companies (RoC)

Submit the following forms with the Ministry of Corporate Affairs (MCA) portal:

  • MGT-14: Filing of special resolutions within 30 days of passing them.
  • INC-27: Application for conversion, along with certified copies of resolutions, amended MoA/AoA, and EGM minutes.

5. Scrutiny and Approval by RoC

The Registrar reviews the application and, upon satisfaction, issues a Fresh Certificate of Incorporation reflecting the change in company status from private to public.

Related Read: Private Company Vs Public Company: Key Differences Explained

Post-Conversion Requirements

Once the company has been converted into a public limited company, several post-conversion formalities must be completed to align with regulatory and operational standards:

1. Update Statutory Documents

  • Obtain a new PAN reflecting the updated company name.
  • Revise all statutory records, financial statements, and company stationery (letterheads, invoices, website, etc.).

2. Inform Bankers and Financial Institutions

  • Update your company’s status with existing banks and financial institutions.
  • Amend authorised signatories if required.

3. Intimate Regulatory Authorities

  • Notify relevant authorities such as tax departments, GST authorities, and regulatory bodies, if applicable.

4. Compliance with Public Company Norms

  • Increase the number of directors to a minimum of 3 (as required for a public company).
  • Appoint independent directors and comply with applicable listing regulations (if planning for a stock exchange listing).
  • Adhere to enhanced disclosure norms, audit requirements, and corporate governance standards.

5. Prepare for Capital Raising (Optional)

  • If planning an IPO, start preparing for SEBI compliance, drafting offer documents, and engaging with merchant bankers.

Frequently Asked Questions (FAQs)

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Private Limited Company
(Pvt. Ltd.)

1,499 + Govt. Fee
BEST SUITED FOR
  • Service-based businesses
  • Businesses looking to issue shares
  • Businesses seeking investment through equity-based funding


Limited Liability Partnership
(LLP)

1,499 + Govt. Fee
BEST SUITED FOR
  • Professional services 
  • Firms seeking any capital contribution from Partners
  • Firms sharing resources with limited liability 

One Person Company
(OPC)

1,499 + Govt. Fee
BEST SUITED FOR
  • Freelancers, Small-scale businesses
  • Businesses looking for minimal compliance
  • Businesses looking for single-ownership

Private Limited Company
(Pvt. Ltd.)

1,499 + Govt. Fee
BEST SUITED FOR
  • Service-based businesses
  • Businesses looking to issue shares
  • Businesses seeking investment through equity-based funding


One Person Company
(OPC)

1,499 + Govt. Fee
BEST SUITED FOR
  • Freelancers, Small-scale businesses
  • Businesses looking for minimal compliance
  • Businesses looking for single-ownership

Private Limited Company
(Pvt. Ltd.)

1,499 + Govt. Fee
BEST SUITED FOR
  • Service-based businesses
  • Businesses looking to issue shares
  • Businesses seeking investment through equity-based funding


Limited Liability Partnership
(LLP)

1,499 + Govt. Fee
BEST SUITED FOR
  • Professional services 
  • Firms seeking any capital contribution from Partners
  • Firms sharing resources with limited liability 

Frequently Asked Questions

What Is the Form for Conversion of a Private Company into a Public Company?

The primary form used for the conversion of a private limited company into a public limited company in India is Form INC-27. It must be submitted along with supporting documents like the altered Memorandum of Association (MoA), Articles of Association (AoA), special resolution copy, and EGM minutes.Additionally, Form MGT-14 (for filing special resolutions) must also be filed within 30 days of passing the resolution at the EGM.

Can a Private Limited Company Go Public?

Yes, a Private Limited Company can go public by converting itself into a Public Limited Company.

After conversion, the company must comply with public company regulations under the Companies Act, 2013, including increased disclosure norms, appointment of independent directors (if applicable), and adherence to corporate governance standards.

What Section of the Companies Act, 2013 Governs Conversion of a Public Company into a Private Company?

The conversion of a Public Company into a Private Company is governed by Section 14 of the Companies Act, 2013.

  • Section 14(1) deals with altering the Articles of Association (AoA) to include provisions applicable to a private company.
  • Such a conversion requires passing a special resolution and obtaining approval from the Tribunal (NCLT) as mandated under Section 14(2).

Related Posts

Difference Between Businessman and Entrepreneur : Which Path is Right For You?

Difference Between Businessman and Entrepreneur : Which Path is Right For You?

The terms "businessman" and "entrepreneur" are often used interchangeably, but there are distinct differences between the two. Understanding these differences between entrepreneur and businessman can help you determine which path aligns best with your skills, ambitions, and vision for success. In this article, we'll explore the key differences between a businessman and an entrepreneur, examining their mindset, risk-taking approach, and business goals. While a businessman typically follows an established model, an entrepreneur creates something new and innovative. Let's delve deeper into the difference between entrepreneur and business man to help you make an informed decision about your career path.

Table of Contents

Entrepreneur Vs Businessman: Know the Differences Now!

To clearly understand the difference between entrepreneur and business man, let's compare their key characteristics:

Aspect Entrepreneur Businessman
Definition Starts an enterprise based on a new idea or concept Sets up a business with an existing idea
Innovation Constantly works towards innovation in products, business models, and marketing strategies Focuses on executing known business ideas and models
Risk-taking Willing to take greater risks for higher rewards Takes calculated risks and prefers tested methods
Motivation Driven by the desire to innovate, create, and make an impact Primarily motivated by making money and generating profits
Approach Unconventional; creates new markets and explores uncharted territories Conventional; operates based on existing market conditions
Resources Usually starts with limited resources and arranges them along the way Mostly starts with adequate capital and business skills
Competition Aims to make competition irrelevant by creating new uncontested market spaces Tries to capture market share from existing players
Growth Always looking for rapid and significant growth Satisfied with slow and steady growth as long as the business remains profitable

By examining these key differences, you can begin to understand the distinct mindsets and approaches that define an entrepreneur and a businessman. While entrepreneurs bring innovation and disruption to industries, businessmen excel at optimising existing models for profitability and longevity.

Who is a Businessman?

A businessman is an individual who operates within the confines of an existing market, focusing on profitability and stability. They typically follow proven business models, work with lower risks, and aim for steady growth rather than groundbreaking innovation. Businessmen are skilled at identifying opportunities within established industries and leveraging their expertise to maximise returns.

Qualities of a Businessman

To succeed as a businessman, one must possess a unique set of qualities that enable them to navigate the challenges of running a business effectively. Some of the essential qualities of a successful businessman include:

  • Strong decision-making skills to navigate complex business situations
  • Effective risk management to minimise potential losses
  • Excellent leadership abilities to guide teams towards common goals
  • Financial acumen to optimise budgets and maximise profits
  • Adaptability to changing market conditions and consumer demands

A businessman with these qualities can effectively steer their organisation towards profitability, make sound financial decisions, and lead their team to achieve targets and milestones.

Types of Businessman

Businessmen can be categorised based on their business model and operations. Some common types of businessmen include:

  • Small Business Owners: These individuals own and operate small-scale businesses, often in local markets or niche industries.
  • Traders: Businessmen who engage in buying and selling goods or services for profit, often in wholesale or retail markets.
  • Manufacturers: Those who own and manage manufacturing facilities, producing goods for sale to other businesses or consumers.
  • Franchise Owners: Businessmen who operate a business under a franchising agreement, following established business models and brand guidelines.
  • Corporate Businessmen: High-level executives or managers within large corporations, responsible for overseeing departments or entire business units.

Each type of businessman contributes to the economy in their own way, whether by providing employment opportunities, generating revenue, or contributing to the overall growth of their industry.

Who is an Entrepreneur?

An entrepreneur is an individual who identifies a problem or opportunity, takes on the risk of starting a new venture to address it, and comes up with innovative ideas to disrupt the market. Entrepreneurs are driven by a passion for solving problems and creating value, often venturing into uncharted territories to bring their vision to life.

Entrepreneurs focus on building scalable businesses from the ground up, constantly seeking new ways to innovate and improve upon existing solutions. They are not afraid to challenge the status quo and take bold risks in pursuit of their goals. Some famous examples of entrepreneurs include Bill Gates (Microsoft), Steve Jobs (Apple), Elon Musk (Tesla, SpaceX), and Jeff Bezos (Amazon), all of whom founded highly innovative companies that revolutionised entire industries.

Qualities of an Entrepreneur

Successful entrepreneurs possess a distinct set of qualities that enable them to navigate the challenges of starting and growing a business. Some of the key qualities of an entrepreneur include:

  • Innovative thinking to come up with original, impactful ideas
  • Comfort with taking risks to bring unproven concepts to market
  • Resilience to overcome the many challenges of starting a business
  • Strong leadership skills to build and inspire talented teams
  • Adaptability to pivot business strategies as needed
  • Creative problem-solving abilities to navigate uncharted territory

These qualities help entrepreneurs blaze new trails and create value in the world.

Entrepreneurs with these qualities are well-equipped to identify market gaps, develop unique solutions, and persevere through the ups and downs of building a successful venture.

Types of Entrepreneur

Entrepreneurs can be classified based on their approach, industry, and level of innovation. Some common types of entrepreneurs include:

  • Small Business Entrepreneurs: These individuals start and run small businesses, often serving local markets or niche industries.
  • Scalable Startup Entrepreneurs: Entrepreneurs who focus on building high-growth, innovative companies with the potential to scale rapidly and disrupt markets.
  • Social Entrepreneurs: Those who start ventures with the primary goal of creating social or environmental impact, often addressing pressing societal issues.
  • Corporate Entrepreneurs (Intrapreneurs): Entrepreneurs who operate within large corporations, driving innovation and new business development from within.
  • Innovative Entrepreneurs: Entrepreneurs who consistently push the boundaries of their industries, introducing groundbreaking products, services, or business models.

Each type of entrepreneur brings a unique perspective and set of skills to the table, contributing to the overall diversity and dynamism of the business world.

Similarities Between Entrepreneurs and Businessmen

Despite their differences, entrepreneurs and businessmen share some common traits and characteristics that contribute to their success. These similarities include:

  1. Leadership skills: Both roles require the ability to lead and motivate teams, set goals, and make critical decisions.
  2. Goal orientation: Entrepreneurs and businessmen are driven by their goals, whether it's building a successful startup or growing an established company.
  3. Financial management: Both must be skilled at managing finances, creating budgets, and making sound financial decisions.
  4. Market understanding: A deep understanding of their target market, customer needs, and industry trends is essential for both entrepreneurs and businessmen.

While their approaches may differ, both entrepreneurs and businessmen play crucial roles in driving economic growth, creating jobs, and generating value for their stakeholders. Recognising these shared traits can help aspiring entrepreneurs and businessmen focus on developing the skills and qualities that are most likely to contribute to their success, regardless of the path they choose.

Final Thoughts

Choosing between the path of an entrepreneur or a businessman ultimately depends on your individual goals, risk appetite, and preferred work style. If you thrive on stability, have strong management skills, and prefer working with established business models, the path of a businessman may be right for you. On the other hand, if you're a passionate risk-taker with a drive to solve problems and disrupt industries with innovative ideas, entrepreneurship could be your calling.

Regardless of the path you choose, understanding the difference between a businessman and an entrepreneur is crucial in aligning your skills and passions with your professional goals. By recognising the key differences between entrepreneur and business man, you can make an informed decision about which route best suits your unique strengths and aspirations.

Ultimately, both entrepreneurs and businessmen contribute significantly to the economy, and society needs each type to thrive. The key is to align your career path with your unique strengths, passions, and goals. Whether you choose to be an innovator or an optimiser, the business world offers endless opportunities for growth and success.

Frequently Asked Questions

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Private Limited Company
(Pvt. Ltd.)

1,499 + Govt. Fee
BEST SUITED FOR
  • Service-based businesses
  • Businesses looking to issue shares
  • Businesses seeking investment through equity-based funding


Limited Liability Partnership
(LLP)

1,499 + Govt. Fee
BEST SUITED FOR
  • Professional services 
  • Firms seeking any capital contribution from Partners
  • Firms sharing resources with limited liability 

One Person Company
(OPC)

1,499 + Govt. Fee
BEST SUITED FOR
  • Freelancers, Small-scale businesses
  • Businesses looking for minimal compliance
  • Businesses looking for single-ownership

Private Limited Company
(Pvt. Ltd.)

1,499 + Govt. Fee
BEST SUITED FOR
  • Service-based businesses
  • Businesses looking to issue shares
  • Businesses seeking investment through equity-based funding


One Person Company
(OPC)

1,499 + Govt. Fee
BEST SUITED FOR
  • Freelancers, Small-scale businesses
  • Businesses looking for minimal compliance
  • Businesses looking for single-ownership

Private Limited Company
(Pvt. Ltd.)

1,499 + Govt. Fee
BEST SUITED FOR
  • Service-based businesses
  • Businesses looking to issue shares
  • Businesses seeking investment through equity-based funding


Limited Liability Partnership
(LLP)

1,499 + Govt. Fee
BEST SUITED FOR
  • Professional services 
  • Firms seeking any capital contribution from Partners
  • Firms sharing resources with limited liability 

Frequently Asked Questions

Who is bigger-entrepreneur or businessman?

Neither entrepreneurs nor businessmen are inherently "bigger" than the other. The scale and impact of their ventures depend on various factors such as industry, market conditions, and individual success. Some entrepreneurs may build large, disruptive companies, while some businessmen may run highly successful, established corporations.

Is a businessman also called an entrepreneur?

While businessmen and entrepreneurs share some common traits, they are not necessarily the same. A businessman typically operates within established market frameworks, focusing on profitability and stability, while an entrepreneur is driven by innovation and takes risks to create new products, services, or markets.

What are the challenges of being an entrepreneur and a businessman?

Both entrepreneurs and businessmen face challenges in their respective roles. Entrepreneurs often face high risk, uncertainty, and the need to constantly innovate, while businessmen may struggle with adapting to changing market conditions, maintaining profitability, and managing complex operations.

Are businessmen and entrepreneurs equally focused on long-term goals?

Both businessmen and entrepreneurs have long-term goals, but their focus may differ. Entrepreneurs often prioritize building scalable, innovative companies with the potential for high growth, while businessmen may focus on steady, long-term profitability and market share within established industries.

Who is an example of an entrepreneur?

Some well-known examples of entrepreneurs include Steve Jobs (Apple), Bill Gates (Microsoft), Elon Musk (Tesla, SpaceX), Jeff Bezos (Amazon), and Mark Zuckerberg (Facebook). These individuals founded innovative companies that disrupted industries and created entirely new markets.

Who is an example of a businessman?

Examples of successful businessmen include Warren Buffett (Berkshire Hathaway), Mukesh Ambani (Reliance Industries), Ratan Tata (Tata Group), and Lakshmi Mittal (ArcelorMittal). These individuals have led and grown large, established companies, focusing on profitability and market dominance within their respective industries.

Eashita Maheshwary

With nearly a decade of building and nurturing strategic connections in D2C space, Eashita is a business growth strategist known for turning networks into revenue, relationships into partnerships, and ideas into actionable growth.

A three-time founder across gender diversity, investing, and real estate-hospitality sectors, Eashita Maheshwary brings a unique blend of entrepreneurial empathy and ecosystem expertise. Now focused on helping startups and businesses scale, she specializes in enabling growth through partnerships with a proven track record of working across geographies like India and the Middle East.

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Company Registration for AI Startups in India: A Complete Guide

Company Registration for AI Startups in India: A Complete Guide

In India, the AI ecosystem is evolving at a remarkable pace. The government’s proactive initiatives are creating a supportive environment for emerging tech ventures. Startups are using AI to solve real-world problems in healthcare, fintech, agriculture, logistics, and education, and the demand for intelligent solutions is only accelerating. Global investors are also increasingly considering India a hub for deep-tech innovation, with AI playing a central role.

If you're planning to launch an AI startup in this dynamic landscape, one of the first and most important steps is establishing your legal foundation by registering your company. From choosing the right legal structure to understanding data privacy norms and protecting your intellectual property, the decisions you make early on can significantly impact your startup's journey.

Table of Contents

Why You Should Start an Artificial Intelligence Solutions Business in India?

India is becoming a global AI hub. Several factors make it fertile ground for launching AI startups:

  • Huge Market Demand: Industries like fintech, healthcare, education, and logistics are actively adopting AI.
  • Government Support: Initiatives like the National Strategy for Artificial Intelligence, startup schemes, and sandbox environments encourage AI innovation.
  • Talent Availability: India boasts one of the largest pools of tech and data science talent.
  • Cost Advantage: Operating costs and engineering salaries are still lower than in the West.
  • Global Export Potential: Indian AI products can serve both domestic and international markets.

Market Research and Niche Identification

Before writing a single line of code or registering your business, research is key.

  • Market Research: Analyse trends in AI adoption from predictive analytics and NLP to computer vision and GenAI. Identify real pain points across industries, understand competitor offerings, and spot emerging gaps.
  • Niche Selection: Don’t try to be everything to everyone. Narrow your focus. Are you solving a problem in healthcare diagnostics, automating retail inventory, or creating AI copilots for content teams?
  • Data-Driven Decision Making: Use public datasets, surveys, Google Trends, and customer interviews to validate demand.

Tip: Start small, prove your model in one segment, and then scale.

Kickstart your AI venture—register your startup with expert help tailored for tech founders.

Legal Structure Selection

Your legal structure affects liability, taxation, compliance, funding, and perception.

Popular options for AI startups:

Note: Most AI startups aiming for scale and funding choose to register as Private Limited Companies under the Companies Act, 2013.

Registration and Compliance

Once you’ve selected your legal structure, follow these key steps to register your business:

Key Registration Steps:

  1. Obtain DSCs for directors (Digital Signature Certificate)
  2. Register your company with the MCA (Ministry of Corporate Affairs)
  3. Apply for PAN and TAN
  4. Register for GST if your turnover exceeds the threshold or you're providing services across states
  5. Open a bank account in the company’s name

Tip: Use the SPICe+ form on the MCA portal- it combines name approval, incorporation, PAN, TAN, EPFO, and ESIC into one form.

Intellectual Property (IP) Protection

For an AI startup, IP is your core asset. Whether it's your brand, your algorithm, or your dataset, protect it.

What You Should Consider Protecting:

  • Trademark your brand name and logo
  • Copyright original code, training data, or written content
  • Patent any novel AI technique, model architecture, or unique solution

Data Privacy and Compliance

AI businesses often deal with large volumes of personal and sensitive data. Protecting it is surely mandatory.

Ensure:

  • Clear privacy policies
  • User consent mechanisms
  • Proper data anonymisation
  • Secure storage practices

Funding Your AI Venture

AI businesses often require upfront investment for model training, infrastructure, and talent. Here's how you can fund it:

Funding Options:

  • Bootstrapping: Start lean, especially if you're solving a niche problem
  • Angel Investors: Look for early-stage investors with tech or SaaS experience
  • Venture Capital: Once you have traction or a working product
  • Startup India Scheme / MeitY Grants: Government initiatives for deep-tech and AI

Tip: Most investors in AI want to see real use cases, traction, and defensible technology.

Operational Setup

Once registered, set up your AI business for daily operations:

  • Choose your tech stack (e.g., Python, TensorFlow, AWS/GCP)
  • Hire key roles- data scientists, ML engineers, backend devs, and product owners
  • Set up internal processes for version control, documentation, and data pipelines
  • Create scalable workflows for automation over manual ops

Keeping Up with AI Regulations

AI is under increasing scrutiny globally. Your startup must stay ahead of legal and ethical expectations.

Stay informed on:

  • India’s upcoming AI regulation framework
  • Global movements like the EU AI Act or the OECD AI principles
  • Set up an internal AI ethics framework even if you’re early-stage.

Marketing and Scaling

Even the best AI solution won’t go far without the right Go-To-Market (GTM) strategy.

Marketing Channels:

  • Content Marketing & SEO – Educate, don’t sell
  • LinkedIn & Twitter/X – Engage with the tech and founder community
  • Product Demos & Webinars – Show real-world use cases
  • Partnerships – Integrate with existing platforms or systems

Challenges and Considerations

AI startups in India face unique challenges. Be prepared for:

  • High Development Costs: GPUs and infrastructure aren’t cheap.
  • Access to Quality Data: Clean, labelled data is hard to come by.
  • Talent Gaps: Skilled AI engineers are in high demand.
  • Evolving Regulations: Compliance is still catching up with innovation.
  • Ethical Concerns: Bias, misinformation, and explainability are real issues.

Build lean, partner with academia, and stay agile. Solve real problems, not just technically impressive ones.

Frequently Asked Questions (FAQs)

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Register your Private Limited Company in just 1,499 + Govt. Fee

Register your business
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Register your One Person Company in just 1,499 + Govt. Fee

Register your business
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Register your Business starting at just 1,499 + Govt. Fee

Register your business
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Register your Limited Liability Partnership in just 1,499 + Govt. Fee

Register your business

Private Limited Company
(Pvt. Ltd.)

1,499 + Govt. Fee
BEST SUITED FOR
  • Service-based businesses
  • Businesses looking to issue shares
  • Businesses seeking investment through equity-based funding


Limited Liability Partnership
(LLP)

1,499 + Govt. Fee
BEST SUITED FOR
  • Professional services 
  • Firms seeking any capital contribution from Partners
  • Firms sharing resources with limited liability 

One Person Company
(OPC)

1,499 + Govt. Fee
BEST SUITED FOR
  • Freelancers, Small-scale businesses
  • Businesses looking for minimal compliance
  • Businesses looking for single-ownership

Private Limited Company
(Pvt. Ltd.)

1,499 + Govt. Fee
BEST SUITED FOR
  • Service-based businesses
  • Businesses looking to issue shares
  • Businesses seeking investment through equity-based funding


One Person Company
(OPC)

1,499 + Govt. Fee
BEST SUITED FOR
  • Freelancers, Small-scale businesses
  • Businesses looking for minimal compliance
  • Businesses looking for single-ownership

Private Limited Company
(Pvt. Ltd.)

1,499 + Govt. Fee
BEST SUITED FOR
  • Service-based businesses
  • Businesses looking to issue shares
  • Businesses seeking investment through equity-based funding


Limited Liability Partnership
(LLP)

1,499 + Govt. Fee
BEST SUITED FOR
  • Professional services 
  • Firms seeking any capital contribution from Partners
  • Firms sharing resources with limited liability 

Frequently Asked Questions

How to start an AI startup in India?

Here’s a step-by-step guide to getting started:

  • Conduct Market Research
  • Finalise Your Business Model
  • Choose a Legal Structure
  • Register Your Business
  • Secure IP Rights
  • Build the Tech Stack
  • Hire Your Core Team
  • Set Up Compliance
  • Launch Your MVP or Pilot
  • Seek Funding or Grants

Do I need to register my business for AI services in India?

Yes. Registering your business gives it legal recognition and enables you to operate officially, open bank accounts, raise funding, and sign client contracts.

What legal structure is best for an AI business in India?

A Private Limited Company is preferred for AI startups due to easier fundraising, limited liability, and scalability. LLP is also a good option for smaller teams.

What licenses and certifications are required for an AI business?

There are no AI-specific licenses, but you may need:

  • Company registration with the MCA
  • GST registration (if turnover exceeds ₹20 lakh/₹40 lakh)
  • Data protection compliance (DPDP Act or GDPR if operating globally)

How much does an AI startup cost?

Initial costs depend on product complexity, team size, and infrastructure. Major expenses include development, cloud services, compliance, and marketing.

Are there any benefits for AI startups under Indian government schemes?

Yes. Schemes like Startup India, Digital India, and MeitY-backed AI centres offer tax exemptions, funding support, and incubation opportunities.

Is GST registration mandatory for AI startups?

It is not mandatory unless your turnover exceeds the threshold (₹20 lakh for service providers) or if you plan to work with businesses that require GST-compliant invoices.

Types of Trademark: A Comprehensive Guide

Types of Trademark: A Comprehensive Guide

A trademark is a unique identifier, such as a word, symbol, or design, that distinguishes the goods or services of one business from another. It plays a vital role in helping consumers identify the origin of products or services, ensuring authenticity and trust. 

There are different types of trademarks, including product marks, service marks, collective marks, and more. Each type serves a specific purpose, offering businesses a way to protect their intellectual property and enhance brand recognition. This article will explore the various categories of trademarks, their significance, and how they can be applied to businesses.

Table of Contents

Product Mark

A product mark is a kind of trademark used exclusively on goods, helping consumers identify the origin of the product and ensuring its authenticity. It plays a crucial role in distinguishing one business's goods from another, contributing to brand recognition and reputation.

Product marks fall under trademark classes 1 to 34, which categorise various types of goods, including chemicals, machinery, and textiles. For example, the "Nike" logo on shoes is a product mark that signifies the brand's origin and quality. 

Service Mark

A service mark is a trademark used to distinguish one business's services from those offered by others. Unlike product marks, which apply to goods, service marks highlight the origin and quality of services, helping customers identify and trust a particular service provider.

These marks typically fall under trademark classes 35 to 45, covering various services such as advertising, financial services, and hospitality. For instance, the "Taj Hotels" emblem represents a service mark that signifies premium hospitality services. 

Collective Mark

A collective mark is a type of trademark used to identify goods or services offered by members of a group, association, or institution. It ensures that the products or services meet specific quality or ethical standards set by the organisation holding the mark.

These marks distinguish the collective efforts of a group rather than an individual business. For example, the Chartered Accountant (CA) designation in India serves as a collective mark in trademark, representing professionals certified by the Institute of Chartered Accountants of India (ICAI).

Certification Mark

A certification mark is a symbol used to certify that a product meets specific standards related to origin, material, quality, or manufacturing methods. It guarantees that the certified product complies with established benchmarks, regardless of the owner’s business.

Certification mark examples include the "ISI" mark on electrical appliances and the "Agmark" label on food products in India, both of which assure consumers of quality and safety. Such marks are commonly found on food, electronics, and toys.

Shape Mark

A shape mark protects the distinctive shape of a product, enabling consumers to associate it with a specific brand. It ensures that unique designs contributing to a product's identity remain exclusive to the brand. For instance, the iconic contour shape of Coca-Cola bottles and the unique design of Fanta bottles are classic examples of shape marks that enhance brand recognition and trust.

Pattern Mark

A pattern mark protects distinctive designs or patterns used on a product to set it apart from competitors. To qualify, the pattern must be unique and easily recognisable—generic or common patterns are often rejected. For example, the well-known Burberry check pattern on their clothing and accessories is a classic pattern mark that helps identify the brand.

Demonstrating the uniqueness of the pattern is essential for successful registration, as it ensures the design remains exclusive to the brand, reinforcing its identity in the market.

Sound Mark

A sound mark is a unique audio signature linked to a product or service, allowing consumers to identify its origin through sound. It plays a significant role in branding, often used as an audio mnemonic in advertisements. A well-known example in India is the IPL tune, which instantly evokes recognition of the Indian Premier League.

Arbitrary and Fanciful Trademarks

Arbitrary and fanciful trademarks are distinct categories that stand out for their unique qualities. A fanciful mark is a made-up term or word with no prior meaning, making it highly distinctive and easy to register. For example, "Google" and "Kodak" are fanciful marks, as these words were coined specifically for the brands and have no inherent connection to their respective products.

On the other hand, an arbitrary mark uses a commonly known word but has no direct relation to the product or service it represents. "Apple," for instance, is an arbitrary mark since it’s a well-known word but doesn’t link directly to computers or electronics. 

Geographical Indications (GI)

A Geographical Indication (GI) is not a type of trademark but a separate form of intellectual property protection. It denotes a product’s specific geographic origin and assures consumers of its quality or reputation linked to that region. GIs help preserve the uniqueness of products tied to their location. For example, "Darjeeling Tea" and "Banarasi Silk" are GIs that signify the products’ origins and qualities unique to those regions.

How to Choose the Right Type of Trademark?

  1. Assess the Nature of Your Product/Service

    Determine the characteristics and qualities of your product or service. Understanding its nature helps in choosing the appropriate trademark type. For instance, if your product has a unique shape or design, a shape mark could be suitable. If your service stands out for its quality or reputation, a service mark might be more fitting.
  1. Focus on Branding Goals and Industry Standards

Consider your branding goals—whether you aim to build recognition, guarantee quality, or differentiate your offering. Also, take into account industry practices.

For instance, if you're part of a group or association, a collective mark might be more suitable, whereas a certification mark may be necessary for products requiring quality assurance. Ensure that the trademark aligns with your long-term branding strategy.

  1. Consult a Trademark Expert if Necessary

If you are uncertain about which trademark suits your business, it’s advisable to consult a trademark expert. They can assess your product or service and guide you on the best trademark type based on legal requirements and market needs. This ensures that your trademark selection is legally sound and provides optimal protection.

Examples of Trademarks in Action

  1. Food Industry

    Pepsi uses a product mark that consists of its distinctive logo, which is instantly recognisable by its red, white, and blue colour scheme. This trademark is essential in helping customers identify the Pepsi brand in a competitive market filled with various soft drink options. The product mark not only includes the logo but also the unique design of its packaging, ensuring that every Pepsi product stands out on store shelves.
  1. Fashion Industry

Louis Vuitton has trademarked its iconic monogram pattern as a pattern mark. This pattern, featuring the “LV” logo repeated across their products, is instantly recognisable worldwide. The distinctive design appears on bags, luggage, and other luxury accessories, making it a signature of high-end fashion.

By using this pattern mark, Louis Vuitton differentiates itself from other brands and maintains its status in the luxury market, ensuring that customers associate the design with quality and exclusivity.

  1. Technology Industry

    The name Microsoft is a suggestive mark. It combines “microcomputer” and “software,” hinting at its products (software for small computers) without explicitly describing them. Suggestive marks require consumers to make a mental connection between the name and the product or service.


This type of trademark is distinctive while maintaining a subtle association with the brand's offerings, making it a powerful branding tool in the technology sector.

  1. Hospitality Industry

    Marriott International uses a service mark to represent its brand and distinguish its services in the hospitality industry. The service mark covers not only the name “Marriott” but also its reputation for providing high-quality customer service, luxury, and a wide range of hospitality offerings.

From hotels to resorts, Marriott’s service mark assures customers of a consistent experience, helping the brand stand out in the competitive world of hotels and travel.

Frequently Asked Questions

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Frequently Asked Questions

What are the different types of trademarks?

The different types of trademarks include product marks, service marks, collective marks, certification marks, shape marks, pattern marks, and sound marks etc. 

What are 2 examples of a trademark?

Two examples of trademarks are the "Nike" swoosh logo, representing the brand's sportswear and footwear, and the "Apple" logo, symbolising the technology company's products like iPhones and Macs. 

What are the different types of IPR?

Intellectual Property Rights (IPR) include copyrights, trademarks, patents, designs, and geographical indications (GI). These rights help protect the creations and innovations of individuals or businesses, ensuring legal protection and exclusivity.

What is the full form of TRIPS?

TRIPS stands for Trade-Related Aspects of Intellectual Property Rights. It is an international legal agreement that sets minimum standards for protecting and enforcing intellectual property rights across countries.

How to register a product mark in India?

To register a product mark in India, you need to select a trademark agent (if not based in India), choose a distinctive mark and relevant class, and conduct a search for availability. Then, file the application with the required documents and fees. The application will be examined, published for opposition, and, if no objections arise, it will be registered for 10 years.

Benefits of having a service mark for your business

A service mark helps protect your business’s identity and reputation in the market. It distinguishes your services from competitors, boosts consumer confidence, and provides legal protection against imitation. 

What is a collective mark and how does it work?

A collective mark is a trademark used by members of a group, association, or organisation to signify that the goods or services meet certain standards the collective owner sets. It helps distinguish products or services from those of non-members, ensuring quality and origin.

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