ROC Compliance Calendar 2025–2026: Important Filing Due Dates for Companies & LLPs

Why You Should Start an Artificial Intelligence Solutions Business in India?

India is becoming a global AI hub. Several factors make it fertile ground for launching AI startups:

• Huge Market Demand: Industries like fintech, healthcare, education, and logistics are actively adopting AI.
• Government Support: Initiatives like the National Strategy for Artificial Intelligence, startup schemes, and sandbox environments encourage AI innovation.
• Talent Availability: India boasts one of the largest pools of tech and data science talent.
• Cost Advantage: Operating costs and engineering salaries are still lower than in the West.
• Global Export Potential: Indian AI products can serve both domestic and international markets.

Market Research and Niche Identification

Before writing a single line of code or registering your business, research is key.

• Market Research: Analyse trends in AI adoption from predictive analytics and NLP to computer vision and GenAI. Identify real pain points across industries, understand competitor offerings, and spot emerging gaps.
• Niche Selection: Don’t try to be everything to everyone. Narrow your focus. Are you solving a problem in healthcare diagnostics, automating retail inventory, or creating AI copilots for content teams?
• Data-Driven Decision Making: Use public datasets, surveys, Google Trends, and customer interviews to validate demand.

Tip: Start small, prove your model in one segment, and then scale.

‍Kickstart your AI venture—register your startup with expert help tailored for tech founders.

Legal Structure Selection

Your legal structure affects liability, taxation, compliance, funding, and perception.

Popular options for AI startups:

• Private Limited Company (PLC): Best suited for startups seeking to raise capital. Offers limited liability, better credibility, and scalability.
• Limited Liability Partnership (LLP): Combines the flexibility of partnerships with limited liability. Less ideal if you plan to raise venture capital.
• One Person Company (OPC): Easier to set up with a single owner, offers no liability protection but limited growth potential.

Note: Most AI startups aiming for scale and funding choose to register as Private Limited Companies under the Companies Act, 2013.

Registration and Compliance

Once you’ve selected your legal structure, follow these key steps to register your business:

Key Registration Steps:

1. Obtain DSCs for directors (Digital Signature Certificate)
2. Register your company with the MCA (Ministry of Corporate Affairs)
3. Apply for PAN and TAN
4. Register for GST if your turnover exceeds the threshold or you're providing services across states
5. Open a bank account in the company’s name

Tip: Use the SPICe+ form on the MCA portal- it combines name approval, incorporation, PAN, TAN, EPFO, and ESIC into one form.

Intellectual Property (IP) Protection

For an AI startup, IP is your core asset. Whether it's your brand, your algorithm, or your dataset, protect it.

What You Should Consider Protecting:

• Trademark your brand name and logo
• Copyright original code, training data, or written content
• Patent any novel AI technique, model architecture, or unique solution

Data Privacy and Compliance

AI businesses often deal with large volumes of personal and sensitive data. Protecting it is surely mandatory.

Ensure:

• Clear privacy policies
• User consent mechanisms
• Proper data anonymisation
• Secure storage practices

Funding Your AI Venture

AI businesses often require upfront investment for model training, infrastructure, and talent. Here's how you can fund it:

Funding Options:

• Bootstrapping: Start lean, especially if you're solving a niche problem
• Angel Investors: Look for early-stage investors with tech or SaaS experience
• Venture Capital: Once you have traction or a working product
• Startup India Scheme / MeitY Grants: Government initiatives for deep-tech and AI

Tip: Most investors in AI want to see real use cases, traction, and defensible technology.

Operational Setup

Once registered, set up your AI business for daily operations:

• Choose your tech stack (e.g., Python, TensorFlow, AWS/GCP)
• Hire key roles- data scientists, ML engineers, backend devs, and product owners
• Set up internal processes for version control, documentation, and data pipelines
• Create scalable workflows for automation over manual ops

Keeping Up with AI Regulations

AI is under increasing scrutiny globally. Your startup must stay ahead of legal and ethical expectations.

Stay informed on:

• India’s upcoming AI regulation framework
• Global movements like the EU AI Act or the OECD AI principles
• Set up an internal AI ethics framework even if you’re early-stage.

Marketing and Scaling

Even the best AI solution won’t go far without the right Go-To-Market (GTM) strategy.

Marketing Channels:

• Content Marketing & SEO – Educate, don’t sell
• LinkedIn & Twitter/X – Engage with the tech and founder community
• Product Demos & Webinars – Show real-world use cases
• Partnerships – Integrate with existing platforms or systems

Challenges and Considerations

AI startups in India face unique challenges. Be prepared for:

• High Development Costs: GPUs and infrastructure aren’t cheap.
• Access to Quality Data: Clean, labelled data is hard to come by.
• Talent Gaps: Skilled AI engineers are in high demand.
• Evolving Regulations: Compliance is still catching up with innovation.
• Ethical Concerns: Bias, misinformation, and explainability are real issues.

Build lean, partner with academia, and stay agile. Solve real problems, not just technically impressive ones.

Frequently Asked Questions (FAQs)

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Key Differences Between D2C and B2C

Below is a structured comparison of D2C and B2C business models:

Understanding D2C (Direct-to-Consumer)

The Direct-to-Consumer (D2C) model is transforming the way brands connect with customers by eliminating middlemen such as wholesalers, retailers, and marketplaces. Instead of relying on third-party distributors, D2C brands sell directly to their consumers, allowing them to maintain greater control over pricing, branding, customer experience, and marketing.

This model has gained immense popularity due to advancements in e-commerce, digital marketing, and consumer behaviour shifts, where people prefer personalised shopping experiences and direct engagement with brands.

Key Characteristics of D2C

• Direct sales to customers, bypassing intermediaries.
  
• High reliance on digital marketing and social media.
  
• Personalised customer experience and strong brand identity.
  
• Subscription-based or direct-selling models.
  

How Does D2C Work?

D2C businesses follow a structured approach to take products from concept to consumer while optimising every step for efficiency and customer satisfaction.

1. Product Development – Companies design and manufacture their products.
   
2. Branding & Marketing – Strong online presence, leveraging social media and influencers.
   
3. Sales & Distribution – Selling through their websites, pop-up stores, or direct retail.
   
4. Customer Engagement – Providing personalised service and direct interactions.
   

D2C Example

A great example of a successful D2C brand is Nike. While Nike does sell through retailers, it has aggressively expanded its direct-to-consumer channels through its website, exclusive stores, and apps, allowing for greater control over branding, pricing, and customer experience.

Understanding B2C (Business-to-Consumer)

The Business-to-Consumer (B2C) model is one of the most common and traditional business structures, where companies sell products or services directly to individual customers. B2C businesses can operate through brick-and-mortar stores, e-commerce platforms, third-party marketplaces, and direct retail chains.

This model focuses on high-volume sales, competitive pricing, and broad customer reach. Unlike D2C brands, which manage their own sales channels, B2C companies often partner with retailers and online marketplaces to distribute their products.

Key Characteristics of D2C

• Direct sales to customers, bypassing intermediaries.
  
• High reliance on digital marketing and social media.
  
• Personalised customer experience and strong brand identity.
  
• Subscription-based or direct-selling models.
  

How Does D2C Work?

D2C businesses follow a structured approach to take products from concept to consumer while optimising every step for efficiency and customer satisfaction.

1. Product Development – Companies design and manufacture their products.
   
2. Branding & Marketing – Strong online presence, leveraging social media and influencers.
   
3. Sales & Distribution – Selling through their websites, pop-up stores, or direct retail.
   
4. Customer Engagement – Providing personalised service and direct interactions.
   

B2C Example

A classic example of a B2C business is Amazon. Amazon provides a vast range of products from multiple sellers, offering convenience and variety to end consumers without directly manufacturing most of the products it sells.

Top 5 Benefits of D2C

1. Higher Profit Margins – Eliminates middlemen, allowing businesses to retain higher revenues.
   
2. Direct Customer Insights – Enables data collection for better personalisation and marketing.
   
3. Better Brand Control – Full control over branding, messaging, and customer experience.
   
4. Efficient Inventory Management – Greater flexibility in managing stock and production.
   
5. Stronger Customer Relationships – Builds brand loyalty through direct interactions.
   

5 Limitations of D2C You Can’t Ignore

1. High Customer Acquisition Costs – Digital advertising and influencer marketing can be expensive.
   
2. Intense Competition – Direct sales require brands to stand out in a crowded market.
   
3. Logistics and Fulfillment Challenges – Managing deliveries and returns can be complex.
   
4. Reliance on Digital Marketing – Success depends on strong online marketing strategies.
   
5. Customer Service Demands – Requires robust support teams to handle queries and complaints.
   

5 Incredible Benefits of B2C

1. Larger Customer Base – Mass-market appeal leads to high sales volume.
   
2. Faster Sales Cycles – Quick purchase decisions without prolonged relationship-building.
   
3. Lower Operational Costs – Retailers handle distribution, reducing overhead expenses.
   
4. Multiple Sales Channels – Products available in stores, online, and via third-party platforms.
   
5. Increased Brand Visibility – Established brands enjoy widespread recognition.
   

5 Major Drawbacks of B2C You Need To Know

1. High Competition – Many brands compete for the same audience.
   
2. Lower Customer Loyalty – Customers may switch brands based on price or availability.
   
3. Price Sensitivity – Discounts and competitive pricing play a significant role.
   
4. Increased Marketing Costs – Requires large advertising budgets to stay competitive.
   
5. Logistical Challenges – Managing supply chains across multiple locations can be complex.
   

Choosing Between D2C and B2C

Selecting the right business model depends on various factors, including brand strategy, market reach, and operational capabilities. Here’s a breakdown to help businesses decide between Direct-to-Consumer (D2C) and Business-to-Consumer (B2C):

1. Business Goals

• D2C is ideal for brands that want full control over branding, pricing, and customer relationships. It allows companies to build a loyal customer base and gather first-party data for personalised marketing.
  
• B2C works well for businesses that prioritise high-volume sales and broad market penetration. It enables companies to leverage retailer networks for distribution and scalability.
  

2. Target Audience

• D2C is more suited for niche markets, such as luxury products, sustainable goods, or tech gadgets, where direct customer engagement is crucial.
  
• B2C caters to a mass-market audience, making it ideal for FMCG (Fast-Moving Consumer Goods), electronics, fashion, and essential consumer products.
  

3. Marketing Approach

• D2C relies heavily on digital marketing, influencer collaborations, and social media engagement. Brands must invest in performance marketing (SEO, PPC, email campaigns) to attract and retain customers.
  
• B2C focuses on mass advertising through traditional media (TV, print, billboards), large-scale promotions, and brand partnerships to maximise reach.
  

4. Operational Capabilities

• D2C demands robust logistics, warehousing, and last-mile delivery capabilities since brands manage order fulfilment directly.
  
• B2C benefits from retailer partnerships that handle inventory, distribution, and customer service, reducing operational complexity.
  

5. Profitability Model

• D2C offers higher profit margins since it eliminates middlemen. However, it requires a significant initial investment in technology, marketing, and fulfilment infrastructure.
  
• B2C generates revenue through bulk sales and retailer partnerships. While margins may be lower, brands benefit from established distribution networks and faster scalability.
  

How Razorpay Rize Empowers D2C and B2C Businesses

Razorpay Rize is a dedicated ecosystem designed to support and accelerate the growth of both D2C and B2C businesses. Whether you're a startup launching a direct-to-consumer brand or a scaling business selling through retailers, Rize provides the essential tools, resources, and community support to help you succeed.

• Company Registration Assistance
  
• Exclusive Community for D2C Founders
  
• Tools & Deals to Boost Business Growth
  

Conclusion

Both D2C and B2C models have unique advantages and challenges. Understanding these key differences helps businesses make informed decisions about their go-to-market strategies.

For brands that prioritise control over branding, pricing, and customer experience, D2C offers the perfect route by cutting out intermediaries and selling directly to consumers. It allows for personalised engagement, higher profit margins, and data-driven marketing strategies.

On the other hand, the B2C model benefits from wide-scale distribution, existing retail networks, and established consumer trust. Businesses leveraging third-party marketplaces, physical retail stores, and large-scale advertising campaigns can reach a broader audience quickly.

Frequently Asked Questions

What is a Certificate of Commencement of Business?

The Certificate of Commencement of Business is a mandatory legal document that certain companies in India must obtain before they start their business activities. It is issued by the Registrar of Companies (ROC) under the Companies Act of 2013, and applies specifically to public and private companies limited by shares.

Beyond legal compliance, this certificate also plays a big role in establishing trust. It shows investors, banks, and stakeholders that your company has met all foundational requirements and is operating within the bounds of the law. It also helps prevent fraudulent incorporations by ensuring that companies follow due process from the start.

Significance of Commencement of Business Certificate

The Certificate of Commencement of Business serves multiple purposes:

• Legal Authorisation: It acts as formal approval for a company to start its operations.
  
• Regulatory Compliance: Ensures adherence to the provisions of the Companies Act of 2013.
  
• Prevention of Fraud: Minimises the risk of shell companies or fraudulent incorporations.
  
• Credibility: Enhances trust with investors, financial institutions, and stakeholders.
  
• Access to Funds: Allows the company to exercise borrowing powers and raise capital legally.
  

Commencement of Business under Companies Act 2013 – Old Act and Procedure

Under the Companies Act, 2013, companies with share capital cannot begin operations immediately after incorporation. While companies without share capital may commence business right after receiving the Certificate of Incorporation, those with share capital must secure a Certificate of Commencement of Business as per Section 11 of the Act and Rule 24 of the Companies (Incorporation) Rules, 2014.

This requirement is applicable to all newly formed public and private companies with share capital, highlighting the importance of meeting initial capital commitments and completing registration protocols before beginning operations or seeking external financing.

Position Under Erstwhile Companies Act, 1956

Previously, the Companies Act of 1956 governed the commencement of business for companies in India. Under this law, only public companies with share capital were required to obtain a Certificate of Commencement of Business. Private companies, on the other hand, were exempt and could begin operations immediately after incorporation.

The 2013 Act introduced more stringent rules, bringing private companies with share capital under the same requirements to enhance transparency and accountability.

Certificate of Commencement of Business Under Companies Act 2013

To obtain this certificate under the current law, companies must meet two critical requirements:

1. Declaration by a Director: The director must declare that every subscriber to the memorandum has paid for the shares they subscribed to.
   
2. Registered Office Verification: The company must file verification of its registered office with the ROC.
   

Only after fulfilling these conditions can the company apply for the certificate and begin lawful operations.

Eligibility Criteria for Commencement of Business Certificate

The Certificate of Commencement of Business (COB) is mandatory for the following categories of companies:

• Companies Incorporated on or after November 2, 2018: Any company registered after this date is required to obtain the COB Certificate within 180 days from the date of incorporation.
  
• Companies with Share Capital: Regardless of industry or business type, all companies with share capital must apply for and secure the COB Certificate before starting operations.
  

Which Company is Not Required to File a Certificate of Commencement of Business?

The following categories of companies are exempt from filing for the Certificate of Commencement of Business. These include:

• Companies Incorporated Before November 2, 2018: This exemption applies to companies that were established prior to the implementation of the Companies (Amendment) Ordinance, 2018, specifically before November 2, 2018.
  
• Companies Registered After November 2, 2018, Without Share Capital: Companies that were incorporated after November 2, 2018, but do not have a share capital structure, meaning they haven’t issued any shares, are also exempt from obtaining the COB Certificate.
  

Documents Required to Obtain Commencement of Business Certificate in India

To apply for the Certificate of Commencement of Business, companies must submit the following documents:

• Form INC-20A: A declaration filed by a director.
  
• Board Resolution: Approving the commencement of business.
  
• Proof of Capital Subscription: Evidence that all subscribers have paid their share value.
  
• Registered Office Proof: Utility bill or rental agreement confirming office address.
  
• Certificate of Incorporation: Issued by the ROC.
  

Application Process for Commencement of Business Certificate

Here’s a detailed walkthrough:

1. Log in to the MCA Portal
   Visit the official website of the Ministry of Corporate Affairs (MCA). Log into the MCA portal using your registered credentials (User ID and Password). If you are not registered yet, you must create an account first.
   
2. Navigate to the e-Filing Section
   After logging in, go to the 'MCA Services' tab and select the 'e-Filing' option. This section contains all the necessary forms and submission options for company-related filings.
   
3. Download and Fill out Form INC-20A
   Locate and download Form INC-20A- the specific form used for the Declaration of Commencement of Business. Carefully fill in all the required details, such as company information, paid-up share capital details, and confirmation of compliance with registration requirements.
   
4. Select the Correct Corporate Identification Number (CIN)
   Enter and double-check the Corporate Identification Number (CIN) of your company. This number uniquely identifies your company and ensures the form is linked to the right entity.
   
5. Attach the Required Documents
   Upload the necessary supporting documents, which typically include:
   
   • The director’s declaration that the subscribers have paid all share capital
     
   • Proof of registered office verification (such as a utility bill, rent agreement, or ownership document)
     
6. Select the Correct Corporate Identification Number (CIN)
   Enter and double-check the Corporate Identification Number (CIN) of your company. This number uniquely identifies your company and ensures the form is linked to the right entity.
   
7. Submit the Form and Pay the Prescribed Fee
   Once the form and attachments are ready, submit them through the portal. Pay the applicable government fee based on your company's authorised share capital. The payment can usually be made online through various options available on the MCA portal.
   
8. Receive the Service Request Number (SRN)
   After successful submission, the system will generate a Service Request Number (SRN). Save this number carefully, it will help you track the status of your application and any future correspondence regarding your Certificate of Commencement of Business.
   

Time Limit for Filing the Declaration of Commencement of Business

As per Section 11 of the Companies Act, 2013, the declaration must be filed within 180 days from the date of incorporation. Failure to do so can lead to:

• Penalties for the company and its officers.
  
• Potential strike-off from the ROC register
  

Form INC-20A

Form INC-20A is the declaration form filed to confirm the commencement of business. It must be signed by a director and certified by a professional (CA/CS/CWA). The form includes:

• Company details
  
• Paid-up capital confirmation
  
• Registered office address verification
  

Fee For Filing Form 20A and Receiving Commencement of Business Certificate

The fee for filing Form INC-20A depends on the company's authorised share capital:

Consequences of Not Filing Certificate of Commencement of Business

Failing to file Form INC-20A within the 180-day window leads to:

• Penalty of ₹50,000 for the company.
  
• ₹1,000 per day penalty for each defaulting officer, up to ₹1 lakh.
  
• ROC may strike off the company’s name if it remains inactive under Section 11(3).
  

Conclusion

Obtaining the Certificate of Commencement of Business is a critical step that validates your company's readiness to operate in India’s regulatory landscape. For public and private companies with share capital, understanding and complying with this requirement ensures legal clarity, business credibility, and uninterrupted growth. By following the correct process, submitting the necessary documents, and meeting deadlines, companies can avoid heavy penalties and begin their entrepreneurial journey on the right foot.

Frequently Asked Questions